Nick Lyon Email & Phone Number

Salt Lake City, UT, US

American Fork, Utah, US

Building the worlds most accurate hiring software.

American Fork, Utah, US

San Jose, CA, US

• Owned the business and go to market strategy for the Creative Cloud Individual student business ($250M annual recurring revenue)
• Drove product, pricing, and promotions for student offerings to optimize unit sales
• Managed cross functional teams in the execution of GTM strategy including (search, display, email, social, on campus, in product, e-commerce, and agencies)
• Developed messaging, positioning, and value props for CC product launch for students and teachers
• Created marketing innovation group to systematically find and test new marketing concepts to grow the business

San Jose, CA, US

• Owned the holistic assessment of campaign marketing performance to drive strategy and generate recommendations for meeting overall business objectives
• Managed cross-functional teams in translating complex marketing data into business recommendations
• Designed and built data visualization product to consolidate marketing data from all functional marketing teams,
• Led KickStart team in the innovation, development, and market testing of new product concept by testing product ideas with customers, designing mockups, producing explainer video, designing graphics, and deploying web.
• Received “Marketing by the Numbers” award for efforts in the use of data to drive marketing strategy

San Jose, CA, US

• Analyzed current industry trends and compiled benchmark reports bolstering strategic value assessments
• Created 10 marketing and sales training programs used for US trainings at Adobe
• Conducted competitive analysis and presented detailed findings on more than 30 competitors in multiple business verticles

San Jose, CA, US

• Developed marketing strategy for Cisco Systems’ Stadium Vision product in the collegiate market through primary marketing research efforts
• Led team of 5 in the research, analysis, and development of marketing strategy
• Conducted 20 qualitative interviews with key stakeholders in various universities to understand customer needs and generate value maps
• Analyzed qualitative and quantitative market data resulting in data driven recommendations

El Segundo, CA, US

• Led cross-functional teams in the design, development, and execution of business intelligence solutions (mainly ERP and CRM) at small to mid-sized companies in a variety of industries ranging from higher education to.
• Led 22 projects of up to 15 people at 20 companies spanning 3-12 months and budgets of up to $350K resulting in an estimated $38MM in cost savings and new revenue generation
• Created 4 new revenue streams by self-teaching new products resulting in company growth of 225% over 4 years
• Analyzed more than 40 full company data bases to identify business issues and create custom business analytics reports for senior management saving over $400K in reporting costs and driving hundreds of business decisions
• Designed and built creative data management solution that saved 520 annual work hours and reduced processing errors by 75% amounting to an annual savings of 10% in total operating budget

El Segundo, CA, US

Company promoting the new sport of smashPong through product development, marketing, and event organization. see www.smashpong.com

• Ran all marketing efforts for small counseling services business. As the only marker in the company I was responsible for everything marketing from idea generation to execution.
• Developed company marketing and promotion strategy to attract new customers resulting in a 20% increase in new customer sales over 3 months
• Designed and developed e-commerce web site to generate awareness, capture customer feedback, and sell products
• Created client-tracking system that decreased information management time by 50% and tracked effectiveness of marketing campaigns
• Ran email marketing campaigns with in house marketing database
• Imagined and produced 5 new products resulting in 10% revenue increase in 1 year

Mba, Marketing & Strategy

Bs, Information Systems Management