Lead Sports Partnerships for Facebook INC across collegiate and professional team parters in the US. Building and implementing programs and strategy to help teams drive innovation and revenue generation on our family of platforms. Developed and oversaw partner programs related to ticketing, building a scalable approach to help teams leverage their digital assets and engagement online to drive single game ticket sales and lead generation. Helped Develop partner programs related to sponsorship, aimed at educating teams on value of digital assets and building scalable rate cards. Created and executed strategy for virtual events during covid-19 including interactive Facebook Group activations with sponsorship tie ins. Implemented go to market strategy for IG shopping across the team eco-system, working with Instagram sports, team and apparel partners. Launched the IGTV Playmakers program, aimed at fostering the next generation of social video creatives for Football and Women's Basketball through the creation of bespoke IGTV series. Partnered directly with the College Football Playoffs and NCAA around both Championship events. Named 2019 "College Athletics Power Player" by the Sports Business Journal for work in college athletics including creating and hosting conference and brand summits as well as consultation with athletic departments aimed at driving revenue and recruiting. Managed Facebook Sports partner engagement with NBA, NFL and MLB league and team contacts, responsible for driving product adoption, best practices and new revenue opportunities within the pro eco-system.

Before becoming acquired by Facebook, SportStream was a social sports platform that provided a wealth of relevant information about every game in real time. No other product wove together the best of Twitter, Facebook, Instagram, chat, news, stats, play-by-play and scores. Our partner platform SportsBase was utilized by teams across professional and collegiate sports, as well as major media companies. Projects and Accomplishments:Cultivated and curated our database of sports related social media accounts to ensure the SportsBase platform provided the best, most pertinent information available for every major pro and college sport. Worked directly with college programs, as well as agents and their professional clients to hand tailor social media hubs for their official websites. Crafted SportStream's voice on all social media platforms, and managed each on a daily basis. Assisted in marketing and public relations outreach regarding launch of products and new features.Assisted in business development projects for NCAA and professional sports.Wrote case studies on company partnerships, as well as weekly emails and blog posts pertaining to the SportStream application for the Web and iOS.