Building the worlds most accurate hiring software.

Owned the business and go to market strategy for the Creative Cloud Individual student business ($250M annual recurring revenue)• Drove product, pricing, and promotions for student offerings to optimize unit sales• Managed cross functional teams in the execution of GTM strategy including (search, display, email, social, on campus, in product, e-commerce, and agencies)• Developed messaging, positioning, and value props for CC product launch for students and teachers• Created marketing innovation group to systematically find and test new marketing concepts to grow the business

Owned the holistic assessment of campaign marketing performance to drive strategy and generate recommendations for meeting overall business objectives• Managed cross-functional teams in translating complex marketing data into business recommendations • Designed and built data visualization product to consolidate marketing data from all functional marketing teams, • Led KickStart team in the innovation, development, and market testing of new product concept by testing product ideas with customers, designing mockups, producing explainer video, designing graphics, and deploying web site• Received “Marketing by the Numbers” award for efforts in the use of data to drive marketing strategy

• Analyzed current industry trends and compiled benchmark reports bolstering strategic value assessments• Created 10 marketing and sales training programs used for US trainings at Adobe • Conducted competitive analysis and presented detailed findings on more than 30 competitors in multiple business verticles

Developed marketing strategy for Cisco Systems’ Stadium Vision product in the collegiate market through primary marketing research efforts•Led team of 5 in the research, analysis, and development of marketing strategy •Conducted 20 qualitative interviews with key stakeholders in various universities to understand customer needs and generate value maps•Analyzed qualitative and quantitative market data resulting in data driven recommendations

Led cross-functional teams in the design, development, and execution of business intelligence solutions (mainly ERP and CRM) at small to mid-sized companies in a variety of industries ranging from higher education to sporting goods manufactures• Led 22 projects of up to 15 people at 20 companies spanning 3-12 months and budgets of up to $350K resulting in an estimated $38MM in cost savings and new revenue generation• Created 4 new revenue streams by self-teaching new products resulting in company growth of 225% over 4 years • Analyzed more than 40 full company data bases to identify business issues and create custom business analytics reports for senior management saving over $400K in reporting costs and driving hundreds of business decisions• Designed and built creative data management solution that saved 520 annual work hours and reduced processing errors by 75% amounting to an annual savings of 10% in total operating budget

Company promoting the new sport of smashPong through product development, marketing, and event organization. see www.smashpong.com

Ran all marketing efforts for small counseling services business. As the only marker in the company I was responsible for everything marketing from idea generation to execution.•Developed company marketing and promotion strategy to attract new customers resulting in a 20% increase in new customer sales over 3 months•Designed and developed e-commerce web site to generate awareness, capture customer feedback, and sell products•Created client-tracking system that decreased information management time by 50% and tracked effectiveness of marketing campaigns•Ran email marketing campaigns with in house marketing database•Imagined and produced 5 new products resulting in 10% revenue increase in 1 year