Leading the development of an innovative product from concept to validation, involving:- Assessing Product Feasibility, ensuring the idea is viable through rigorous analysis.- Conducting thorough research to pinpoint potential market gaps and opportunities.- Projecting economic outcomes and sustainability to demonstrate financial viability.- Prioritising features based on user feedback and market demand.- Refining the product through iterative prototype development and testing.All these efforts are geared towards preparing a compelling pitch for venture capital, showcasing product readiness for market success.

As a strategic Product Manager, I defined product strategy through in-depth market, competitor, and customer research, while managing short and long-term product roadmaps. I fostered cross-functional relationships and identified opportunities for continuous progress and innovative feature implementation. I led initiatives to equip our front-line staff for customer enquiries related to MyAccount. Implemented a design system to standardise UI patterns and structured product management processes, demonstrating my commitment to innovation, efficiency, and organisation.

I led both SCRUM and KANBAN delivery teams, comprising developers, testers, and BAs. I collaborated extensively with internal teams to identify and enhance customer needs and digital experiences. I facilitated roadmap planning, agile upskilling, coaching, and various workshops to drive project success. I managed end-to-end product development, including the creation of epics, user stories, tasks, acceptance criteria, and the definition of done. Additionally, I coordinated inter-team dependencies and engaged with third-party vendors for new capabilities and innovations.

- Supported the Head of Transformation to develop a strategy for digital integration across enterprise platforms, to create an integrated customer-centric experience- Defined the vision for the Catholic Super website and subsidiary brands, created a roadmap, led delivery and implementation, and formed a backlog- Defined and managed the roadmap for multiple products, such as the online acquisition process, web services and digital annual statements portal- Mapped the onboarding process for new super members - Analysed and specified business processes and data flows to drive optimal outcomes in relation to customer engagement.

End-to-end product lifecycle management, strategy, execution, product design, GTM for the following products and platforms:- OpenCampus: Student management platform- SignOff: collaboration and approvals SAAS product- CI Register: Continuous Improvement compliance records management- LPLC renewals: Indemnity Insurance renewals for barristers and solicitors- Anno Books: Desing competition platform- YourChoice: Energy competitor- SquidCMS: Website CMS platform- MicroEvents: Event booking and registration platform- Styler: Learning platform for styling students- Halemercantile Co: eCommerce website- Artistlane: eCommerce website (designed by FourCreative)Also:- Led an integrated team of developers, designers and creatives- Digital strategy development, requirements gathering and creation of functional specifications - Preparation of production estimates, ensuring cost-effectiveness and profitability- UI, UX lead - Content mapping, information architecture and taxonomy development- Management of client expectations through proactive status reporting and scope management- Management of client and internal finance processes.Development of digital strategy and solutions for short and long-term projects. End-to-end delivery of iteratively developed digital projects, including web applications, websites, microsites, portals, web content management, web collaboration platforms and digital campaigns – ensuring successful execution to meet the demands and unique criteria of each challenge. Planning and management of business development, company operation, account management, resourcing, taxation, OH&S and budgeting requirements.

- Art direction of design and communication projects, from conception through to realisation- Ensured the timely development and execution of creative campaigns, and projects to meet client objectives and realise business-value - Produced creative projects covering branding, brand strategy, corporate collateral, wayfinding and websites- Managed budgets and relationships with external vendors and customers.