Nicholas Hayes Email & Phone Number

Melbourne, Victoria, Australia

Oakleigh, Victoria, Australia

Oakleigh, Victoria, Australia

Australia

South Melbourne, Victoria, Australia

South Melbourne, Victoria, Australia

Melbourne, Australia

The Digital Strategist has the responsibility for developing effective digital strategies that achieve client objectives. The key areas of focus are; strategic leadership, executional leadership, client leadership and team leadership. Key Responsibilities:- Team Management - Digital Strategy - Campaign Planning- Social Media Content Calendars- Agency Relationship Management - Publisher Relationship Management - Centralised Team Relationships- All day-to-day contact regarding the above - Media Budget Allocation

Ikon Park, 400 Royal Parade, Princes Hill Vic 3054, Australia

Execute annual casual ticketing campaign in accordance with budgeted attendance and revenue figures.Work in conjunction with Marketing Manager to develop a variety of marketing, promotional and sales activities relating to casual ticket purchasesExecute data acquisition promotions and campaigns for all Club touch points Strategically communicate with partner databases to facilitate their engagement with the clubDeliver campaigns to extend supporter relationships to repeat and engaged ticket purchasersImplement casual ticket purchaser communications Manage the development of a qualified supporter base and prospect database for the purpose of relationship marketingBuild strategy for 3 AFLW and 11 AFL home games, including in ground and out of ground fan activations, Work with the AFL to build fun, interactive activities for match day in allocated times around footballManagement of match day committee, involving all internal stakeholdersCoordination of match day activationsManagement of supporter development budget in conjunction with Brand and Marketing ManagerAnalyze casual ticket sales data and report on new insights and common trendsComplete and distribute weekly sales and KPI tracking reportsReport on contacts, communications and sales through identified channels and individuals

Vancouver, Canada Area

Develop, execute and measure multi-channel digital marketing campaigns across social, programmatic retargeting, SEM and email as well as web placements for organic leads.Suggest online presence enhancements to optimise SEO.Manage and adjust ongoing campaigns as needed to deliver maximum results.Track and interpret all marketing activities at the client, market, regional and national level. Draw conclusions from what approaches deliver best results and build on objectives year-on-year.Maintain strong internal and external stakeholder relationships

Melbourne, Australia

Managed Exact Target Marketing Cloud migration throughout Ticketmaster Australia and New Zealand.Oversaw website traffic and analysed fan research projects and data segmentation/predictive modelling.Oversaw script writing, production and promotion of company YouTube webisodes. Coordinated blog content.Managed all SEM and SEO across Google Ad Words and website optimisation for organic search.Grow commercial side of the Ticketmaster business, with a focus on B2B partnerships and ancillary revenue opportunities.

Melbourne Area, Australia

Coordinate and deliver all client specific marketing strategies including. Build and segment campaign specific email lists for eDMs.Manage daily eDM sends including dedicated campaigns, email alerts, special offers & competitions.Schedule and maintain all eDM and website advertising placements across house and paid inventory.Manage social media presence through strategic long-term campaigns and ad-hoc posts via Adobe Social, Facebook, Twitter, YouTube, Google+ and Instagram, Manage workflow and delegation to Marketing Assistance and Creative Designers Post Event Reporting and Analysis to inform future on sales, customer segments and campaign strategies.Oversee ‘Tone of Voice’ is correctly implemented across all company communications. Develop and implement original content to improve organic search results.Coordinate Gift Card Marketing Strategy.

Australian Football League

Facilitated AFL Clubs’ member growth strategies through segmented data campaigns, mass email and SMS blasts, member online portal building and maintenance.Event building and training for the ticketing aspect of the database including web ticketing/membership functionality. Database maintenance including bulk data import, extraction and quality control procedures to maintain data integrity and regular reporting. Coordination and implementation of all aspects relating to the AFL Clubs’ annual membership renewal campaign

Southbank, Victoria

Management of the database, MSO website, mass emailing client and member portal. Management and implementation of new technology initiatives including video and audio, electronic brochures, mobile phone formatted websites and apps and new delivery methods including QR Codes.Video Production, including shooting, editing on FCP and encoding for various media.Management of social media (adhoc & strategic) including Twitter, Facebook, YouTube, Foursquare, flickr and other web applications.The segmentation and analysis of data for targeted marketing campaigns (single ticket purchasers, members, education and development) based on demographics and sales patternsAll email based communications to fans, members, donors, schools, including Monthly e-News publication, quarterly communications and strategic promotionsHigh understanding of word processing and editing suites including Office, Photoshop, Final Cut Pro and Web CMS editors.