Experienced Commercial, Marketing, Operational and Sales Leader with an extensive track record of brand building and delivering business results at revenue / EBITDA level to create shareholder value. Experience spans the No 1 Franchise business in the UK, Home Instead, alongside several global branded FMCG organisations such as Kellogg's, Nestle and Warburtons and the world largest independent Innovation agency and also across B2B and third sector channels. Career has covered a range from large Globally Branded PLC's, private companies and AIM listed SME's operating across broad business sectors. A passionate, creative, results-driven leader and strategic commercial executive with a talent for developing customer insights and delivering business opportunities. Extensive experience of developing sales and marketing programmes to deliver commercial performance. Classic strategic commercial training profile with a career that has developed extensive innovation, marketing & communication skills which are complemented with broad sales management experience and full cross functional business capability. Specialities: - Strategic planning & execution; - Revenue and EBITDA growth; - Team building, Leadership & motivation; - Innovation and NPD, - Organisational restructuring; - Sales and marketing; - Brand management; - Market research; - Category management- Product development; - Consumer-led marketing; - Commercialistation strategies and excution; - Full marketing mix