CitrusAd is the world-leading, white-label, self-serve, ecommerce advertising platform that enables retailers to monetise their digital shelf-space while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns right at the point of purchase. Since it was launched in 2017, CitrusAd powers the fastest-growing ecommerce ad network in the USA and has become the global, retail industry’s preferred sponsored product, banner ad platform, service and retail media sales organisation. Successful retailers, across all verticals from 25 different countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalised shopping experience and deliver greater ROI for suppliers.

Helping innovative companies get on the right track - including leading a naming and branding project for a consumer start-up and creating the marketing strategy for an established business that is focused on the digital space.

RedCat takes a human approach to shaping careers in digital. By having shared goals across clients, candidates and our team, we work in unison to meet the hiring needs of the digital sector.,

RAMP Global connects staffing agencies to employers hiring thousands of permanent and contract jobs internationally through an innovative SaaS platform. For employers, we simplify the connection and management of staffing agencies in any country across any specialism, providing extended reach across new and diverse talent pools. For agencies, we offer new opportunities and revenue growth with immediate access to specialist jobs, agency briefings on all roles, and easy, streamlined payment.

Funded by industry and government, Zenzic is a hub for the testing and development of self-driving vehicles, tasked with helping make the UK a world leader in the self-driving revolution.Member of the leadership team since shortly after launch, responsible for all marketing activityin both the UK and internationally, managing a team of three.Generated significant leads for Zenzic’s complex partner network through PR, digital andevents (creating Zenzic’s own events and working with third parties, both virtually andphysically)Rebranded the company (including renaming from Meridian Mobility) - identified the needto do so, sold proposal to complex network of stakeholders, appointed agency (MovingBrands), completed in four months to tight budget, received very positive feedback fromindustry and government, and web traffic increased 3X immediately.Oversaw a thorough pitch process to select a new PR agency. Appointed Nelson Bostock,which has secured significant trade and national press coverage (172 pieces in 2019) –including BBC tv and radio, Financial Times and the Daily TelegraphAppointed digital and branding agency, iFour, to develop new website and print collateral.With rich content the website is now a significant source for lead generation.Grew email marketing database 35X though events, social media and content marketing.Responsible for the delivery and launch of Zenzic’s 2030 Roadmap (zenzic.io/roadmap) –which is now a globally-used tool to set strategy by corporates, SMEs and governments.

Helping great digital businesses with their marketing and product strategies.

Triad, headquartered in the US, creates technology-enabled media businesses for the world’s leading retailers - including Walmart, eBay and Asda. The resultant media opportunities enable brands to engage their target audience when they are in a shopping mindset - through display advertising, branded content, video and social (sold both directly and programmatically). Initially responsible for all marketing in Europe (UK, Netherlands and Germany). Promoted to a global marketing role in 2017. Delivered impactful marketing activity on behalf of and in collaboration with Triad’s publisher partners including email marketing, conferences and direct mail – targeted at both brands and their agencies - to drive sales.Oversaw, and often created, high quality marketing collateral – including explainer videos, new business pitch decks and websites. Well received by sales teams and Triad partners.Introduced a strategic approach to product naming and identities – bringing more consistency and clarity to both. Led an internal project to name four new products in 2017.Led the company’s activity at Cannes where Triad held a well-attended panel session.Supported the CEO and EVP, International on panels and speaker slots – gathered insights and developed thought leadership ideas.Led Triad’s presence at DMEXCO in Cologne – including stand design and layout, messaging, PPTs, merchandise, creation of an overview video.Managed London-based PR agency, wrote thought leadership pieces for trade press, successfully launched a new product in the UK.Initiated a review of the company’s visual identity. A clean, modern look was created as part of the European role. This was later adopted by the whole company, with the approach currently rolling out.From the London office effectively manage a remote team of three in the US HQ and report into a US-based line manager who has regularly fed back how well the arrangement works.

See role above.

Weve, a JV between Vodafone, EE and O2, is a mobile marketing and transactions platform offering brands access to 23 million consumers via mobile messaging, display advertising, loyalty and payments. Key media agency partners include Mindshare, MediaCom, OPera, Zenith Optimedia, Aegis and Starcom Mediavest. Brands working with Weve comprise most major advertisers including Tesco, Unilever, Sky, Microsoft and American Express.Responsible for all marketing (both to media agencies and client direct) and market research activity.Key achievements include:Developed and implemented the marketing strategy in a new market to support strong ad sales revenue growth each quarter throughout 2013. Created a huge buzz around Weve by launching the company to the advertising community at Advertising Week Europe 2013. Significantly enhanced long term relationships and directly generated immediate revenue with a programme of media agency takeover events. Oversaw category-specific activity to educate the market about mobile marketing - client workshops (Sky, Unilever), roundtables and sponsorship (The Marketing Society).Developed launch strategy for mobile display advertising - including commissioning market and competitor research to inform product pricing and proposition.Responsible for the creation of the consumer brand identity for a major new mobile wallet app - Pouch. Led the branding and research agencies on naming, design development & consumer testing.Created the company's digital strategy - including redevelopment of the company website, using mobile as a b2b marketing tool for Weve itself and lead nurturing via email marketing.

Primarily, leading the marketing of our family business, Caboodle Style - a b2c personal shopping service promoted entirely through digital channels. Key responsibilities: developing the website, PPC (Google Adwords) campaigns, SEO, blog creation and writing, email marketing and implementation of a CRM system.Doubled the business' annual revenue directly through PPC, SEO and lead nurturing.

See Marketing Director role below.

Kizoom provides digital information services to the public via mobile, web, outdoor digital signage and touch screens.Led the development and implementation of the b2b and b2c marketing strategy to drive sales and enhance the Kizoom brand (completely overhauling the image to be perceived as a forward-looking, accessible tech company). Managed team of five sales & marketing people. Promoted to Managing Director with two key responsibilities; managing the day-to-day business and preparing the business for merger/acquisition. Key achievements include: Worked closely with merger partner to ensure a smooth due diligence process & led the business through its sale. 
Determined the database-driven relationship marketing strategy to build the sales pipeline. Digital marketing campaigns and Kizoom-hosted events supported by telesales directly generated £2m of annual pipeline.Introduced client forums to enable valuable information exchange amongst peers and influence product development strategy – directly generating sales opportunities. Significantly increased PR activity through releases, case studies, speaker platforms and analyst briefings to raise the profile and reputation of Kizoom amongst its target audiences.Led development of and launched very successful iPhone rail departures app, MyRail, in October 2008. Supported by Twitter activity it reached No. 2 in the App Store.Established the new indirect sales channel – built good relationships with new business partners and developed a strong sales pipeline (£1m+).

Responsible for retail & commercial marketing with a budget of £3.5m – covering both b2b and b2c activity. Managed a team of four marketers.Key achievements include:
Re-branded ONdigital to ITV Digital in the retail sector with the high profile ‘Monkey’ campaign - ensuring brand integrity in POS & consumer promotions.
Achieved 70% retail market share vs. Sky following re-branding (reversing it from 30:70)
Launched the Commercial business (b2b pay-TV) via major presence at key trade shows, trade press advertising, sponsorship & direct mail. Acquired 20% penetration of the live TV sport pub market within four months of launch.
Special project - signed up several internet portal partners including Yell.com for the ITV Digital web TV service.