As President of the Veterinary Cooperative, I am passionate about building strong partnerships with independent animal hospitals and the animal health industry. My deep understanding of the organization and the industry, have been a vital asset in driving growth and innovation to create value for all stakeholders including shareholders, vendor partners, and the broader animal health community.I have been honored to be part of building this organization for 9 years, starting as Director of Marketing and later taking on roles such as Vice President of Operations and Interim President. At TVC, our shareholders purchased billions of dollars through TVC contracts over the years. We have returned over 50 million in rebates and dividends to shareholders, while also creating value, and aggregating demand for our partnered vendors.My leadership style is empowering and collaborative, I am not just leading the organization but also empowering everyone to achieve more together. I am passionate about making a real difference in the lives of animals and the people who care for them, by becoming the best partner in the industry to all of our stakeholders. I am honored to be entrusted by organization that makes such a meaningful impact on the industry with such a virtuous mission. I look forward to continuing to lead it into the future with the same spirit of partnership and drive and develop more value.

• Vice President of Technology, focused on using emerging technologies to improve the overall member/owner experience, performance, and growth.• Acts as a key stakeholder in developing, measuring, and enhancing the experience for TVC Owners, Board of Directors, Vendor Partners, and Staff.• Collaborates with the President to develop the company's strategy.• Key responsibilities include:-- Overseeing the implementation of the TVC vision-- Leading the TVC leadership and management team-- Managing the emerging technology strategy-- Developing and maintaining all website platforms-- Overseeing the three-year strategic plan.

• Progressed the growth of the company from approximately 280 hospitals to approximately 3500 hospitals, resulting in a nearly half billion dollars in overall sales during my tenure.• Directed and managed a $2 million marketing budget across various disciplines and initiatives, ensuring exceptional return on investment by setting and measuring performance metrics.• Collaborated with TVC leadership and department heads to establish and achieve organizational goals.• Provided strategic counsel to leadership, identifying industry strengths and threats.• Led and supported the development of marketing team members.• Managed the complete marketing branding and strategy, including all elements of omnichannel marketing efforts.• Oversaw the strategy and execution of all marketing communications, including email, website, detail pieces, press releases, TVC printed and digital magazine, webinar branding, and marketing videos.• Coordinated multiple continuing education conferences, attracting veterinarians from across the country.• Developed and maintained a multi-million dollar rewards platform that positively influenced purchasing behavior, contributing to the cooperative's growth goals.

• Demonstrated versatility in a start-up environment, assuming multiple roles such as Marketing Manager, Copywriter, Sales Representative, Website Developer, Educational Content Designer, and Organizational Developer.• Implemented strategic marketing initiatives to enhance the utilization of vendor partner products and services by TVC Owners, in collaboration with all vendors.• Established efficient email communication procedures for the company.• Conceptualized and built the TVC website to enhance online presence and user experience.• Managed the company's brand image and advertising efforts.• Oversaw multiple vendor accounts as a Vendor Manager.• Designed and delivered educational webinars for partners to increase knowledge and engagement.• Launched and maintained the TVC magazine, which was distributed to thousands of animal hospitals monthly, to showcase company's offerings and impact.• Created streamlined processes and procedures for marketing reservation systems and inter-departmental communication to improve efficiency.• Developed comprehensive business plans for each vendor partnership to support their growth.• Designed and executed trade show marketing efforts, including detail pieces, booth design, and promotional activities to raise brand awareness and generate leads.