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Nicholas Rufa is listed as 20+ Years in Digital Product Development in Life Sciences, Publishing, and Philanthropy at CME United, based in Yorktown Heights, New York, United States. AeroLeads shows phone signal with area code 646 and a matched LinkedIn profile for Nicholas Rufa.
Nicholas Rufa previously worked as Digital Consultant at Cme United and Director, Commercial Content Product Management at Iqvia. Nicholas Rufa holds Bs, Business from Siena College.
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As the Director of Commercial Content Product Management at IQVIA, I lead the strategy and execution of innovative digital solutions for the life sciences industry. I have over 20 years of experience in product development for publishing and healthcare, focused on content management systems.I have worked with leading healthcare companies such as Melinta Therapeutics where I oversaw the digital systems for Medical Affairs/Medical Information, and Everyday Health/MedPage Today where I designed and built the structure for the website and CMS, and assembled technology, UX/UI, and digital marketing teams.I have a strong background in business, with a BS degree from Siena College. I am passionate about creating and optimizing digital content that informs, educates, and inspires healthcare professionals and patients. I am committed to leveraging my skills and expertise to support IQVIA's mission of advancing human health and driving healthcare outcomes. I value collaboration, innovation, and excellence, and I seek to bring diverse perspectives and experiences to the team.
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Developed an advanced online learning portal for physicians, that integrated multi-hour video content from hospital and universities such as UPenn, Columbia, NYU, and the Mayo Clinic.Transitioned clients from local data centers to the AWS cloud, greatly reducing complexity and costs, and maintenance.Built and managed the hosted, long-form online CME courses for MedPageToday. Implemented SSL, SSO, and integrated APIs.
Durham, North Carolina, Us
Directed the creation and launch of our next-gen multi-tenant SaaS, modular content authoring tool for email, websites, PDFs, and PowerPoint, that reduces the cost and error rate, and saves valuable time in the MLR approval process.Collaborated on AI/ML solutions with IQVIA’s NBA (Next Best Action) AI Team, routing usage pattern data to the content creators to boost future campaigns.Developed functional prototypes using agile methodologies that enabled the team to build out the enterprise app 50% faster than traditional new product launches.
Parsippany, New Jersey, Us
Built, measured, and optimized the corporate website, all brand sites, and the team portals to optimize performance as well as enhance user experience (UX/UI) and boost engagement.Implemented a cloud-based CMS that pushed simultaneously to multiple websites, saved time by cutting redundant steps, and streamlined workflow approval process. It also managed the removal of content, auto-expiring outdated information.Implemented and managed the Anju IRMS Medical Information platform for our Medical Affairs team.Rapidly created and launched a pandemic related tracking tool that allowed MSLs to update a variety of hospital statuses, providing leadership access to vital, actionable data.Created financial reporting dashboards for the commercial team, aggregating data from a variety of sources, into a single repository that was shared across the company.
Us
Built, owned, and maintained the technology platform for MedPageToday.com the leading physician news and CME education website, built on Linux, Apache, PostgreSQL, and Coldfusion.Assembled and managed the technology and marketing teams for the website, which integrated cutting-edge services such as mSpoke the early AI/ML tool, acquired by LinkedIn, for optimizing content, increasing conversions by 25%.Mentor to my direct reports, who many today, are executives leading their own teams.Part of the executive team that worked with the M&A group to sell the company to Everyday Health.Began the integration and migration of MedPageToday to Everyday Health technology stack.
Led technology operations and was instrumental in driving the organization's digital transition, exemplifying leadership in a complex technology environment.
New York, New York, Us
Provided critical desktop and server support and developed an extensive Intranet site, improving internal communication and collaboration
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Nicholas Rufa works for CME United.
Nicholas Rufa is listed as 20+ Years in Digital Product Development in Life Sciences, Publishing, and Philanthropy at CME United.
AeroLeads has found 2 phone signal(s) with area code 646 for Nicholas Rufa at CME United.
Nicholas Rufa is based in Yorktown Heights, New York, United States while working with CME United.
Nicholas Rufa has worked for Cme United, Iqvia, Melinta Therapeutics, Medpage Today, and Projects In Knowledge, Inc..
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Nicholas Rufa holds Bs, Business from Siena College.
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