Reporting to GM, lead team(s) responsible for all consumer facing marketing for the Vital Proteins brand, including Campaigns, Media, Social, Influencer & Partnerships, PR and Global Brand Marketing.

Led internal & agency team(s) responsible for all 360 campaign development, including creative development & media planning, leading to three straight years of record-breaking topline growth for the Gatorade brand & “Love Means Everything” (Serena Williams retirement celebration) being named 2022 Ad of the Year by Adweek & Fast Company

Selected by Gatorade senior leadership to form new team focused on growing innovative marketing capabilities to ensure Gatorade’s place in athlete & youth culture, including social, brand partnerships, gaming integration (Madden, NBA2K, etc.) and influencer activation.

Led cross-functional team in full brand development & launch of Gatorade's first new brand launch in 20 years, leading to $60MM in retail sales in first-year in market

Partnered with key cross-functional partners, including Consumer Insights, R&D and Finance, to develop 3 year innovation pipeline for the Gatorade brand

Led development of Gatorade’s long-term Sports Marketing vision and Athlete Service program, including over 200 league/team/athlete partnerships across all major US sports leagues and premierinternational club partners. Day to day responsibilities included leading all relationship management & programming with sports practitioner groups (Sports Dietitians, Athletic Trainers and Strength & Conditioning Coaches) and leading development & integration of GSSI's sports performance capabilities into the NBA Gatorade League ("G League").

Led evolution of the Pacifico brand from regionally focused to nationally relevant by partnering with field marketing teams to implement a region-specific marketing strategy, resulting in double digit growth & the brand's first ever national advertising campaign

Led cross-functional teams across both base business & innovation roles within the Pillsbury, Larabar and fruit snacks businesses. Key accomplishments included commercializing Larabar's first ever category expansion (full brand design, marketing plan, CAPEX approval & pricing) and negotiating several licenses for titles in the video game & film space.

Led investment performance reporting for endowed institutions and private clients with total AUA from $45MM-$4.2B.