When we started Object Matrix in 2003, there were doubts about a UK software firm's ability to make it big. Some said we'd fail, that success was improbable. However, instead of being deterred, their words fueled our determination.Over the next two decades, we worked hard to prove the skeptics wrong. With limited resources, we built a trusted brand in the Media & Entertainment technology market through perseverance and innovation. We pioneered groundbreaking concepts, forged strategic partnerships, and assembled a talented team.Our disruptive technologies opened doors to major brands like the BBC, NBA, the WRU, the Miami Heat, France Televisions, Orange, TV Globo, Warner Bros Discovery, BT, and ITN. We achieved global sales by delivering solutions that contributed to the transformation of the entertainment industry's tech landscape.In January 2023, our journey culminated in a successful acquisition, a testament to the sustainable and organic growth we achieved as an international business.Ours is a story of vision, perseverance, and a refusal to accept limitations. We turned doubters into believers and paved the way for software excellence through our stubbornness to be successful.On a personal level, I am a technology enthusiast that advocates a purpose and personality-driven approach to building a successful Go To Market strategy and I am a passionate believer that people, community and partners are key to any successful business.The R&D experience gained at AT&T Bell Labs, EMC and Object Matrix has helped me to formulate more holistic GTM strategies that ensure dev, ops, sales and marketing teams are all aligned to ensure customer success.