Nick Pappas Email and Phone Number
A passionate and committed eCommerce strategic transformation development and digital merchandising/marketing leader with 23+ years within multi-channel, omni-channel eCommerce retail strategy and transformation model development, and integrated digital marketing focused on demand generation, customer engagement and loyalty strategy development. Measured success in complex digital platform eco-systems business case development and channel leadership that supports long range planning focused on delivering sales and profit growth, new customer acquisition, merchandising effectiveness and optimization, digital brand and user experience, increased customer engagement, retention, satisfaction and purchase frequency.A servant leadership approach to build teams that want to win at all costs and execute using a performance based planning process, and a cross-functional collaboration team style, to achieve a successful outcome at the individual and team level. Nick's personal success and satisfaction comes from the willingness to take on highly challenging roles and initiatives that require leadership, strategic agility and execution excellence.AREAS OF EXPERTISE:-Ecommerce Channel Strategy -Omni & Multi Channel Strategy -Enterprise Digital Strategy/Innovation -Business/Partnership Development -Data Driven Forecasting & Planning -Digital Acquisition Marketing-Integrated Advertising Strategy -Digital Brand Strategy-Social & Mobile Marketing Strategy -Direct Response Marketing-Enterprise Project Management-Ecommerce Merchandise Management-Web/Mobile Platform Development -Personalization & Segmentation-Loyalty & Retention Programs-User Experience Optimization-Collaboration & Org. Change AgentPERSONALITY TRAITS: -Strategic Thinker / Problem Solver-Data Driven / Informed Opinions-Customer Centric-Practical / Pragmatic-Curious / Continual learning-Story Teller-High Adaptability -Servant Leadership & Mentor-Goal Driven / Competitive
T-Mobile
View- Website:
- tmobile.com
- Employees:
- 90699
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Senior Director Digital Business Management Consumer And BusinessT-MobileWashington, Dc, Us
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Senior Director Digital Business Management Consumer & BusinessT-Mobile Jul 2021 - PresentBellevue, Wa, Us
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Director Digital Lead - T-Mobile For Business & Emerging ProductsT-Mobile Jun 2018 - PresentBellevue, Wa, UsDigital transformation business leader of the end to end value management (i.e. Gross Adds, upgrades, line additions, accessories) of prospect and base customers on digital channels; T-Mobile, T-Mobile For Business, Emerging Products, Sprint.com, focusing on 4 main tracks: Strategy, Commerce Operations, Digital Product Management and Business Improvements• Strategy Track: Owner of the vision of frictionless customer sales journey evolution in an omni-channel environment o Leading market evolution, analytics driven insight and evolving technology landscape, develop and continuously evolve digital channel strategy partnering with key stakeholders.• Commerce Operations Track: leading all digital sales operations in coordination with o Acquisition and Base Marketing throughout offer development phase o Product, User Experience & Design, Personalization and IT teams throughout offer implementation/execution on digital channels o CRM/Business Intelligence/Analytics teams to lead monitoring offer, channel, segment performance and deliver insight to identify improvement opportunities o Member of digital leadership team driving performance on a continuous basis and determining actions that will feed into both operations and improvements tracks• Business Improvement Track: o Responsible for assessment and analysis of behavior patterns using site metric tools to optimize targeting, user experience and ultimately the business results throughout sales customer journey on digital channels o Analysis of market competitive intelligence and technology landscape to identify and implement programs internally or with partners o Leading business requirements interfacing, Product Management and Development Teams. Project management from initiation to delivery partnering cross functionally and leading coordination throughout implementation and operationalization.
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Director Ecommerce Totalwine.ComTotal Wine & More Aug 2014 - Jun 2018Bethesda, Md, UsBusiness leader/owner of SAP/Hybris ecommerce platform development transformation project which was delivered on time and within budget. Business leader of the overall program scope and requirements for the desktop, tablet and mobile site launch. Business-P&L leader for all digital product development and roadmap strategy, ecommerce site operations, web content production, customer user experience and interaction design, sales and conversion strategy for this privately held, $2.0 Billion retailer, growing at over 25% per year. Initiatives Introduced digital product management discipline to organization and developed 5-year roadmap for omni-channel innovation Adapted NPS/Net Promoter Scoring measurement to drive high value enhancements and fix’s decision making Introduced User Experience customer driven design thinking practice and A/B testing and analytics discipline Leader of over 15 critical post launch improvement releases, improving NPS scoring by 58% Launched first personalized product recommendations functionality, improving average order dollars by over 20% in 3 months Growing revenue year over year at +53% in the first 12 months Growing orders year over year at +63% in the first 12 months Gross Margin dollars growth year over year at +14% in the first 12 months Conversion rate improvement of +32 basis points in the first 12 months Accountable for 7 direct reports with a total team size of 31 associates, with full P&L responsibility -
Director Ecommerce Internet SalesVerizon Wireless May 2013 - May 2014Basking Ridge, Nj, UsEcommerce GMM sales management, new initiatives development lead, and digital merchandising category leader for this $4 billion consumer direct channel of this $80 billion wireless and Omni-channel retail leader. Leader for digital merchandising experience, product and video content strategy, and sales for the consumer categories of mobile phones, tablets, mobile broadband, accessories, smart connected devices, and prepaid phones Site wide accountability for key functions and features delivery; SEO optimization, on site search, customer ratings & reviews user generated content, personalization strategy, conversion optimization and testing, expanded assortment & drop shipper strategy, go-to-market product merchandising, online chat sales and chat agent centers Performance YOY highlights: Increased visitor traffic by 12% and order conversion rate by 2%. Grew AOV by 22% via bundle merchandising strategies and cross-selling techniques. Achieved over 700k new lines/accounts. Increased chat new lines sales by 4%, via process improvements and agent incentives, increased customer chat satisfaction by 4 basis points via increased training and coaching. Launched first two Verizon Wireless Oracle ATG and Endeca category store fronts for Accessories and pre-paid phones. Grew accessories attach rate by 44% and accessories AOV by 21%. Optimized product detail page design and category page designs that increased conversions by 8%. Developed new site Home Page merchandising process based on data and metrics Groomed a team of 11 insights analytics staff focused on A/B testing and optimization, supporting the division Accountable for 5 direct reports with a total team size of 56 associates, with P&L responsibility -
Sr. Director Ecommerce Sales & Digital MarketingSchwans Home Service / Schwans.Com Mar 2010 - Apr 2013Marshall, Minnesota, UsFocused on ecommerce sales and digital marketing efforts of this $1.5 billion, direct to consumer multi-channel CPG fresh frozen food manufacture. Responsible for all digital/website experience development and merchant management, ecommerce multi-channel strategy, leads development and digital marketing efforts in support of global brand development and ecommerce channel sales. -
Evp Strategic CommunicationsAxon Apr 2008 - Mar 2010Scottsdale, Az, UsEVP Strategic Communications over: Marketing and Advertising Services, PR, Communications and Goverment Relations, Trainning and Education -
Avp Ecommerce & Multi-Channel Retail StrategyLuxottica Retail North America Jan 2007 - Mar 2008Milan, Italy, ItAVP ECOMMERCE & MULTI-CHANNEL RETAIL STRATEGY Responsible for the strategy and development of an integrated multi-channel retail ecommerce model for the contact lens category across Luxottica Retail brands: Lens Crafters, Pearle Vision, Target and Sears Optical Implemented SEO/SEM, online programs and CRM e-mail marketing to installed base and new customers resulting in 10% higher online basket sales and 25% increase in online leads for eye examines at retail storesCreated redesign and refresh plan for contact lens site and implemented manufacture rebate program which resulted in 4% increase in conversion Created social media, customer engagement strategy for product categoryMARKETING STRATEGY CONSULTING 2006 to 2007 -
Vice President Strategic MarketingCircuit City 2005 - 2006UsLeader of the strategic marketing/branding group, media strategy/buying unit, creative services and customer insights teamAccountability for the management and execution of a $400 million annual advertising/marketing budget, the strategic rebranding efforts for Circuit City brand and the development of FireDog services sub-brand Developed strategic marketing alliance relationships with vendors. increased MDF/Co-op levels by $10 millionImplemented business case development discipline that resulted in improved cost forecasting and eliminated redundant expenses, saving $300,000 annually Delivered customer segmentation study and directed its successful utilization for marketing and merchandising strategy and planning Directed the ideation of solutions focused creative execution. achieved highest consumer response ratings in brand track studies -
Vice President Ecommerce & Direct Business GroupGateway 2004 - 2005Irvine, Ca, UsGM DIRECT BUSINESS UNIT Leader of business unit strategy and plan for direct business unit, ecommerce and inbound phone channels Built and executed successful annual revenue plan of $560 millionDeveloped and accountable for key strategic alliance relationships that yielded a 15% increase in co-op/MDF Established performance focused marketing plan that yielded an average 7-1 dollar return and as high as 60-1 dollar return. Focused on search engine marketing and cost per sale effectiveness Optimized call center sales process and established new commission structure resulting in 4.5% improvement in close ratio Increased basket attach by $20 per unit on average, which drove an incremental $5.5 million in margin dollarsRaised web conversion rate by 20 basis points. Focused on optimizing shopping process and aggressive up selling and cross selling marketing promotion -
Director/Gm E-CommerceBest Buy 1999 - 2004Richfield, Minnesota, UsGM Computers, Digital Imaging, Peripherals and PC Software categories. Business leader for strategic development and end to end delivery of multichannel retailing/e-commerce platform. -
Senior Media & Digital Marketing ManagerGateway Jan 1996 - Jan 1999Irvine, Ca, UsDesigned and directed strategy and planning of a $350 million direct marketing budget. Delivered $9 to $15 Cost Per Sale performance levels consistently Marketing lead for build and launch of first ecommerce channel and achieved 8% of total company sales online in first 18 months. Lead partnerships with key Internet properties; ZD Net, C|Net, Yahoo.com, and AOL Pioneered successful ROI/CPS on-line advertising strategy for consumer and business segments averaging $7 to $10 dollars per sale Negotiated campaigns that saved the company $25 million and improved ROI by 28%
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Advertising/Broadcast SalesAdvertising/Marketing/Sales May 1990 - Oct 1996Advertising Agency Media and Account Management
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Media Planner Buyer / Iowa LotteryThomas Porter & Associates 1992 - 1995
Nick Pappas Education Details
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Wayne State CollegeBusiness Administration; Marketing/Advertising And Business Management
Frequently Asked Questions about Nick Pappas
What company does Nick Pappas work for?
Nick Pappas works for T-Mobile
What is Nick Pappas's role at the current company?
Nick Pappas's current role is Senior Director Digital Business Management Consumer and Business.
What schools did Nick Pappas attend?
Nick Pappas attended Wayne State College.
Who are Nick Pappas's colleagues?
Nick Pappas's colleagues are Yahir Emilio Gomez Valladares, Alexis Pfannenstiel, Willy Agung, Jonathan Valdivia, Charles Lenser, Link Sandick, Andrea Pavelková.
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