Nickolas Cady Email & Phone Number

Hartland, WI, US

Milwaukee, Wisconsin

Led transition to a new Customer Experience Indicator (CXI) platform, increasing actionable insights, improving dealer engagement and reducing company costs by $600,000 annually. Designed new customer-led sales process leveraging CXI data to identify and implement best practices to exceed customer expectations and mitigate dissatisfiers, increasing dealer.

Developed MY2018 wholesale motorcycle event activation strategy, directing creative agencies to design plans that support brand experience and deliver product key messaging to our dealers in an experiential and impactful way. Created P&A marketing asset activation and project plan for MY2018 high impact products.

Milwaukee, Wisconsin

Developed customer-led retail best practices for the global dealer network. Partnered with internal departments to analyze consumer research, surveys and retail data to define and prioritize customer-led best practices at an executable level. Launched Customer Experience retail best practices to the dealer network during Annual Dealer Meeting with.

Developed the North America strategy to drive H-D’s Parts & Accessories business’ results. Facilitated and formalized product inputs from the regions, markets and customers resulting in customer-led, data driven P&A product offerings, assortments and product content. Improved the North America’s P&A Sales & Operational Financial forecast process by.

Influenced Retail Operations, Marketing and Sales Organizations to promote high impact accessories in marketing, digital and in dealership. Developed customization strategy ensuring H-D capitalized on emerging trends. Ensured product availability to markets by strategically coordinating pre-show orders with major international markets and internal supply.

IL, IN And WI

Implemented a long-term district strategy to increase individual dealer profitability by consolidating the market; was able to influence two financially stable dealers to close, while exceeding wholesale and retail revenue targets. Achieved a vehicle sales volume rank of #2 in the region and #6 in the nation by implementing best practices in sales process.

NY, NJ And PA

Led retail strategic market actions to increase retail sales and improve customer service among target dealers. Facilitated three facility expansions and one relocation. Developed a dealer top sellers report for Parts, Accessories, and MotorClothes to drive retail and wholesale results, which has now evolved into a common report for all District Managers..

Exceeded corporate wholesale sales objectives by conducting new product launch campaigns to drive product awareness and training dealers on the product features, advantages, and benefits. Increased wholesale sales for specific products within Parts, Accessories, and MotorClothes by creating and executing district sales contests designed to drive retail.

Analyzed Parts, Accessories, and MotorClothes retail data to assist with forecasting. Implemented a process to accurately track retail sales for Parts, Accessories, and MotorClothes. Identified retail polling data discrepancies, developed an improvement plan, and ensured proper resolution. Provided continuous checks and balances for ongoing data accuracy..

Over five years of frontline retail sales experience. Responsible for selling and merchandising lawn & garden equipment, sporting goods, and tools. Consistently the highest selling sales associate in the hard goods department. Trained new hires on product knowledge, sales process, and merchandising.

Responsible for selling business-to-business printer parts, signing new accounts, and providing volume quotes to key accounts. Highest volume selling sales support representative resulting in a promotion offer to key accounts manager. Signed ten major new accounts with annual volumes more than $100,000.

B.B.A., Business Management

M.B.A., Operation Supply Chain Management