My key focus is to maximise the volume of high converting leads into the business from paid/performance digital marketing across a range of platforms, channels, and ad types. I am analytical and forward-thinking using data and models to drive key decisions which improve return on investment in digital marketing through audience targeting, conversion optimisation, attribution and measurement of lead quality.As the team leader for paid/performance marketing teams (including paid social) and the organic social team I am accountable for ensuring that all direct reports responsibilities and objectives are clearly communicated, understood and actioned in line with best practice and have support through regular 121s and are given the opportunity to develop and work on a Personal Development Plan. Strategic planning, aligned to wider business goals, is crucial when setting team objectives. Other key elements of the role involve driving brand awareness, engagement and activation through digital and social marketing whilst continually looking to evolve the digital marketing strategy by exploring new techniques, networks, and product updates from ad partners. I also work closely with stakeholders across the marketing teams to design, deliver and measure campaigns which meet business, brand and customer objectives.

At SpiderScope I assisted in the development of proactive, ongoing marketing campaigns and the ongoing optimisation of client websites.My role as Internet Marketing Consultant includes:* Project co-ordination and day-to-day contact with clients* Preparing marketing strategies, reports and documents.* Analysing website statistics, keyword research, search friendly copy writing and ranking reports* Develop on line marketing campaigns involving social media such as Facebook and Twitter.* Initial site analysis for new and prospective clients and presentation of findingsDuring my time at Spiderscope I gained experienced in working with clients across lots of different industries including Retail/eCommerce, Manufacturing, Construction, Hotels and Restaurants as well as many more, this provided me with a great insight into ways of establishing effective solutions to lots of different challenges that different industries may be presented with as part of their business and marketing objectives.

Initially my role at CC Inks Ltd was retail assistance, this included providing a great service to customers, stock management and general assistance within the business whilst this continued during my time at CC Inks my role soon evolved to include a much broader range of responsibilities as a result of my passion to help the company grow. I was responsible for the creation, launch and ongoing management of the new company website, this included updating with new products and fresh content using the Content Management System (CMS) and processing any orders. I was also responsible for coming up with and implementing new marketing strategies and campaigns, running social media, email marketing and organising and managing in store and local marketing campaigns.Another part of my role was using Adobe Photoshop to complete customer orders (such as photo enhancements, removing tears, blemishes and tattoos) and creating marketing material such as in-store posters and stock photography and photo prep for website.

In January 2011 I set up my own E-Commerce business supplying inkjet and laser cartridges (www.reink.co.uk). I created an edge by becoming a friendly charitable company by promoting environmentally friendly products and offering a recycling service for used, empty inkjet cartridges this also generated donations for a selection of charities.At ReInk, I was responsible for maintaining and updating the website using content management software, managing different marketing strategies including all aspects of SEO, email marketing, PPC campaigns & Social media, Other roles included processing all online orders, providing an excellent, professional service with customers, partners and suppliers alike, ensuring competitive prices and stock levels were always kept up to date along with the general day to day tasks that come with running a business.Unfortunately the income I received from this was not enough, competition is fierce and competitors profit margins soar due to their benefits of economies of scale, and I was forced to stop running the website in June 2013.It was during this stage that I learned that my real passion lied in digital marketing & advertising.