Nick Mudge

Nick Mudge Email and Phone Number

Senior Associate @ Meneth Consulting Ltd
Auckland, NZ
Nick Mudge's Location
Auckland, Auckland, New Zealand, New Zealand
Nick Mudge's Contact Details

Nick Mudge personal email

n/a
About Nick Mudge

I build brands, teams and profits. / A creative, solutions centered approach, with a focus on achieving results / Ability to build and balance markets, ensuring growth and quality/ Strategic, curious and passionate about solving problems/ Sound business judgment achieved through a strong analytical mindset/ Team collaborator who can bridge the gap with city, regional, and HQ teams / Strong networking skills and the ability to make smart partnerships happen / Experience in developing business and markets from the ground up/ An entrepreneurial DNA/ An eye for great talent and ability to unlock the potential of high performing teamsTourism New ZealandMy last assignment at Tourism New Zealand was Regional Manager responsible for seven markets across Asia – Japan, Korea, Singapore, Malaysia, Thailand, Indonesia and India. These markets delivered approx. 300,000 annual visitors to New Zealand and over NZD800m to the national visitor economy. Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool used to do this is the 100% Pure New Zealand marketing campaign, a campaign that has made New Zealand one of the world’s most well- respected tourism brands.Air New ZealandA 16 year career with Air New Zealand in senior sales, marketing and business development roles based in New Zealand, Los Angeles, Hong Kong, Shanghai and Tokyo. Highlights include the expansion of Air NZ's ancillary revenue business delivering $10m in sales within two years with +25% profitability, leading the relaunch for Air NZ Holidays that resulted in double digit growth and a return to profitability, and co-authoring Air NZ’s e-commerce strategy that increased the direct sales portfolio from $300m to $1b within 3 years.

Nick Mudge's Current Company Details
Meneth Consulting Ltd

Meneth Consulting Ltd

View
Senior Associate
Auckland, NZ
Website:
meneth.co.nz
Employees:
2
Nick Mudge Work Experience Details
  • Meneth Consulting Ltd
    Senior Associate
    Meneth Consulting Ltd
    Auckland, Nz
  • Ngāti Whātua Ōrākei
    Special Projects - Ngāti Whātua Ōrākei Trust Board
    Ngāti Whātua Ōrākei Jan 2020 - Present
    Auckland, New Zealand
    Special Projects kaupapa for the Ngāti Whātua Ōrākei Trust Board including strategic relationships, procurement, portfolio development, Taiao climate change and business improvements.
  • Meneth Consulting Ltd
    Senior Associate
    Meneth Consulting Ltd 2018 - Present
    Auckland, New Zealand
    At Meneth we offer a range of tourism advisory services including marketing and branding, destination management, product development and market feasibility.
  • Eagle Aviation Consulting
    Consultant
    Eagle Aviation Consulting 2017 - Present
  • Australian And New Zealand Chamber Of Commerce In Japan (Anzccj)
    Vice Chairman
    Australian And New Zealand Chamber Of Commerce In Japan (Anzccj) Aug 2011 - Jul 2015
    Tokyo, Japan
    I was elected to the position of Vice Chairman ANZCCJ in 2012 and was actively involved in the Executive Council leveraging joint Government activities across the region including visits from the PM New Zealand and the PM Australia, the Japan New Zealand Business Council, the International Business Forum and the Australia New Zealand Chamber of Commerce in Japan.
  • Tourism New Zealand
    Regional Manager - Japan And Korea
    Tourism New Zealand Jun 2011 - Jul 2015
    Tokyo, Japan
    I successfully transformed these key markets back into positive growth after a decade of decline and lingering negative sentiment. Results achieved:/ Led the development of the renewal strategy for North Asia and successfully secured a significant investment boost to our marketing activities / Identified and developed a new target segment focusing on younger travelers that energized the brand complementing the previous sole focus on the older segment / Renewed our regional PR strategy and appointed a new agency resulting in record TV, magazine, online, key influencer and social coverage of our key destination messages/ Expanded our key trade partnership strategy with a doubling in the value of strategic joint venture commitments / Successful rollout of the 100% Pure New Zealand campaign across the region integrating new brand and cultural messages into all PR, campaign and trade activities/ Improved strategic airline relationships securing future capacity increases of +15% / Working together these initiatives resulted in a 20% improvement in destination preference for New Zealand among target travellers / This achieved a market turnaround performance transforming years of negative growth into arrival growth +13% and future confirmed bookings +20%
  • Tourism New Zealand
    Regional Manager - South & South East Asia
    Tourism New Zealand Jul 2014 - Dec 2014
    Singapore
    A 6m fixed term contract based in Singapore to provide executive leadership and accelerate growth in this region of strategic focus. This role was in addition to my responsibilities in Japan and Korea. Results achieved:/ Delivered market leading results across the region with all key markets achieving double digit arrival growth / Regional release of the final Hobbit movie trilogy promotional tie-up across PR, social and trade. Integrated 100% Pure Middle-earth promotional activities resulted in record preference amongst target fan travelers / Led the development and launch across the region of a new multi-million JV investment partnership with a strategic airport partner/ Highlight launch and development of a new major airline alliance delivering +30% capacity across the region/ Successfully leveraged the 2015 ICC Cricket World Cup event into the India market securing record levels of destination preference and achieving +20% growth in arrivals/ Unlocked the leadership potential of a new regional management team delivering new levels of engagement, communication and integration
  • Air New Zealand
    Manager Commercial Japan
    Air New Zealand Apr 2010 - Jun 2011
    Tokyo, Japan
    As Commercial Manager for Air New Zealand, I simplified the schedule, pricing structures and distribution model delivering double-digit Japan region revenue growth up until the Christchurch/Tohoku earthquakes in Q1/2011. Over this period of significant change, I stabilised our commercial strategies, renewed our key partnership relationships and successfully drove revenue growth strategies and investment programmes back into the market.
  • Air New Zealand
    Manager Air New Zealand Holidays / Ancillary
    Air New Zealand Mar 2004 - Apr 2010
    Auckland, New Zealand
  • Air New Zealand
    Sales And Marketing Manager
    Air New Zealand Aug 2002 - Mar 2004
    Auckland, New Zealand
  • Air New Zealand
    Online Sales Manager
    Air New Zealand Jan 2000 - Jul 2002
    Auckland, New Zealand
  • Air New Zealand
    Project Manager / Management Trainee
    Air New Zealand Jan 1995 - Dec 1999
    Los Angeles, Hong Kong, Auckland

Nick Mudge Skills

Tourism Strategy Management Marketing Strategy Business Strategy Business Planning E Commerce Marketing New Business Development Airlines Strategic Planning Business Development Marketing Communications Travel Management Event Management Account Management Leadership Sales Negotiation Team Leadership Public Relations Revenue Analysis Hospitality Change Management Online Marketing Hotels Social Media Team Management Customer Service Sponsorship Social Media Marketing Market Planning Sales Management Online Travel Marketing Management Online Advertising Aviation Market Research Stakeholder Management

Nick Mudge Education Details

  • University Of Auckland
    University Of Auckland
    Accounting And Finance
  • Lynfield College
    Lynfield College
  • Palmerston North Boys High School
    Palmerston North Boys High School

Frequently Asked Questions about Nick Mudge

What company does Nick Mudge work for?

Nick Mudge works for Meneth Consulting Ltd

What is Nick Mudge's role at the current company?

Nick Mudge's current role is Senior Associate.

What is Nick Mudge's email address?

Nick Mudge's email address is ni****@****h.co.nz

What schools did Nick Mudge attend?

Nick Mudge attended University Of Auckland, Lynfield College, Palmerston North Boys High School.

What skills is Nick Mudge known for?

Nick Mudge has skills like Tourism, Strategy, Management, Marketing Strategy, Business Strategy, Business Planning, E Commerce, Marketing, New Business Development, Airlines, Strategic Planning, Business Development.

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