* Franchise Development & Strategic PlanningSpearheaded franchise plans for Paramount priorities, including Avatar: The Last Airbender, Teenage Mutant Ninja Turtles, and SpongeBob Squarepants, spanning 2-3 yearsLaunched 10 revenue-driving YouTube channels across general audience, big kid, and preschool verticals, contributing to a 17% YoY increase in global consumption from 2022 (Over 156 Billion Watch Time Minutes)* Brand Collaboration & Audience DevelopmentCollaborated with industry leaders in the toy space including Mattel and Playmates to rejuvenate legacy franchises such as Teenage Mutant Ninja Turtles and Monster High. Developed compelling editorial video content tailored to acquire cross-generational audiences, and foster dedicated fandomsDeveloped channel strategy, programming, and the release cadence for Paramount Pictures’ home entertainment YouTube channel, driving audiences to the vast library including franchises like Mission Impossible and Scream, and establishing new brand verticals for the studio on YouTube including horror* Marketing Campaign ManagementLed YouTube approach for the Super Bowl LVIII Nickelodeon simulcast with CBS, collaborating with the National Football League (NFL) on consistent in-season programming and tune-in promotion leading up to the big game.Guided the YouTube team in crafting and executing campaign strategies for major properties and tentpole events, including the Kids' Choice Awards, SpongeBob Squarepants 25th Anniversary, Good Burger 2, and the Avatar Podcast* Cross-Team Collaboration & IntegrationCollaborated with animation teams on YouTube platform strategies to launch priority titles and develop early audiences, lending to title renewalsFacilitated the transition to the new Nick brand, collaborating with the studio group’s Design Director to integrate the brand seamlessly into YouTube materials while prioritizing established best practices

Leading a high-functioning team of audience development managers across brands under the Paramount and Nickelodeon umbrella. Building long-term strategies to support owned legacy franchises on YouTube and emerging platforms such as Teenage Mutant Ninja Turtles and SpongeBob Squarepants. Developing relationships with external partners like Mattel and Hasbro, to create original content and creative approaches that support key franchises like Monster High, Transformers, and Sonic the HedgehogPromoting and amplifying messaging around Nickelodeon and Paramount Plus original programming, distinguishing strategies that reach kids from general audiences on digital platforms

Owning and leading strategic initiatives across the 13+ channels in the Nickelodeon portfolio on YouTube, overseeing macro executions on the channel level, and aligning with larger marketing objectives across other lines of business under the Kids & Family division at ViacomCBS

Principal audience development and content strategist on the Nickelodeon YouTube team, working with analysts to build insights and creative briefs for digital video strategies. Collaborating with creative teams to construct, pitch, and execute multi-phased strategies for tent-pole network initiatives including award shows, programming premieres, streaming platform launches, and talent development pipelines.Responsible for building out content insights and helping to develop the structure for two Nick News specials: Kids, Race, and Unity Hosted by Alicia Keys, and Kids Pick the President Hosted by Keke Palmer; both of which aired on linear television, and was distributed across digital platforms, resulting in over 1MM views and 4,560 minutes of Watch time on YouTube.Lead initiative to increase the ingestion of content into the YouTube Kids app after identifying Nickelodeon's audience’s increased use of the platform, effectively increasing views of Nickelodeon content in the YouTube Kids app by more than 30%.

Peer Group: Television Executives

Strategist in the development and deployment of influencer marketing and content strategy creation, leading the forefront in influencer/brand integrations via digital and video. Roll out objectives for campaigns considering traffic, brand awareness and online reputation. Source and secure partnerships with influencers, working collaboratively to define the right approach and negotiate fair rates for content. Pitch brand integrations to reputable organizations including Warner Bros. Logitech, Activision, and VRV. Oversee YouTube Channel relations and manage backend analytics to interpret video performance analysis and craft audience development strategies.Selected to establish the influencer marketing division and generated over 200 million minutes of sponsored content and $30K in revenue within first six months of division launch.Cultivated relationships with 10+ brand and 20+ brand storytellers that grew influencer marketing foothold – extended opportunities to network members and produced $25K in profits – within six months.Successfully represented 30+ YouTube channels concurrently; added 15 channels and produced 10+ million monthly views to the existing 3 billion in the MCN.

Owned the project management and production processes for digital video shoots, overseeing all aspects from video editing to billing. Contributed creative concepts and ideated with creative teams on video content creation. Acted as Production Manager during shoots. Completed 40+ projects and 10 large-scale shoots.Instrumental in the production of video content for Tony-Award winning shows including Dear Evan Hansen and Miss Saigon.Attended Tony Awards and crafted creative content on the red-carpet featuring A-List Broadway and Hollywood talent – increased engagement and refined brand identity.

Headed creative team in the development, deployment, and A/B testing of email marketing campaigns, introducing and utilizing Movable Ink to create awareness and generate sales. Coordinated deployment with vendors. Introduced quality assurance process for email and coordinated QA sign off between creative team, client, and vendors.Managed creative team’s schedules and priorities, overall production budget, and email asset trafficking.

Presented brand strategies for the Tony Award winning musical, Dear Evan Hansen that have been incorporated into its official digital campaign.Conducted client research in order to achieve strategic goals.Reported and reviewed analytical data.Assisted the Creative Strategy team in the ideating process.