Nick Pagano Email & Phone Number

Pittsburgh, PA, US

Pittsburgh, Pennsylvania, United States

• Brand Identity Creation & Maintenance: Build and sustain impactful brand identities that resonate with target audiences.
• Concept Development: Develop fast-casual restaurant brand concepts from scratch, crafting unique and memorable brand experiences.
• Creative Design: Produce bold, professional graphic designs that enhance storytelling and visual appeal.
• Photography & Videography: Capture and create engaging visual content to support brand narratives.
• Storytelling: Use a mix of media to communicate brand stories in a compelling and cohesive way.

University Of Pittsburgh

• Creates marketing programs and promotions that build culture and enhance company positioning within the marketplace – resulting in a 20% revenue increase, and 5% increase in customer satisfaction year-over-year.
• Works strategically with external PR teams to showcase innovation and brand success stories within local and national media - over 40 published news stories in 2023.
• Acted as marketing and communication lead for a 28M construction project, effectively managing a $250,000 annual marketing budget to ensure return on investment and satisfaction of KPIs.
• Conducts market research on all projects to understand consumer behavior and make data-driven decisions.
• Developed a mobile rewards program that increased year-over-year sales by 25% across 30+ retail locations.
• Regularly balances multiple large-scale projects simultaneously without compromising quality of work.

University Of Pittsburgh

• Develops marketing plans designed to meet/exceed key performance indicators with a focus on events, limited time offerings, sustainability, and customer engagement.
• Executes marketing plans by scheduling/posting social media content, media buying for both print and targeted digital advertising.
• Generated a significant organic social media following by leveraging short-form video content creation and social media trends that speak to the company’s Gen Z audience.
• Creates professional and engaging content for a variety of dining locations while also ensuring their branding guidelines are followed.
• Graphic Design for on-site signage, and social media using Adobe CC Suite and Canva.

Pittsburgh, Pennsylvania, United States

• Photo and Video production primarily for hospitality-based clients in the Pittsburgh area

Pittsburgh, Pennsylvania, United States

• Managed brand social media accounts on Instagram, Facebook, and TikTok, seeing an average annual growth of 25% in followers across all accounts.
• Utilized a keen understanding of social media trends to effectively shape content that matches the brand voice and appeals to a larger audience.
• Media buying for marketing campaigns, both digital and traditional, tracking data, and reporting ROI.
• Improved the usability and accessibility of the brands’ existing websites utilizing principles of UX design.

Pittsburgh, Pennsylvania

• Closed over $150,000 in print and digital advertising sales in my first year.
• Prospected clients via cold calling, direct email, and email blast campaigns.
• Presented City Paper advertising products, both print and digital as a solution to the clients’ marketing needs.
• Closed advertising contracts, and serviced accounts, building long term relationships with clients.
• Counseled clients on advertising techniques that are most effective in today’s landscape.

Oakmont, Pennsylvania

Indiana, PA