Nick L. Email and Phone Number
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Nick L. personal email
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Nick L. is a Leader in digital media: News reporting, feature writing, editorial project management, content creation, headline writing, series execution, and growing loyal audiences. at Laptop Magazine. He possess expertise in news writing, content strategy, story, social media, articles and 7 more skills. Colleagues describe him as "I worked with Nick while he was editor-in-chief at Inverse. Working with Nick reinvigorated my passion for digital media and taught me to keep my eyes on the tiniest of details to see the greater picture. Nick is a stellar editor — he can take copy you think is publication-ready and transform it into something that won't just be out on the worldwide web but will shine brightly out there, too. Nick knows how to amplify writers' and editors' innate skills and bring out the best in his colleagues by great example. Nick is passionate about whatever he is working on and takes a dedicated approach toward coaching writers and editors to leap from idea to pitch to draft to a published, news-making story, no matter the topic. He is the kind of journalist who knows they will be judged by the last thing they touch, and he can stand behind it.", "Nick has a rare knack for elevating an ordinary story into an extraordinary one. Nick encouraged and empowered me to do some of the best writing of my career at Inverse, and gave me the skills to help the writers in my section do the same. As my manager for 2+ years, Nick spearheaded a remarkable period of audience growth for Inverse -- but that never came at the expense of editorial integrity and rigorous reporting. Nick's guidance and leadership has been instrumental in expanding industry recognition of Inverse's gaming coverage, taking us from a niche player to Game Awards judges in less than two years. Nick is a passionate evangelist for unconventional, quirky, and memorable storytelling on any subject. He's a font of ideas on basically any topic you can imagine, but also encourages editors and writers to take ownership of big projects and opportunities for growth. I'm a far better editor and writer for having worked with Nick.", and "Nick built Inverse into a powerhouse digital media brand thanks to his devotion to ambitious journalism and his refusal to let the small things slide. You could always count on him to be just as passionate about our next big feature as he was about making sure every article adhered to Inverse and AP style. As my manager for 3 years, he encouraged me to take big swings both as an editor and a writer. Some of my biggest accomplishments at Inverse — from writing articles I'm still proud of, to working with guest editor Roxane Gay on the 2021 Superhero Issue — wouldn't have happened without Nick's support and his endless supply of creative ideas. Nick understands how to get traffic and run a website, but more importantly, he has a strong sense for what makes a good story and how to tell it."
Laptop Magazine
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Editor In ChiefLaptop Magazine Apr 2024 - PresentNew York, Ny, Us -
Editor In ChiefFuture Apr 2024 - PresentLondon, England, GbEditor in Chief at Laptop Mag -
Senior Editor, Product & EcosystemsZapier Oct 2023 - Feb 2024San Francisco, Ca, UsI was the last-eyes-on editor for various content assets within product marketing and Zapier ecosystem partner initiatives, including product launches, landing pages, case studies, webinars, blog posts, email newsletters, and more. I also played a key role in project management and capacity planning for content production. -
Blog EditorAsana Apr 2022 - Jun 2023San Francisco, California, UsTake a video tour of The Workback on YouTube 👉 https://youtu.be/bdedI-YVeek (Link is below.)Over 15 months, I executed the creation of The Workback, a magazine about the future of work for Asana at the direction of its marketing leaders, a position for which I was recruited.I inherited a corporate blog and migrated it to The Workback. (Editor's letter for launch is linked below.)I created verticals that focused on innovation, leadership, the science of work, and collaboration—which were marketing areas for Asana. I developed story frameworks and elucidated its mission. Stories were a mix of interviews with respected business leaders, academics, and authors, narrative stories, reports on new scientific research, and thought leadership essays.The Workback included a corresponding monthly newsletter that generated 1,000+ new subscribers with zero promotion and dozens of marketing-qualified leads.For the second time in my career, I successfully contributed to launching a digital magazine focused on what the future looks like.In June 2023, the Asana brand marketing organization shelved The Workback magazine, which is still viewable via the Internet Archive. (Link below.)In addition to creating The Workback for Asana, I was a lead writer, editor, and interviewer for the Anatomy of Work Global Index for 2023. This 45-page report was based on a survey of 10,000 global knowledge workers. I selected and interviewed thought leaders, worked closely with designers, and executed key marketing messages selected by leadership. (Link below.)Finally, I performed ghostwriting duties for Asana leaders in Inc. magazine, interviewed Asana customers, created promotional content for Asana events, and wrote the introduction for a Work Innovation Lab report on CIOs. (Links to examples below.) -
Editor In ChiefInteresting Engineering Jan 2022 - Apr 2022New York, Ny, UsBuilding out an org chart, establishing beats, deepening coverage, copy editing. OKRs, KPIs, and getting to know everyone's talents. Creating an infrastructure for shared success in IE's editorial pursuits in this short-term role. -
Editor In ChiefInverse Jan 2021 - Jan 2022New York, New York, UsMaking Inverse a platform for various stories that make people a little more thoughtful about themselves, their world, and the entertainment they love.Managing a team to bring 20-25 million UVs to Inverse.com monthly while keeping a singular brand identity.Writing the Digiday-award-winning Inverse Daily newsletter Monday-Friday (20.2% UOR; 297k sends).Connecting writers with sources, assigning contextual angles, and creating 360-degree coverage plans.Collaborating with section editors to shepherd through traffic-driving, meaningful, investigative features. Ideating various month-long series and countdowns that bring reliable, consistent readership over the term of the series.Iterating on successful article constructions and developing new article frames to grow Inverse's authority in emerging beats.Pushing forward our approach to newsletters, article construction, and content deployment.Developing a culture of accountability where every writer knows what good looks like. Leading a team of 22 full- and part-time editorial employees, plus more than a dozen freelancers, to push the boundaries of what they can achieve.Utilizing the most of a $250k freelance budget to put more stories in areas where we can touch a new audience. Also, using it to take bigger swings on weird, remarkable, or innovative stories. Line-editing with writers and doing work that finds them an audience.Developing pitches for and producing advertiser-sponsored special issues and content. -
Executive EditorInverse Nov 2017 - Jan 2021New York, New York, UsReorganized newsroom processes and rebooted editorial workflows as the top editorial employee for Inverse.Worked to bring traffic from 8M UVs in Nov. 2018 to a peak of 32M in Nov. 2020.Developed an editorial brand with a recognizable, singular identity.Saw newsroom through acquisition by Bustle Digital Group and subsequent reorganization. -
Deputy EditorInverse Mar 2017 - Nov 2017New York, New York, UsManaged story assignments, scheduling, editing.Worked on traffic goals for writers and established beats.Contributed to larger projects as the newsroom mission evolved under a new executive editor.Began a "Musk Reads" newsletter about the news surrounding the polarizing figure. Moved to 2x week after early demand data. -
News DirectorInverse Sep 2015 - Mar 2017New York, New York, UsWas the veteran in the newsroom at this startup at the age of 32. Taught early-career journalists interview skills and the power in not waiting for a source to call back.Helped an unknown website get credit for major stories, like the discovery of water on Mars, from outlets such as the Houston Chronicle, through dogged reporting and an attention to detail.Made Elon Musk's various pursuits a point of focus. -
Senior Web EditorThe Village Voice Feb 2014 - Sep 2015New York, New York, UsAssigned and edited stories, photo galleries, and video projects.Regularly surpassed traffic goals.Ran Village Voice Pazz & Jop poll in 2013 and 2014.Wrote dozens of headlines a week.Produced a film podcast, Voice Film Club. Researched ways to die in New York one week and they made it a cover story (slow news week): https://nicklucchesi.tumblr.com/post/127257528596/read-twenty-ways-to-die-in-new-york -
Senior Web EditorVoice Media Group Apr 2011 - Feb 2014Denver, Co, UsTook on various editorial and management roles from Denver and, later, New York to manage goals and content creation, iteration, and execution for other web editors at this national chain of alternative city weeklies. -
Web EditorDenver Westword Jul 2010 - Aug 2012Denver, Colorado, UsAssigned and edited stories, photo galleries, and video projects.Regularly surpassed traffic goals.Wrote across the paper.Managed the website.Produced the 2012 Denver Web Awards, cover story, poll, and 300-person ceremonyHired and managed freelancers and journalism interns. -
Web EditorSt. Louis Riverfront Times Mar 2008 - Jul 2010St Louis, Missouri, UsFirst web editor at this Midwestern alternative weekly. My first year was marked by creating video, photo galleries, and stories to accompany print content. Getting the stories of one writer linked on Drudge Report so much she asked me to stop. Assigned and edited stories, photo galleries, and video projects. Regularly surpassed traffic goals. Built out a freelancer network for web-only content. -
Staff WriterAlton Telegraph Oct 2005 - Mar 2008Cops, contentious school boards, fires, parades, kidnappings, jail escapes, school graduations, festivals, human interest stories. I wrote a story a day for three years, put 100,000 miles on my car, and wore out a few pairs of budget dress shoes.My first job out of college. I did whatever they told me to do.
Nick L. Skills
Nick L. Education Details
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Webster UniversityJournalism Major And A Political Science Minor
Frequently Asked Questions about Nick L.
What company does Nick L. work for?
Nick L. works for Laptop Magazine
What is Nick L.'s role at the current company?
Nick L.'s current role is Leader in digital media: News reporting, feature writing, editorial project management, content creation, headline writing, series execution, and growing loyal audiences..
What is Nick L.'s email address?
Nick L.'s email address is ni****@****rse.com
What schools did Nick L. attend?
Nick L. attended Webster University.
What skills is Nick L. known for?
Nick L. has skills like News Writing, Content Strategy, Story, Social Media, Articles, Breaking News, Editing, Journalists, Journalism, Press Releases, Content Development, Media Relations.
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