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Nick Allen is a Founder & CEO at Sunnyside at Sunnyside. He possess expertise in marketing automation, email marketing, crm, marketing strategy, html and 13 more skills. Colleagues describe him as "I really enjoyed working with Nick while he was heading up growth marketing for Lyft Business. Nick is very savvy and establishes a great collaborative working relationship with those around him in order to achieve his company's goals. He was able to establish high-level objectives for new initiatives and drive results with his team using innovative strategy. Any company would be extremely lucky to have an asset like Nick. I highly recommend him, and look forward to working with Nick again in the future.", "As the driving wheel of the email team, Nick was something of a phenomenon in the Growth/Product division. His execution of email campaigns was nothing short of masterful; but even more impressive was the way he absorbed the lessons and takeaways from the campaigns we ran and became a powerful adviser and consultant to our team leaders. He did all of this while producing multiple daily emails in a constantly shifting environment, one where where timelines are measured not in days but in hours. Nick is unquestionably a marketing MVP.", and "Nick Allen is a passionate and gifted marketing professional who took an entry level CRM role, grew within it, and then turned it into a chance to shine in product marketing too. Above all, Nick demonstrated a willingness to go above and beyond expectations. We asked him to help us with reporting tasks - he automated them and built out a database driven solution to show trends. We asked him to help increase upsell - he came up with a prototype, which we are building out, to bundle trials so that customers could opt at account creation to add on a premium product. We asked him to help us envision a better product, and he jumped into an active role on a core team, building prototypes and running them by customers. I look forward to seeing where his career takes him and what he can accomplish as a leader and a professional."
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Founder & CeoSunnyside Jan 2020 - PresentSan Francisco, Ca, UsBuilding the front door for anyone looking to change their relationship with alcohol. -
Growth Strategy Consulting (Product + Marketing)Nick Allen Consulting, Llc Jan 2018 - Jan 2020 -
Director Of Member Retention (Growth)Ipsy Feb 2019 - Nov 2019Santa Monica, California, UsOwned total company churn OKR, leading cross-functional growth strategy across product, engineering, marketing, analytics, merchandising and operations.Doubled the annual plan subscriber base as a percentage of overall member mix through new feature development and experimentation.Led development and go-to market of IPSY Choice, representing major improvement to the core member experience. -
Director Of Crm & LoyaltyIpsy Mar 2018 - Feb 2019Santa Monica, California, UsLed migration from Selligent to Iterable, including full rebuild of backend data pipeline and schema.Launched first marketing experiment using machine learning model for personalization, resulting in statistically significant increase in retained subscribers.Developed loyalty strategy to lock in subscribers using mix of earned rewards, recognition and investment in user-generated content. -
Head Of Growth, Lyft BusinessLyft Oct 2017 - Mar 2018San Francisco, Ca, UsLaid foundation for passenger growth strategy on the enterprise side, focused on activating and driving increased ride frequency within business traveler segment. Owned full funnel, including acquisition channels and lifecycle strategy. -
Head Of Engagement (Product + Marketing)Lyft Aug 2015 - Oct 2017San Francisco, Ca, UsMajor contributor to Lyft’s 70x growth in top-line rides in just over 4 years. Built a team of technical growth marketers, delivering ~40% of QoQ incremental rides. HighlightsPromoted to lead the team in 2015, built staff from 4 to 15, owning passenger and driver lifecycle from onboarding through to retention, loyalty and winback.Managed $50M+ annual incentive budget, driving millions of rides per quarter through targeted programs delivered via email, push, and in-app channels.Developed, launched and scaled inactive passenger program that was among Lyft’s top activation channels, as measured by volume and CPA efficiency.Implemented full engagement marketing toolkit, opening new channels including automated emails, push notifications, in-app messages, and SMS. -
Product (Notifications + Retention)Lyft Dec 2013 - Aug 2015San Francisco, Ca, UsDeveloped lifecycle and engagement strategy from the ground up as the company’s first retention growth hire. Focused on driving activation, retention and referrals through multi-channel marketing automation programs (email, push notifications, in-app messaging, SMS).HighlightsServed as product lead for new data pipelines and engagement channels, including SMS and push.Designed and built automated lifecycle programs targeted at passengers and drivers.Ran multivariate tests in rapid iteration to uncover significant additional value from new and existing users.Led migration from Mailchimp to ExactTarget + Braze, from RFP to data architecture, responsive template development, launch and optimization. -
Co-Founder, Director Of Business Development, PresidentSprout Up Aug 2009 - Nov 2013Palo Alto, California, UsFounded nonprofit focused on increasing environmental literacy among 1st and 2nd grade children. Scaled program from one classroom to over 200 per year, spanning 5 chapters in California and 2 in New York City. Managed all program growth, marketing, and fundraising, including a viral social media marketing campaign resulting in a $100K grant. -
Marketing Automation ConsultantCitrix Mar 2013 - Oct 2013Fort Lauderdale, Fl, UsDefined email communication strategy; designed and built automated flows focused on activation, conversion and retention.Managed marketing automation deployments in both Marketo and Strongmail. -
Product Marketing & Programs ManagerCitrix Oct 2012 - May 2013Fort Lauderdale, Fl, UsDefined email marketing strategy across multiple product lines, including GoToMeeting, GoToWebinar and Podio focusing on conversion from free trial to paid subscription. Led onboarding efforts focused on driving meaningful product usage for new signups.Collected and summarized user feedback to help guide product development road map. -
Crm Marketing Programs ManagerCitrix Feb 2012 - Oct 2012Fort Lauderdale, Fl, UsDeveloped messaging content and approach for acquisition, retention & win-back campaigns.Pursued strategic efforts across web and email to optimize online marketing efforts. -
Marketing SpecialistCitrix Mar 2011 - Feb 2012Fort Lauderdale, Fl, UsMonitored customer feedback and usage behavior to guide product marketing and communication strategy.Researched and reported on competitive activity and feature development in collaboration and cloud markets. -
Global Marketing InternCitrix Nov 2010 - Mar 2011Fort Lauderdale, Fl, UsGenerated, compiled, and analyzed web marketing performance metrics to gauge campaign effectiveness.Identified and pursued process improvements across CRM communication channels. -
FounderHouzilla Jan 2012 - Oct 2013Houzilla was an expense management and eCommerce platform for roommates. We set out to make it easier than ever to split bills and track IOUs, purchase shared house supplies online, and settle up each month. By automating tedious tasks like sending monthly reminders and collecting payments, we took the pain out of house management – creating better shared living experiences.I did a lot, and I loved it. Product management, growth marketing, UX/UI design, product marketing, customer development, CRM strategy, a little front-end development and everything in between.
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Marketing AssistantSuntech Power Jun 2009 - May 2010Wuxi New District, Jiangsu Province, CnDeveloped marketing materials and messaging architecture for US sales team.Assisted in writing and copyediting of press releases, feature articles, project proposals and web content.
Nick Allen Skills
Nick Allen Education Details
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Uc Santa BarbaraProfessional Writing For Business Communication
Frequently Asked Questions about Nick Allen
What company does Nick Allen work for?
Nick Allen works for Sunnyside
What is Nick Allen's role at the current company?
Nick Allen's current role is Founder & CEO at Sunnyside.
What is Nick Allen's email address?
Nick Allen's email address is ni****@****ail.com
What is Nick Allen's direct phone number?
Nick Allen's direct phone number is +141571*****
What schools did Nick Allen attend?
Nick Allen attended Uc Santa Barbara.
What skills is Nick Allen known for?
Nick Allen has skills like Marketing Automation, Email Marketing, Crm, Marketing Strategy, Html, Css, Exacttarget, Marketo, Mailchimp, Customer Engagement, Product Management, Funnel Optimization.
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