With over 20 years of experience in the creative industry, I am a seasoned creative manager who leads a team of talented artists at Ubisoft, one of the world's leading game publishers. I have a passion for creating stunning designs for various platforms, including in store, online retailers, and social media.As a creative lead, I focus on optimizing the creative services team's output and maintaining lower budgets, while ensuring quality and consistency. I develop templates and workflows, manage workload and resources, forecast and schedule freelancers, train and mentor my team members. I have worked in marketing localization, which enables me to adapt and customize the designs for global audiences. My goal is to empower my team to achieve more today than they could yesterday, and to deliver innovative and engaging marketing campaigns that showcase Ubisoft's diverse and exciting portfolio of games.
Ubisoft
View- Website:
- ubisoftgroup.com
- Employees:
- 21976
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Associate Director, Creative ServicesUbisoftAlameda, Ca, Us -
Senior Manager Design And Video, Creative OperationsUbisoft Jun 2020 - PresentSan Francisco Bay Area• People Manager: Lead a team of full-time Production Artists, Motion Graphic Artists, Lead Artists, Designers, Video Editors, freelance Designers, and an external agency.• Mentorship and Talent Recognition: Mentored and developed high-potential team members, guiding them to promotions and higher responsibilities. This strengthened team loyalty and motivation.• Increased Art Standards: Managed key art creation for all Ubisoft titles, setting standards and guidelines for building art files. Oversaw design quality control (QC) for Creative Operations outputs.• Budgeting: Collaborated across departments to optimize the creative team’s output while maintaining lower budgets.• Design Automation: Automated key back-of-pack design processes, reducing manual approval loops and improving efficiency. Analyzed ROI and implemented asset bundling and automation, increasing static art template output by over 20%.• Toolkit and Template Enhancements: Revamped the toolkit creation process, integrating real job examples and automating assets, reducing time on repetitive tasks while ensuring high-quality output.• Training Programs: Developed and led training for Art Directors, Designers, and Production teams on templates, job management, and production techniques. Created training documents and videos for external partners and worked with Lead Artists to train and document processes.• Forecasting: Analyzed workload data and collaborated with Project Managers to forecast needs, scaling freelancer and agency support accordingly.• Localization Improvements: Streamlined the localization process through guidelines, documentation, and template automation, improving team efficiency and consistency.• AI Integration: Introduced AI tools into workflows and trained teams on their proper use. Provided guidance on legal and confidentiality aspects of AI integration. -
Lead. Graphic ArtistUbisoft Jun 2015 - Jun 2020San Francisco Bay Area• Lead creation and QC on all key art files for all Ubisoft titles.• Ideation and creation of branding and key art.• Lead artist for events, and trade show graphics.• Developed templates and efficiencies for increased workload.• Lead in creation and quality control for online and print marketing.• Work with departments inside and outside Creative Services to optimize the Creative Services teams output and maintain lower budgets.• Lead designer for all print and digital assets.• Manage workload of Production Artists and Designers in Jira.• Managed team of freelance artists. -
Sr. Graphic ArtistUbisoft Jun 2009 - Jun 2015San Francisco Bay Area• Created assets for print and screen for all major retailers.• Created templates and helped create key art for most titles.• Designing and ideating new marketing campaigns.• Helping establish branding guidelines.• Creating event graphics. -
Graphic Production ArtistUbisoft Aug 2006 - Jun 2009San Francisco Bay Area• Designed assets for print and screen.• Quality control for all assets released. -
Jr. DesignerTwist Studio Jun 2005 - Aug 2006San Francisco Bay AreaDesigned ads.Created presentations and pitches for clients.Lead Flash designer.Ideation and designing for new campaigns.Branding and Logo design.
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Graphic DesignerBam Jul 2003 - Jun 2005Alameda, California, United StatesDesigner for flyers and brochures.
Nick A. Skills
Nick A. Education Details
Frequently Asked Questions about Nick A.
What company does Nick A. work for?
Nick A. works for Ubisoft
What is Nick A.'s role at the current company?
Nick A.'s current role is Associate Director, Creative Services.
What schools did Nick A. attend?
Nick A. attended California State University, Monterey Bay.
What skills is Nick A. known for?
Nick A. has skills like Print Production, Leadership, Print Design, Social Media, Art, Illustrator, Corporate Branding, Dreamweaver, Graphic Design, Photoshop, Graphics, Animation.
Who are Nick A.'s colleagues?
Nick A.'s colleagues are Jack Wolf, Jie Wang, Lauri Millar, Erin Spencer, Blas Parera, Dilrock Mars, Adrian Lucian Frumuselu.
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2snhu.edu, snhu.edu
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