Nickolas Cady Email & Phone Number

Hartland, Wi, Us

Milwaukee, Wisconsin

Led transition to a new Customer Experience Indicator (CXI) platform, increasing actionable insights, improving dealer engagement and reducing company costs by $600,000 annually. Designed new customer-led sales process leveraging CXI data to identify and implement best practices to exceed customer expectations and mitigate dissatisfiers, increasing dealer Net Promotor Score by 4.2 points. Designed and implemented a dealer sales training pilot, which included developing 80+ pieces of new… Show more Led transition to a new Customer Experience Indicator (CXI) platform, increasing actionable insights, improving dealer engagement and reducing company costs by $600,000 annually. Designed new customer-led sales process leveraging CXI data to identify and implement best practices to exceed customer expectations and mitigate dissatisfiers, increasing dealer Net Promotor Score by 4.2 points. Designed and implemented a dealer sales training pilot, which included developing 80+ pieces of new micro-learning content targeted towards sales managers and sales associates. Executed CXI Service Study to uncover specific pain points customers encounter during motorcycle service, resulting in service consultant training curriculum updates. Led the transition from a legacy learning management system to a modern learning platform, which expanded our ability to tailor the learning experience to 30K+ users in 11 languages. Developed a P/L model for HDU retail training department to break even for H-D via subscriptions among the global dealer network. Show less

Developed MY2018 wholesale motorcycle event activation strategy, directing creative agencies to design plans that support brand experience and deliver product key messaging to our dealers in an experiential and impactful way. Created P&A marketing asset activation and project plan for MY2018 high impact products.

Milwaukee, Wisconsin

Developed customer-led retail best practices for the global dealer network. Partnered with internal departments to analyze consumer research, surveys and retail data to define and prioritize customer-led best practices at an executable level. Launched Customer Experience retail best practices to the dealer network during Annual Dealer Meeting with training, seminars, exhibits and collateral. Designed a global field learning plan in support of the Global Field Transformation initiative. Managed… Show more Developed customer-led retail best practices for the global dealer network. Partnered with internal departments to analyze consumer research, surveys and retail data to define and prioritize customer-led best practices at an executable level. Launched Customer Experience retail best practices to the dealer network during Annual Dealer Meeting with training, seminars, exhibits and collateral. Designed a global field learning plan in support of the Global Field Transformation initiative. Managed the system and content of the H-D Customer Experience Operations Guide, an online reference tool that houses dealer best practices and operational processes. Developed and launched the Art & Science of Consultative Selling course to our global field force, designed to increase business acumen and drive behaviors that build trust with dealers in order to influence them in aligning to our strategy and growth plans. Show less

Developed the North America strategy to drive H-D’s Parts & Accessories business’ results. Facilitated and formalized product inputs from the regions, markets and customers resulting in customer-led, data driven P&A product offerings, assortments and product content. Improved the North America’s P&A Sales & Operational Financial forecast process by creating product and promotional plans with resulting revenue impact. Improved region’s forecasting, stocking and inventory process resulting in… Show more Developed the North America strategy to drive H-D’s Parts & Accessories business’ results. Facilitated and formalized product inputs from the regions, markets and customers resulting in customer-led, data driven P&A product offerings, assortments and product content. Improved the North America’s P&A Sales & Operational Financial forecast process by creating product and promotional plans with resulting revenue impact. Improved region’s forecasting, stocking and inventory process resulting in improved wholesale sales results and reduced complexity. The new product forecasting process alone delivered the improved product availability at time of launch with backorders as a percent of revenue reducing from over 10% historically to 4.4%. Increased adoption of the 22 Retail Product Lines in Dealer Management Systems and merchandising across the U.S. dealer networks from 20% to over 80%. Built key marketing strategies to deliver wholesale results in specific areas of the P&A business resulting in game changing deliverables such as Dealer P&A Demo Program, Model Specific Sell Sheets, Custom Coverage (warranty), Tire and Oil promotion, which led to overachieving wholesale and retail forecast by more than 20%. Coordinated and developed quarterly P&A Field lead activities to drive the business. Supported lead activities with reporting, training, and ongoing coaching. Show less

Influenced Retail Operations, Marketing and Sales Organizations to promote high impact accessories in marketing, digital and in dealership. Developed customization strategy ensuring H-D capitalized on emerging trends. Ensured product availability to markets by strategically coordinating pre-show orders with major international markets and internal supply management stakeholders. Operationalized new P&A strategy to Auto-Ship product to 100% of the North American dealer network by integrating… Show more Influenced Retail Operations, Marketing and Sales Organizations to promote high impact accessories in marketing, digital and in dealership. Developed customization strategy ensuring H-D capitalized on emerging trends. Ensured product availability to markets by strategically coordinating pre-show orders with major international markets and internal supply management stakeholders. Operationalized new P&A strategy to Auto-Ship product to 100% of the North American dealer network by integrating support from critical stakeholders to execute a seamless program, improving the P&A warranty from 90 days over the counter to 1-year, based on customer feedback, ultimately increasing customer satisfaction in Purchaser Study. Launched the International New Product Field Demo program. Facilitated product selection and coordination with product teams, Retail Operations, Supply Chain, and Sales and Service Organizations to ensure the field had the right product and information to effectively present new product to dealers and customers. Show less

Il, In And Wi

Implemented a long-term district strategy to increase individual dealer profitability by consolidating the market; was able to influence two financially stable dealers to close, while exceeding wholesale and retail revenue targets. Achieved a vehicle sales volume rank of #2 in the region and #6 in the nation by implementing best practices in sales process, product knowledge training, corporate promotion implementation, customer experience improvements, and group promotions execution. Delivered… Show more Implemented a long-term district strategy to increase individual dealer profitability by consolidating the market; was able to influence two financially stable dealers to close, while exceeding wholesale and retail revenue targets. Achieved a vehicle sales volume rank of #2 in the region and #6 in the nation by implementing best practices in sales process, product knowledge training, corporate promotion implementation, customer experience improvements, and group promotions execution. Delivered the second highest wholesale volume district for Parts and Accessories at $21 MM and the sixth highest wholesale volume district for MotorClothes at $5.8 MM by implementing best practices in customer path, menu selling, service add-on sales, product assortment strategy and a training curriculum. Developed dealer competitive conquest abilities with promotions and events, which resulted in increasing the District’s market share from 49.6% in 2008 to over 60% in 2010. Delivered a consultative sales approach to consistently perform in the top 15% in the country for the Dealer Service Index survey. Show less

Ny, Nj And Pa

Led retail strategic market actions to increase retail sales and improve customer service among target dealers. Facilitated three facility expansions and one relocation. Developed a dealer top sellers report for Parts, Accessories, and MotorClothes to drive retail and wholesale results, which has now evolved into a common report for all District Managers. Counseled dealers on the importance of key corporate program participation, resulting in 70% of dealers enrolling in the Collaboratory… Show more Led retail strategic market actions to increase retail sales and improve customer service among target dealers. Facilitated three facility expansions and one relocation. Developed a dealer top sellers report for Parts, Accessories, and MotorClothes to drive retail and wholesale results, which has now evolved into a common report for all District Managers. Counseled dealers on the importance of key corporate program participation, resulting in 70% of dealers enrolling in the Collaboratory Inventory Management program and the Mystery Shopper program. Show less

Exceeded corporate wholesale sales objectives by conducting new product launch campaigns to drive product awareness and training dealers on the product features, advantages, and benefits. Increased wholesale sales for specific products within Parts, Accessories, and MotorClothes by creating and executing district sales contests designed to drive retail growth.

Analyzed Parts, Accessories, and MotorClothes retail data to assist with forecasting. Implemented a process to accurately track retail sales for Parts, Accessories, and MotorClothes. Identified retail polling data discrepancies, developed an improvement plan, and ensured proper resolution. Provided continuous checks and balances for ongoing data accuracy. Created monthly retail reports for executive leadership.

Over five years of frontline retail sales experience. Responsible for selling and merchandising lawn & garden equipment, sporting goods, and tools. Consistently the highest selling sales associate in the hard goods department. Trained new hires on product knowledge, sales process, and merchandising.

Responsible for selling business-to-business printer parts, signing new accounts, and providing volume quotes to key accounts. Highest volume selling sales support representative resulting in a promotion offer to key accounts manager. Signed ten major new accounts with annual volumes more than $100,000.

B.B.A., Business Management

M.B.A., Operation Supply Chain Management