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Nick Panella is a dynamic C-Suite executive and entrepreneur with a track record of building and scaling profitable ventures across diverse industries. Known for his strategic acumen and ability to drive growth and innovation from concept to market leadership, Nick has successfully engaged millions of consumers globally.Highlights• Scaled a premier commercial cleaning business to $5M+ in revenue with 86% YOY growth, expanding the team to over 100 full-time employees.• Built and launched a residential cleaning app, hiring and leading a full development team.• Launched and scaled a premier podcast division, negotiating $100M+ in deals, producing multiple #1 ranked podcasts, and amassing over 1B downloads.• Scaled revenues from $0 to $10M+ across various podcast shows.• Produced over 4,000 podcast episodes, earning numerous awards and nominations, including three Ambie nominations (equivalent to Oscars for podcast)• Served as Chief Strategy officer and raised $2.3M cash to fund creator platform and content development of a $5.3M ACV pipeline.• Developed and consulted on audio strategies for major brands like Spotify, Shonda Rhimes, Dan Patrick, Oprah Winfrey, Ellen DeGeneres, Bob Saget, and The Try Guys.Nick is also a classically trained pianist and a black belt in Hapkido (a martial arts discipline).
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Principal And CeoValobirdLos Angeles, Ca, Us -
Advisor To The President And Executive ChairmanSealx Sep 2024 - PresentWashington, United StatesAdvising on overall strategy, key hires, and continuing to scale revenue. -
Chief Executive OfficerSealx Jul 2023 - Aug 2024Washington, United StatesScaled a premier commercial cleaning business to $5M+ in revenue with 86% YOY growth, expanding the team to over 100 full-time employees.𝗢𝗽𝘀 • Re-built entire accounting system• Built out new HR protocols and system (including new employee handbook)• Restructured agreements (including but not limited to contractor agreements, NDAs, etc.) -
Co-Founder & AdvisorUppnå Jul 2023 - PresentWashington, United StatesFounded residential cleaning company -
Chief Executive OfficerUppna Aug 2023 - Aug 2024Washington, United StatesBuilt and launched a residential cleaning app, hiring and leading a full development team -
Advisor To Chief Executive OfficerWorkhouse Media Mar 2022 - PresentSeattle And Los AngelesAdvising Workhouse’s podcast and broadcast radio team on multi-million dollar projects. -
Chief Strategy OfficerWorkhouse Media Mar 2022 - Jul 2023Los Angeles Metropolitan AreaDeployed as Chief Strategy Officer at Workhouse Media portfolio company Agua Media𝗙𝗶𝗻𝗮𝗻𝗰𝗲 & 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻• Raised $2.3M cash in 2022 to fund creator platform and content development of a $5.3M ACV pipeline• Full scope of implementation of financial protocols: accounting SOPs, and connected planning processes to support financial budgeting, cash flow guidance, accurate P&L projections, and pre-money valuation• Led a dynamic team of innovative producers… Show more Deployed as Chief Strategy Officer at Workhouse Media portfolio company Agua Media𝗙𝗶𝗻𝗮𝗻𝗰𝗲 & 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻• Raised $2.3M cash in 2022 to fund creator platform and content development of a $5.3M ACV pipeline• Full scope of implementation of financial protocols: accounting SOPs, and connected planning processes to support financial budgeting, cash flow guidance, accurate P&L projections, and pre-money valuation• Led a dynamic team of innovative producers, top-tier content creators, and savvy corporate employees to successfully launch seven cohort-focused and curated podcasts in 2022𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘀 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻𝘀• Developed a content acquisition strategy that balances lucrative compensation for creators with thorough and vetted due diligence to ensure quality and drive downloads• Designed and implemented a streamlined operational infrastructure to achieve a 5-hour cycle time from pre-production to distribution while maintaining strict quality control checkpoints𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Developed and launched go-to-market initiatives for green talents, focusing on their digital reach, guesting potential, and existing brand, resulting in $250K of cost savings and over 1M downloads over a 6-month period• Successfully deployed podcast advertising dollars and utilized a marketing campaign tracker, resulting in a Cost per download of ~$4, a 60% improvement over the industry standard Show less -
Vp Of Digital And Analytics (Head Of Podcasts)Workhouse Media Jan 2017 - Feb 2022Seattle, Los Angeles, New YorkBuilt and launched the podcast division and scaled it to over 1B downloads and over $100M in deals• Instrumental in the launch and development of iconic audio brands including Shondaland Audio for Shonda Rhimes, The TryPod by The Try Guys, and Dan Patrick• Consulted on audio strategies for major brands like Spotify, AT&T, and Oprah's OWN -
Director Of AnalyticsWorkhouse Media Jan 2016 - Dec 2016Seattle, Los Angeles, New YorkResearched, developed, and approved business plan which ultimately became a highly successful podcast representation business -
Media AnalystWorkhouse Media May 2015 - Dec 2015Seattle, Los Angeles, New YorkAnalyzed and optimized top terrestrial radio (AM/FM) talent's social media presence, which generated millions of dollars in revenue -
Head Of Audio & PodcastsIndependent Artist Group Feb 2023 - Jul 2023Los Angeles Metropolitan AreaIn a span of only six months my signed shows were generating $2.5M+ in revenue per year, improving some shows' deals by as much as 600%Developed audio strategies for 50 Cent, Margaret Atwood (creator of The Handmaid's Tale), and Chris Gethard (Beautiful Stories From Anonymous People), and Mary J. BligeSigned academy award winner Marcia Gay Harden, The Try Guys, Some More News, BIG IP Media (The John Campea Show, Bravo Bros, etc.) -
Production AssistantCustom Productions, Inc. Jun 2014 - Apr 2015Greater Los Angeles AreaI assisted with all three stages of production: pre-production, production, and post-production.During production I assisted with setting up sets (basic grip and electric), overseeing/acquiring props, overseeing AMEX reports, overseeing catering/meals, acquiring local crew for cities all over the United States and Europe (production assistants, gaffers, grips, etc.).During post I assisted with creating network deliverables (lower thirds, program summary sheets, final edit… Show more I assisted with all three stages of production: pre-production, production, and post-production.During production I assisted with setting up sets (basic grip and electric), overseeing/acquiring props, overseeing AMEX reports, overseeing catering/meals, acquiring local crew for cities all over the United States and Europe (production assistants, gaffers, grips, etc.).During post I assisted with creating network deliverables (lower thirds, program summary sheets, final edit reports, etc.), creating/overseeing/generating databases for releases (including appearance, materials, and location releases).𝐒𝐡𝐨𝐰𝐬 • Brew Dogs (Esquire Network): pre-production through post-production, season 3, post-production, season 2• Dogs of War(A&E Network): post-production, season 1 • Sizzles: Prison Redemption, 91st Bombers Sizzle, Stat Attack, etc. Show less
Nick Panella Skills
Frequently Asked Questions about Nick Panella
What company does Nick Panella work for?
Nick Panella works for Valobird
What is Nick Panella's role at the current company?
Nick Panella's current role is Principal and CEO.
What is Nick Panella's email address?
Nick Panella's email address is np****@****ncy.com
What are some of Nick Panella's interests?
Nick Panella has interest in Podcasting, Social Media Conferences, Mma And Brazilian Jiu Jitsu, Playing Classical Piano, Architecture, Studying Spanish.
What skills is Nick Panella known for?
Nick Panella has skills like Digital Media, Social Media, Microsoft Excel, Radio Broadcasting, Television, Entertainment, Social Media Marketing, Data Analysis, New Media, Social Media Measurement, Native Advertising, Brand Development.
Who are Nick Panella's colleagues?
Nick Panella's colleagues are Benjamin Rocha, Gurpreet Singh, Travis Messer, Harinderjit Kaur.
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Nick Panella
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Nick Panella
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