• Developed and executed multi-platform content marketing campaigns and strategies, focusing on customer engagement, UX-mindset, and innovative content ideas to enhance brand awareness and conversions.• Created and managed client brand strategies and identities, including persona development, aligning with both B2C and B2B2C space requirements.

Onboarded as SEO Specialist, expanded into Head of Content role responsibilities:- Conducted keyword research, identified SEO opportunities- Enhanced on-page SEO for a high-volume of clients, optimizing content and metadata- Collaborated with content team for keyword-rich strategies- Monitored SEO with Google Analytics 4, SEMrush; reported key metrics- Advised on SEO trends and AI tools to boost strategies- Recommended site improvements for better UX and SEO- Cross-collaborated with teams to execute effective SEO strategies

• Managed stakeholder relationships to lead and execute website projects, incorporating effective Digital Strategy and content development practices.• Collaborated with and managed 3rd-party designers to create marketing and design assets, while mentoring team contributors to become proficient front-end developers.

A graphic/web designer position.