Director Of Communications And Earned Income
Chicago
• Presided over the greatest period of programmatic expansion and financial success. • Increased the festival from a $19 million company to a $40 million-plus annual operation.• Oversaw all “earned revenue” streams, including concert promotion/ticket sales, dining services, and gift shop. • Increased revenue by adding lawn chair rental and pavilion-cup sales businesses, two six-figure revenue streams. • Worked closely with members of the board serving on the Women’s Board, Associates board on matters of community partnerships, education, and audience development. • Performed as founding member of our Diversity, Equity and Inclusion committee. • Served as a core member of the operations force tasked to reinvent Ravinia for a safe reopening.• Brought public relations, customer relations, marketing, development pitches, invitations, and other graphic design projects in-house. • Developed a multiple award-winning, 15-member content-creation team that focused on Ravinia as a philanthropic cultural destination instead of focusing on the salability of guest-artist names. • Reimagined Ravinia’s program book as a newsstand-quality Ravinia Magazine that featured Pulitzer Prize-winning writers on music trends and specific Ravinia stories. 300,000 circulation.• Developed a multi-media approach to stay connected to audiences and artists during the pandemic, that included concerts “From the Archives” of Ravinia’s Steans Music Institute, a series of no-audience concerts created specifically for broadcast on WFMT, and the acclaimed RaviniaTV series.• Planned and executed “surprise and delight” activities and other “value added” customer experiences. and frequently moderated, pre- and post-concert discussions. • Wrote and produced several award-winning radio and television commercials, earning several national awards and six Midwest Emmy nominations. • Promoted the faculty and newly minted professional musicians immersed in Ravinia’s Steans Music Institute,