As a Financial Advisor at The Money Men, I specialise in guiding you through two of life’s most significant financial decisions—your mortgage and your KiwiSaver. Think of me as your financial navigator, here to help you chart a course that secures your future. Whether you're buying your first home, refinancing, or maximising your KiwiSaver, I provide tailored advice that cuts through the jargon and complexity. At The Money Men, we don’t just offer financial solutions; we partner with you to build a secure and prosperous tomorrow, ensuring your money works as hard as you do.

As a dedicated Digital Transformation Specialist at Swaytech, I spearhead the development and implementation of Swaytech digital and data capabilities and service solutions, catering to the dynamic New Zealand tech sector.I am at the forefront of providing cutting-edge digital and marketing solutions. My role involves crafting and delivering strategies that optimise digital presence, engage target audiences, and achieve business objectives.Collaborating closely with cross-functional teams, I consistently design and implement digital strategies that are aligned with the ever-evolving tech landscape. My aim is to ensure Swaytech and our clients remain ahead of the curve in a dynamic digital world.A significant achievement in my role has been developing an updated digital and data proposition for Swaytech. This strategic move has played a pivotal role in bolstering their presence in the New Zealand tech sector and contributing to its exponential growth.

In my role at Netcare, I lead the charge in integrating cutting-edge digital strategies into our marketing approach. Leveraging data-driven insights and the latest industry trends, I collaborate closely with cross-functional teams to enhance our online presence, optimise user experiences, and elevate brand visibility across digital channels.A key aspect of my role is conceptualising and executing high-impact marketing events that resonate with our target audience. From movie nights and webinars to workshops and product launches, I craft engaging experiences that not only educate and entertain but also position Netcare as an industry thought leader.As a strategic partner to our Sales Development Team, I ensure a seamless transition from marketing efforts to sales opportunities. By aligning marketing initiatives with the sales funnel, I contribute to revenue growth by identifying, nurturing, and delivering leads that have the potential to convert into loyal Netcare customers.Skills & Expertise:Digital StrategyMarketing CampaignsLead GenerationData AnalyticsBrand ManagementCross-Functional CollaborationMarket ResearchEvent PlanningSales Enablement

Current contract works across digital transformation projects supporting the delivery of ecommerce integration across a multidisciplinary business. Responsible for overall delivery of project outcomes, process documentation, user story design and testing framework development. Working across internal stakeholders and multi-vendor solutions to ensure project objectives and business objectives align.Have also delivered a major piece or research conducting customer interviews across the country to support ongoing client transformation towards delivering customer oriented solutions.

- Lead the martech selection process to establish a central view of the customer- Implementation and configuration of Hubspot across tech stack- Design and implement the outbound engine, involving list building, targeting and delivery. - Integrate into sales engine and sales process.- Increase lead generation by triple digits.- Develop and lead SEO audit and manage resources to implement optimisation strategies.- Mentor junior colleagues.

Short term project to evaluate marketing technology stack:- Review technology solutions including Hubspot, Intercom, Braze, Customer,io, Chatwoot, Helphero- Produce business case on the optimal solution based on business requirements- Support the marketing function across Hubspot automation and implementation.

- Built the agency from the ground up to 8 high performing consultants.- Coached and mentored consultants and clients in both professional and personal development.- Developed and championed the “living in the blue” culture. - Delivered commercial success by increasing agency revenue >30% YoY over 4 years (pre-covid).- Developed and implemented the brand, growth marketing strategy and technology platforms (Hubspot) into 7 up and coming technology companies, supporting at least 1 through to acquisition.- Graduated a client from no marketing function to building an internal team to continue delivering commercial succes.

Industry disruptor creating AI digital humans to imitate customer experience and facilitate human interaction at scale.3 Month secondment to manage the rebrand and work with cross functional teams to align product features and specifications with user needs. HIGHLIGHTSSuccessfully rebranded the business along with internal stakeholdersRe-calibrate Hubspot to be more efficient across the business

Working within the digital team, informing digital strategies for client businesses. Planning and managing resources to produce client digital campaigns and specialist technical projects. Worked with the business to identify new technologies and create experiments and opportunities to explore these for future utilisation.HIGHLIGHTS- Regularly praised by internal stakeholders for providing support and initiative to execute requests across the business.- Winning internal reward for service delivery from geo dispersed team.- Delivering award winning campaigns for clients like Prime TV and Health Promotion Agency.- Supported the delivery of strategic campaigns across Vodafone, ANZ, Air NZ, Pak’n Save, Mitre 10 and other agency clients.

As Senior Interactive Producer I worked with creatives and client services to deliver digital solutions to our clients. These clients include: KiwiBank, CocaCola, NZ Pork, EECA, Consumer, Auckland City Council, KFC and more.

One of the trends currently being bandied about at the moment relates to business marketing strategies and hinges around "hearing the voice of the customer". This trend has largely come about as a result of the growing use of technology increasing the interaction between brand and consumer.This does not specifically apply to the transactional level as it may have done pre-technology where businesses were the key drivers in delivering what consumers “wanted”. Consumers are now far more likely to engage in a conversation with business whether deliberate or not through the use of social media mechanisms. What does this mean for business then, as the power shift balances out and consumers are more likely to vent and have the means to do so than ever before? And more importantly how can organisations encourage the conversation to further develop the brand, service and overall business excellence? The answers to these questions is similar to a conversation in the movie White Men Can’t Jump where we have an ability to listen to our customers but we don’t necessary hear our customers. Herein the difference lies and where real advantages can be gained by hearing the voice of the customer. It is our belief that the most effective and efficient way to do this is through the use of research, but not in just creating a vehicle to collect information. Rather to initiate dialogue with your customers that is two way and this involves careful questioning and creative analysis. That provides not only insight but the ability to assist in developing relevant strategies from the conversation. In this day and age communication has become more important than ever before and the need to interpret and hear is at the fore if organisations want to adapt and continue to engage with their customers. It is here that The Cognition Factory can assist you.