Nicholas Mraz Email & Phone Number

Des Moines, Ia, Us

Honored to lead the sales functions and technological sales support for the best team in windows!

Pella, Iowa, United States

Led a 10-person direct team that handled sales leadership, influencing dealer network for implementation, national installation trainers, e-training support, HR, Salesforce Field Service implementation, as well as safety and government compliance functions.• Achieved 5-year goals in less than 3 ½. • During tenure, added $232M in new revenue, building installation revenue line to $1.2B annually. • Leveraged strength built in Single-family New (SFN) program to expand service into Trade Replacement segment, an additional +$140M incremental sales.• Founded and acted as President of Squareset Solutions, LLC, a 70+ person direct employee installation labor solution leveraged by the Pella network to install for the new construction and trade remodel space.Scaled Squareset quickly from $0 to >$10M level within 24 months. Double digit contribution margin.• Re-platformed installation capability from legacy and localized systems to a cohesive Salesforce Field Service platform. Led adoption through 90 independent two-step distributors, 1500+ independent contractors, and an internal user community of over 3,000 users in various roles.• Presented strategic vision and took it through executive committee approval and then to implementation.• Created blended training and coaching for reps, managers, and branch owners on the selling process and leveraging into the untapped Single-family New builder market with installation of doors and windows. • Included digital delivery content, in-person training, targeted field rides and branch customer visits, moving a trade sales team of 800+ reps in US and Canada forward.• Designed and led change from legacy sales challenger processes to a solution based selling model.

Santa Rosa, California, United States

Led wholesale and distribution to retail locations throughout California. Led sales and operations team throughout the California territory to achieve >300% of sales goal.• Built a manufacturing and packaging line for the new in-house brand. Drove significant margin and sales improvements in excess of +200%.

Sacramento, California, United States / Atlanta, Georgia, United States

Led a national multifamily renovation team of 100+ personnel, including sales representatives, project managers, field operations, warehouse, and I.T. support. • Recipient of Circle of Excellence Award each year in position.• Built and grew two separate business lines from $20M to $100M+ by building three new warehouses and expanding technology to enable selling of non-inventory direct ship products to leverage supply chain costs.• Improved customer service by implementing technology platform solutions including Phaseware, HubSpot, digital measuring, and Salesforce.• Developed new field support tech role, including digital measuring and field data capture, to significantly improve accuracy and reduce short-ships. Achieved a 99.56% accurate fill rate for renovation orders.• Started with Apartment renovations and expanded to industrial/light commercial renovations.• Expanded channels into Janitorial fixture installation (Jan-San).• Created and implemented cabinet and countertop supply and installation program across the country.• Worked with 80% of NMHC (National Multi-Housing Council) and NAA (National Apartment Association) top 50 management companies and REITS (Real Estate Investment Trusts).

Sacramento, California, United States / Atlanta, Georgia, United States

Wilmar serves multifamily MRO needs nationally. Recruited to restart Wilmar sales across the Western US. Developed internal processes and technology support that scaled the business from a 5-person sales team to an 80-member sales team in nine states consisting of regional sales managers and inside/outside sales associates. • Recognized as Sales Director Circle of Excellence.• Increased sales from $18M to $100M in three years by reorganizing the sales leadership team, scaling new sales associates, implementing a new compensation structure, implementing Salesforce CRM Sales Cloud, and establishing internal partnerships with operations and merchandising teams.• Increased margin 300% by focusing on winnable profit pool product segments.• Reduced customer churn by 75% through sales initiatives and leveraging national account team.• Managed by influence in the matrixed organization to unlock sales potential with specialty custom services and innovated operational solutions supported by operations and logistics team. This differentiation helped to drive 120% new account growth.• Leveraged vendor relationships and internal training resources as a service value-add throughout the western US, incentivizing apartment management chains to connect with us vs. our competitor.• All three Regional Sales Managers under personal management won Regional Sales Manager of the Year over three successive years.

Sacramento, California, United States / Atlanta, Georgia, United States

Led sales and operations for 84 locations across four states, including marketing, budgeting, expenses, and profits. Managed $450M in specialty sales revenue and supported the RVP in managing the full $2.2B P&L.• Directly managed $135MM installation portfolio and $300MM special order sales portfolio.• Won Divisional-Regional Director Manager of the Year twice and companywide-Regional Director twice.• Led several process improvement initiatives, including implementing new systems and programs, creating and executing local / regional marketing plans, and driving the sales culture across the organization.• Ground floor participant in building Lowe’s first outside sales team, managed with technology.• Played a key role on the team that built 20 new locations, including the first big box in San Francisco.• Delivered sales growth in challenging 2008 economy across all four primary sales channels, B2B commercial, seasonal/promotional, installed sales, and special orders.