MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

Led the global integrated marketing team with responsibility for planning, executing, and measuring integrated B2B marketing programs that drive thought leadership, customer engagement, and demand.My role:- Leading demand generation team with annual marketing contribution to new logo ARR of 35% and new logo and 46% average from 2019-2022- Initiated multichannel campaigns that established thought leadership as a competitive advantage for Sift- Created marketing programs that enabled Sift to build the Digital Trust & Safety category- Hired and lead a global remote team of five senior marketing program managers and a 25-person global SDR organization

Lookout is a cybersecurity company for a cloud-first, mobile-first world. Powered by the largest dataset of mobile code in existence, the Lookout Security Cloud provides visibility into the entire spectrum of mobile risk. Lookout is trusted by hundreds of millions of individual users, enterprises and government agencies and partners such as AT&T, Verizon, Vodafone, Microsoft, Apple and others. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.In my role as Director of Integrated Marketing I've delivered:- Marketing contribution to pipeline: Lead demand generation that drives over 50% of net new opportunities in North America - Lookout.com: Write content for all website pages, which significantly outperform the previous version of the site in terms of enterprise leads.- Security content: Led the integrated marketing strategy behind the disclosure of the Pegasus professional mobile espionage threat which generated significant new pipeline.- Enterprise newsletter: Initiated and led the project to launch an enterprise newsletter, which grew to over 2,000 engaged subscribers with Director+ information security professional titles.- Video marketing: Lead production of 10+ video projects with Creative Director, which have set new company records for views

- Led a revenue generating marketing team that sourced 90% of sales qualified opportunities- Produced B2B SaaS marketing content used in campaigns that drove 1500+ monthly MQLs- Recruited, hired, and trained a 4-person in-house marketing team, and a 10-person team of contractors including design, development, and production for videos, contact lists, and content- Managed complete website redesign that drove a 4X increase in leads- Delivered keynote presentations at 3 marketing industry events with 200+ attendees

Led content marketing and SEO activities that drove hundreds of high-quality leads per month from the difficult-to-reach SMB IT audience.Results:- Produced 100% of digital content responsible for a 627% YoY increase in high quality leads- Leading SEO program that drives 65% of website traffic and 44% of total monthly high quality leads- Wrote 100+ posts on corporate blog, many of which are ranked on the first page of search engine results for long tail keyword terms in the cloud backup vertical with 2000+ competitors

Led online marketing that drove a 26% YoY increase in e-commerce sales. Grew Facebook community to 15,000 fans — 76% of which were Monthly Active Users. Initiated public relations activities that increased media coverage in local and national publications and broadcasts, leading to new partnerships and increased revenue.

Covered startups, venture capital, and the technology industry in Sweden for the leading publication in that vertical in northern Europe.

Wrote and produced web content for political humor site Wonkette.com as part of a 4 person team that drove traffic to 600,000 pageviews a day during coverage of the 2006 mid-term election.

Consultant to the Defense Advanced Research Projects Agency (DARPA) and Homeland Security Advanced Research Projects Agency (HSARPA). Managed budget and business operations for classified Government R&D programs with a $50M budget.