Founder And Partner
CurrentFifty Not Out can help you get your share of Australia’s fastest growing marketThere are almost eight million people in Australia aged over 50. Contrary to popular misconceptions, they are active consumers. Brand savvy. Tech smart. Socially engaged. They are not prepared to be marginalised by society as ‘seniors’ and many do not plan to ‘retire’ in the way their parents may have done. It’s the stereotype that’s old, not the market.50+ Australians command more than 60% of the nation’s wealth and spend over half a billion dollars every day. There are huge opportunities for brands that can learn to engage them. Fifty Not Out can help you Know More, Reach More and Sell More to these experienced consumers.