At UTA, I lead our Heartland division which is dedicated to representing creators in the Heartland space like comedians, podcasts, production companies, authors, musicians and other talent that demonstrate the distinct voices of – and for – this region.With a focus on faith-based talent as well as non-faith creators, storytellers, and IP within the region, we intend to include the America that falls beyond the Coasts’ aesthetics.

As a Digital Strategy Agent, I help current and potential clients across the agency find strategies to grow their audience and monetize it. My particular areas of focus are music (country & rock), news journalism, comedy touring, production, and books. My role in the Nashville office is to draw the dotted line between all the other departments of UTA, helping clients leverage our 360 approach and take full advantage of the resources of one of the world's largest entertainment companies.

As Director of Fan Engagement I worked directly for the artist managing his digital brand. Eric Church is a country music superstar with an arena touring business. While with Eric, I developed proprietary technologies and systems to mitigate scalping from ticket brokers and get tickets in the hands of real fans. Additionally, I helped launch other verticals of Eric's business such as Highway To Home with Rooms to Go and These Boots By Lucchese.

Brier & Moss was successfully acquired in the Spring of 2015.

Digital Strategy for small businesses.