Nick Morticelli Email & Phone Number

East Rochester, NY, US

-Curate Programmatic Marketplaces. Programmatic marketplaces were shown to have lower Cost per's and higher AQ's when compared to managed service.-Lead the negotiation of partner upfronts, rate cards, and MSAs -fostered new programmatic relationships with NBCU, Tubi and Medicx.-Lead Taskforce teams on agency initiatives-Lead process, and structure.

-Spearhead agency shift from Direct IO buying to Programmatic buying-Negotiate agency rate cards and upfronts-Train and educate colleagues about the programmatic space-Curate OTT/OLV/CTV Marketplaces with SSPs-Manage relationships with vendors: Medicx, Magnite, Pubmatic-Create standard operating processes to increase transparency between buyer and seller.

-Execute Direct, PMP, and Programmatic Guaranteed CTV/OTT buys. -Hands-on platform campaign setup and execution in The Trade Desk.-Manage Data-Driven Linear Campaigns across multiple publishers.-Onboard and educate negotiators, assistants, and analysts.-Balance multi-million dollar video budgets. Clients: Popeye's and Burger King

-Create holistic video plans from the ground up. Including OLV, CTV, OTT, DDL and Addressable TV. -Negotiate over $50MM in video spending -Manage $10MM+video budgets-Create new partnerships with DSP's, SSP's, and premium partners. -Consistently inform, educate, and work on behalf of major pharma clients.-Create relationships in the space to ensure clients.

Create, optimize and execute multi-million dollar Advanced TV campaigns for Pharma clients. Negotiate comprehensive deal points for advanced TV, POC, Print, streaming audio and programmatic campaigns.Educate internal and external stakeholders about the latest developments in Pharma advertising. Develop Point Of Care advertising plans that have proven to.

New York, New York, United States

• Lead marketer for concerts in the immediate New York City area. Handle day-to-day marketing for CMAC (Finger Lakes, NY) 15,000K capacity. Concurrently manage advertising budgets up to $100,000 per show. Collaborate.
• Create unique marketing plans and strategies that increased ticket revenue
• Generate 1,000,000 views by creating unique content that helped sellout AJR’s first-ever Radio City performance.
• Generated 2,000 likes by recruiting five local micro-influencers to help drive ticket sales to Gessafelstein at Kings Theatre
• Generated 27,000 likes by creating the 1st third party Instagram promotional post ever done by Flight Club, also partnered with Flight Club for Anderson.Paak at Madison Square Garden
• Saved $10,000 in advertising by negotiating season media deal with Spectrum Media

White Plains, NY

• Responsible for launching and promoting domestic and international tours for artists such as: Alice Cooper, Slayer, Robyn, Noel Gallagher's High Flying Birds, Rob Zombie, Jackson Galaxy and many others.
• Worked to create an announce timeline that would result in increased ticket sales
• .Drive the creative process for the creation of tour marketing assets (Tour art, radio spots, TV spots)
• Arrange tour announces, presales and artist VIP Sales.
• Work strategically with local marketers to devise marketing plans with budgets up to $50K while ensuring shows stayed within budget.
• Approve radio proposals, press releases and all paid advertising.

Master Of Business Administration (M.B.A.), Marketing And Social Media Analytics

Furthered understanding of marketing and social media analytics. Specifically dealing with CRM and perceptions of brand image.

Bachelor’S Degree