Stohlquist Sales Director
CurrentAs the Sales Director at Stohlquist, I spearheaded brand integration and revitalization post-acquisition by SPORT DIMENSION, focusing on hiring a sales force, establishing brand awareness, driving brand strategies aligned with broader company objectives.• I have worked closely with cross-functional teams to develop and execute strategies that support the sales team, enhance brand visibility, engagement, and market share. • Informed overhaul of the direct-to-consumer (DTC) website, enhancing user experience and sales performance.• Oversaw the Amazon digital marketing team to optimize online presence and drive revenue.• Recruited, onboarded and managed a nine-person team to focus on specialty and key accounts across the lower 48 states.• Directed distributor relationships and business operations for the Canadian market, expanding brand reach and market penetration.• Created sales strategy to drive at once sales focused on recapturing market share at Specialty and Key Accounts after The Aqualung Group closed operations in North America.• Manage all aspects of expo agreements, including asset delivery, setup, account appointments, and teardown.