Nick Lucente Email & Phone Number

Leverkusen, North Rhine-Westphalia, DE

Leverkusen, North Rhine-Westphalia, DE

Leverkusen, North Rhine-Westphalia, DE

Leverkusen, North Rhine-Westphalia, DE

• Successfully launched three new in-house digital capabilities spanning digital asset production, creative services and paid digital media, generating over $1M in cost efficiencies
• Delivered the industry’s first in-house DTC digital media campaign, helping make NUBEQA the most requested branded prostate cancer medication
• Led the development and implementation of multiple omnichannel solutions including dynamic content, triggered ads and emails, media automation and suggestion engine
• Increased return on paid digital investment by 3X through in-house digital planning and media launches

Cambridge, Cambridgeshire, GB

• Responsible for three direct reports and leads DTC marketing and omnichannel transformation.
• Profitably leads and develops a high-performing team of three direct reports
• Led the next generation of award-winning consumer and unbranded campaigns with celebrity sponsor
• Launched two new indications virtually during the pandemic
• Exceeded consumer financial targets; delivered highest awareness, recall and ROI in brand history
• Responsible for making BRILINTA one of the most innovative brands in AstraZeneca, with multiple first-in-industry and first-in-company marketing innovations and new technology launches

Cambridge, Cambridgeshire, GB

• As Associate Director, I lead the strategy, positioning, messaging and execution of Consumer and HCP non-personal promotion.
• Leads the creation of consumer marketing strategy, messaging and promotional plan across traditional and digital media; led market expansion into new patient types and indications
• Launched national, award-winning consumer marketing campaign across TV and digital with a celebrity partnership, setting all-time highs in awareness and ROI
• Led BRILINTA’s digital transformation, including an omnichannel approach to content, national social presence, an AI-based ad delivery and next-generation CRM program to drive days on therapy
• Created a national unbranded digital presence with Survivors Have Heart, the first national community of its kind to bring together and empower heart attack survivors across the US
• Developed first-in-AZ measurement and experimentation solutions to optimize marketing investment, driving over 3:1 ROI in digital marketing and +3 days of growth in days on therapy

Cambridge, Cambridgeshire, GB

• In my role as Marketing Manager, I lead consumer marketing, patient support, adherence and pharmacy outreach programs. In addition to this role, I simultaneously manage all HCP non-personal promotion.
• Launched award-winning omni-channel Survivors campaign with celebrity spokesperson, which set all-time highs in brand awareness, perception and ROI
• Manage all facets of marketing operations and over $50MM in consumer and HCP media while delivering positive ROI to the business
• Implemented innovative media optimization solution, resulting in $2MM in spend efficiencies and increased effectiveness of all promotional channels
• Expanded and revitalized consumer and HCP digital efforts across web, social, video, search and display, resulting in over $5MM in increased return to the business
• Launched first-in-pharma pilots for digital media and mobile adherence with Google and GoodRx

Cambridge, Cambridgeshire, GB

• As Marketing Science Manager, I developed innovative measurement and optimization solutions that helped our brands improve the efficiency and effectiveness of their sales and marketing investments.
• Optimized the media spend for AZhelps, a mobile patient support program, saving the company $7M without impacting performance
• Implemented marketing mix modeling and investment simulations in SAS for BYDUREON to help support over $200MM in 2018 promotional investment decisions
• Stood up an enterprise-wide business intelligence capability as a single source of truth for analytics and reporting that averted over $1M in annual vendor reporting fees
• Spearheaded the creation of an analytics-based DTC value proposition that was used to secure nearly $170M in DTC investment across Respiratory and CVMD therapeutic areas
• Created an investment simulator via R programming to support a DTC business case for IMFINZI, leading to an approval of $60M investment in 2017

Harrisburg, PA, US

• My role as Manager of Digital Marketing is to grow the revenue and profitability of JPL’s digital analytics, SEO and paid digital advertising services.
• Drove 450% year-over-year growth in department net income by strategically expanding service portfolio, implementing workflow efficiencies and cutting expenses
• Provides strategic counsel on digital analytics and enterprise-scale SEO initiatives for The Hershey Company, Quest Diagnostics and The American Chemistry Council
• Doubled the size of the department; hired, retained and grew digital talent by creating and implementing onboarding, training and mentorship programs
• Delivered roughly $1MM in department revenue by growing existing client revenue, winning new business and leading the digital marketing team 2015 recipient of the Bottom Line Award for making the largest impact to the.

Harrisburg, PA, US

• Promoted from Digital Marketing Analyst in 2014As Digital Marketing Consultant, Analytics, I led the measurement strategy and execution of digital analytics, including KPI development, data management and integration.
• Drove client and agency innovation by implementing new technologies in SEO, analytics, mobile and digital advertising
• Led and executed all aspects of digital analytics, including measurement planning, KPI development, tracking and data integration, reporting and insights development
• Executed advanced SEO campaigns for clients, including link building, content development and keyword optimization that led to growth in search traffic, engagement and conversions
• Implemented integrated campaigns across paid, earned and owned media that drove tangible business results for clients, including increased ecommerce revenue and leads
• Developed web strategies, including UX/UI, information architecture, SEO, analytics and content audits that enhanced user experience, grew site traffic and improved conversion rate for clients2014 recipient of the.

Wormleysburg, PA, US

• Managed the offline and online marketing and advertising for a portfolio of ten full-time healthcare accounts worth over $1M annually
• Collaborated with clients and managed internal creative teams from concept to execution
• Led the development of integrated marketing communications plans and implementations
• Developed and launched the brand identities, messaging and communications plans for clientsManaged budgets, timelines, expectations and deliverables of all client work

Exton, PA, US

• Generated over $200,000 in sales revenue from both existing and new accounts
• Consulted and wrote proposals based on clients’ business goals
• Managed SalesForce CRM, including lead scoring and nurturing efforts
• Launched new business initiatives that expanded client base in non-profits and healthcare markets
• Assisted in signing key accounts, including Hershey Medical Center, a multimillion-dollar customer

Plymouth Meeting, Pennsylvania, US

• Assisted the product manager in developing new product catalogs for seasonal products
• Analyzed product sales in order to make recommendations on marketing initiatives
• Collaborated with the product manager to create advertising and direct marketing campaigns
• Assisted in new product development through ideation sessions

Scranton, PA, US

• Internship at the University of Scranton.
• Launched a new career development group on campus that helped the university’s students learn skills needed to land a job after college
• Developed a marketing communications plan and implemented advertising that reached and engaged over 1,000 students each week
• Created the first career leadership program in school history
• Worked within a budget to keep all events, activities, and expenditures under cost

Master Of Business Administration - Mba

Executive Certificate, Rising Leaders Experience

Bachelor'S Of Science, Marketing