BiltData.ai, a data-science-as-a-service company, was founded by construction equipment industry and B2B industry professionals, to create a better way to put data to work for industry, instead of working for their data. We help companies replace assumptions with facts to eliminate low value busy work, and to get data science done in days - what may take an organization months or more to do on their own.

Responsible for the overall sales, customer service, marketing and PR functions at Transformative Healthcare and its subsidiaries including Fallon Ambulance Service and Lifeline Ambulance Service. Transformative Healthcare is an innovator in providing Emergency Medical Services, inter-facility medical transportation and Mobile Integrated Healthcare solutions. The company creates partnerships that combine technology-driven, patient logistics and data analytics to improve patient outcomes. With a 90+ year track-record in emergency response, Transformative Healthcare’s professionals are uniquely qualified to provide large-scale, mobile COVID-19 solutions. Transformative Healthcare is proud to provide COVID-19 testing to vulnerable populations.  The company’s COVID-19 resulting, tracking and reporting solutions have assisted government, schools and corporations to be at the forefront of pandemic management and planning.

-Tech-driven, private equity-backed, rental / co-sharing concepts (Salon Suites) in beauty services space under three brand names, with software stack to support entrepreneurs. $500+ million in combined market value.-B2C Digital Marketing: managed 150,000+ customers.-Real-time Data Warehouse with RFM model (Recency, Frequency, Monetary value) enabled efficiencies to segment and operationalize highly accretive marketing to segmentations.-Lowered CAC (Customer Acquisition Cost) from $45+ to ~$25. Implemented ‘text’ marketing automation that improved conversions from <1% (email) to 15%+ (text), resulting in 30%+ conversion to revenue.-Identified & actioned $20 Million of incremental EBITDA: product distribution to sub-tenants, yield management, managed services to coop competition.-Developed new business concept from inception: business plan, funding, pro forma, MSA model, brand, & B2B/B2C marketing, sales, operations & technology stack.

Life Sciences Advisory Position.Marketing, business development & communications for Founder & CEO of Life Sciences Fund & pre-IPO pharma company (ZyVersa Pharmaceuticals). CEO has been co-founder of exits including: Coherus Biosciences (CHRS) & Insmed (INSM).

-Turn-around of distressed, private-equity backed B2C Brand. -Achieved distribution in 6,000+ stores (Whole Foods, Target & Walmart).-Restructured capitalization table to attract growth capital.-Established outsourced manufacturing, raw material purchasing, brand & digital marketing.

B2B guide for Sales and Marketing Teams The book shows B2B sales and marketing teams how to adopt a quantitative approach to sales and marketing by forging one’s own path in marketing instead of following ‘me-to’ strategies and the ‘wisdom’ of the industry or competitive crowd.Contrarian Marketing allows one to identify and target those customers that yield the greatest profit. The secret is not to get the most customers, but instead the ‘Best’ customers. Provides an easy-to-use guideline, using readily available data to facilitate extraordinary marketing and sales ROI. Donated one year to charity with proceeds to benefit The Folds of Honor Foundation.

-Partnered with CEO for $1B+ start-up for VOLVO Group. -Marketing: managed team of 25+. Responsible for strategy/marketing in North America & Europe for ~200 locations.-Sales - B2B: supported 400+ salespersons. Pioneered capital deployment model to align marketing & sales teams via customer segments. Deployed capital to field based on customer ROI with personalized marketing tactics. -B2B Marketing: customer growth from 0 to 250,000. Developed market-leading CRM (10% of customers generated 83% of revenue & profits). Cause Marketing programs generated $25M+ impressions / 500+ PR articles.