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Results-oriented Marketing Professional with experience and demonstrated accomplishments developing business growth, differentiation, unique brand identity, and performance. Skilled marketing developer with strong organizational and communication abilities, and proven leadership qualities. Broad-based understanding of marketing including planning, analysis, design, brand development, portfolio development and management, and communication of ideas. Effective at building sound internal/external relationships to support client and organizational goals. Team-focused manager with experience overseeing portfolio development, new & existing product growth and cross-channel consumer development within a national footprint.Specialties: Consumer Packaged Goods, Adult Beverage, Portfolio and Strategy Development, Cross-Channel Brand Integration, Annual Planning, Metric & Data-Driven Decision Making, Marketing Analytics, Consumer Development, Brand Storytelling, Presenting and Public Speaking.
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Vice President Of MarketingAckley BrandsKirkland, Wa, Us
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Vice President Of MarketingAckley Brands Jul 2024 - PresentSeattle, Wa, Us -
Brand Director - Boneyard BeerDeschutes Brewery Nov 2023 - Jul 2024Bend, Oregon, Us -
Sr. Director Of Marketing, Elysian BrewingAnheuser-Busch Jul 2022 - Nov 2023St. Louis, Mo, UsI oversee the strategy across all marketing channels for the largest craft brewery in Washington State. I lead a team of 14 direct reports and nine agencies work cross-functionally within the Elysian organization and Anheuser-Busch network to promote and grow our brand in markets nationwide. -
Marketing Director, Elysian BrewingAnheuser-Busch Jul 2018 - Jul 2022St. Louis, Mo, UsI oversaw strategic direction as I grew our marketing department to 12 direct reports and six agencies as we delivered marketing execution across our portfolio of brands. During my tenure we experienced four straight years of double-digit growth with corresponding increases in brand health, awareness, consideration and engagement.
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Brand Manager I - Roastery & Reserve (Cw)Starbucks May 2018 - Jul 2018Seattle, Wa, UsWorked on multiple projects across the Starbucks Roastery & Reserve channel for Capitol Hill in Seattle, the Starbucks Reserve Store in SoDo (Seattle) and Chelsea Market in New York City. Initiatives included chocolate truffle pairing program for the new Roastery in NYC (opening Oct 2018) and menu strategy for mixology bar, main bar and experience bar. -
Senior Brand Manager - National Lifestyle Brands (Kona & Omission)Craft Brew Alliance Nov 2016 - Apr 2018Portland, Or, UsOversee and drive development of product and portfolio strategy for the #1 brand in the Craft Brew Alliance portfolio – Kona Brewing Co. I’m charged with leading the product team in bringing new products to life through beer development, product story, packaging creation, and launch. Additionally, I develop and implement the overarching portfolio strategy through which products move up and down the overall Kona portfolio, from Small Batch to Nationwide launch.Develop brand strategy, portfolio strategy, consumer engagement, and go-to-market strategies for new products for the #1 brand in the gluten free/gluten removed beer segment. Lead the 2017 launch of Omission Ultimate Light; a low carbohydrate, low calorie, gluten removed beer, which helped usher in a period of double-digit YOY growth for the brand. -
Senior Brand Manager - Widmer BrothersCraft Brew Alliance Oct 2015 - Nov 2016Portland, Or, UsLed brand and portfolio strategy for Widmer Brothers Brewing – a 30yr legacy brand in the craft beer space. During my tenure, my team saw Widmer Hefeweizen become the #1 beer brand in the Pacific Northwest, as well as launched two new fruit variants of Hefe for the Widmer Brothers portfolio. Other responsibilities included budget oversight, retail programming, large-scale partnerships, and agency management.
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Director Of MarketingRogue Ales Sep 2011 - Oct 2015Newport, Or, UsOversaw marketing efforts for a nationwide top-50 craft brewery. Along with managing 16 direct reports, I am responsible for driving content, strategy and tactics for new & existing products, Rogue Farms, Rolling Thunder Barrel Works, the Rogue Nation, and digital/social/PR/web communications. Project oversight and leadership includes product launches for Beard Beer, Rogue Farms Honey Kolsch, Sriracha Stout, and the Class of ‘88 Collaboration with Deschutes Brewery and North Coast Brewing. Additional responsibilities include Distributor and Retailer marketing, e-marketing, all consumer-facing leverage, and the updated development of Rogue.com. -
Co-Founder/Creative DirectorStake Jun 2011 - Aug 2013In mid-2011 I started a creative/branding agency based in Portland, Ore., focused on creating dynamic brand experiences for small to medium-sized businesses. Our core competencies included brand strategy, brand identity, digital marketing, copywriting and spend allocation.
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Director Of MarketingHorizon Restoration Aug 2009 - Sep 2011Managed the marketing and sales departments for the largest independently owned restoration company in Oregon - 115 employees in eight state-wide branches. Manage a team of 10 direct reports to drive marketing campaigns, brand identity, and sales initiatives during a period of 20%+ growth company-wide. * Partnered with The Home Depot and American Red Cross to initiate the “Safe & Secure” and “Comfort Kit” value-added programs, along with developing corresponding collateral and marketing/PR strategies. * Developed refreshed brand identity guidelines to create consistency across ever-growing state-wide footprint.* Develop targeted campaigns and collateral on a per-project basis in support of production teams across the state. Deliverables ranged from a multi-page detailed qualifications manual, to broad-use brochures.
Nick Mallory Skills
Nick Mallory Education Details
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University Of Oregon Lundquist College Of BusinessFinance
Frequently Asked Questions about Nick Mallory
What company does Nick Mallory work for?
Nick Mallory works for Ackley Brands
What is Nick Mallory's role at the current company?
Nick Mallory's current role is Vice President of Marketing.
What is Nick Mallory's email address?
Nick Mallory's email address is ni****@****ing.com
What is Nick Mallory's direct phone number?
Nick Mallory's direct phone number is +150333*****
What schools did Nick Mallory attend?
Nick Mallory attended University Of Oregon Lundquist College Of Business.
What skills is Nick Mallory known for?
Nick Mallory has skills like Brand Development, Marketing, Integrated Marketing, Leadership, Team Management, Personal Branding, Team Leadership, Presentation Development, Sales, Marketing Strategy, Email Marketing, Social Media.
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