Nick Mallory Email & Phone Number

Kirkland, Wa, Us

Seattle, Wa, Us

Bend, Oregon, Us

St. Louis, Mo, Us

I oversee the strategy across all marketing channels for the largest craft brewery in Washington State. I lead a team of 14 direct reports and nine agencies work cross-functionally within the Elysian organization and Anheuser-Busch network to promote and grow our brand in markets nationwide.

St. Louis, Mo, Us

I oversaw strategic direction as I grew our marketing department to 12 direct reports and six agencies as we delivered marketing execution across our portfolio of brands. During my tenure we experienced four straight years of double-digit growth with corresponding increases in brand health, awareness, consideration and engagement.

Seattle, Wa, Us

Worked on multiple projects across the Starbucks Roastery & Reserve channel for Capitol Hill in Seattle, the Starbucks Reserve Store in SoDo (Seattle) and Chelsea Market in New York City. Initiatives included chocolate truffle pairing program for the new Roastery in NYC (opening Oct 2018) and menu strategy for mixology bar, main bar and experience bar.

Portland, Or, Us

Oversee and drive development of product and portfolio strategy for the #1 brand in the Craft Brew Alliance portfolio – Kona Brewing Co. I’m charged with leading the product team in bringing new products to life through beer development, product story, packaging creation, and launch. Additionally, I develop and implement the overarching portfolio strategy through which products move up and down the overall Kona portfolio, from Small Batch to Nationwide launch.Develop brand strategy, portfolio strategy, consumer engagement, and go-to-market strategies for new products for the #1 brand in the gluten free/gluten removed beer segment. Lead the 2017 launch of Omission Ultimate Light; a low carbohydrate, low calorie, gluten removed beer, which helped usher in a period of double-digit YOY growth for the brand.

Portland, Or, Us

Led brand and portfolio strategy for Widmer Brothers Brewing – a 30yr legacy brand in the craft beer space. During my tenure, my team saw Widmer Hefeweizen become the #1 beer brand in the Pacific Northwest, as well as launched two new fruit variants of Hefe for the Widmer Brothers portfolio. Other responsibilities included budget oversight, retail programming, large-scale partnerships, and agency management.

Newport, Or, Us

Oversaw marketing efforts for a nationwide top-50 craft brewery. Along with managing 16 direct reports, I am responsible for driving content, strategy and tactics for new & existing products, Rogue Farms, Rolling Thunder Barrel Works, the Rogue Nation, and digital/social/PR/web communications. Project oversight and leadership includes product launches for Beard Beer, Rogue Farms Honey Kolsch, Sriracha Stout, and the Class of ‘88 Collaboration with Deschutes Brewery and North Coast Brewing. Additional responsibilities include Distributor and Retailer marketing, e-marketing, all consumer-facing leverage, and the updated development of Rogue.com.

In mid-2011 I started a creative/branding agency based in Portland, Ore., focused on creating dynamic brand experiences for small to medium-sized businesses. Our core competencies included brand strategy, brand identity, digital marketing, copywriting and spend allocation.

Managed the marketing and sales departments for the largest independently owned restoration company in Oregon - 115 employees in eight state-wide branches. Manage a team of 10 direct reports to drive marketing campaigns, brand identity, and sales initiatives during a period of 20%+ growth company-wide. * Partnered with The Home Depot and American Red Cross to initiate the “Safe & Secure” and “Comfort Kit” value-added programs, along with developing corresponding collateral and marketing/PR strategies. * Developed refreshed brand identity guidelines to create consistency across ever-growing state-wide footprint.* Develop targeted campaigns and collateral on a per-project basis in support of production teams across the state. Deliverables ranged from a multi-page detailed qualifications manual, to broad-use brochures.