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Managed all consumer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support for the company flagship product. Designed and maintained the company's European website. Implemented a series of integrated marketing programs, utilizing targeted list development, email campaigns, and direct mail. Produced and helped execute comprehensive product training sessions for the team of over 40 sales professionals.

Managed and executed all short- and long-term marketing strategies and branding activities driving corporate exposure and boosting sales 40% over 16 months. Refined product positioning, corporate messaging and sales presentations that aligned with the brand image. Oversaw and directed new channel development, competitor analysis, retention monitoring, and in-depth customer and market segmentation while analyzing metrics and measuring ROI. Sourced new market opportunities, analyzed market trends, initiated SEO procedure and built branding strategies that drove new business development and increased online traffic by 70%.• Designed a new corporate logo and website, creating a streamlined visual identity that engaged with customers and business partners. • Created branding standards and positioning messages for the company.• Built demand generation capacity, including setup of CRM marketing automation, increasing brand awareness by over 100%. • Defined market segments and produced the web, email, and direct mail campaigns. Designed and created the video, print, and social media campaigns that engaged customers and increased sales. • Represented the company at multiple meetings, tradeshows and conferences, equipping management and sales team with extraordinary backup.• Developed innovating branding and messaging materials for the flagship product, earning a strong market position, which directly resulted in the multi-million dollar company sale to the competitor.

Founded a media company that was focused on publishing regional newspapers on a diverse range of topics. Established and maintained a multimedia/video recording studio to further support the corporate mission.• Increased circulation of the leading Polish-American newspaper in the US by over 20% and earning a pass-along rate of 2.8 within the first year. • Produced a daily ½ hour TV program that aired on the WNYE TV New York Public Station, consistently expanding viewership every year.• Built and maintained the website, created content for social media, advertising promotions. Analyzed SEO and Google analytics to produce adequate print, video and web campaigns.• Served as Editor-in-Chief for a weekly newspaper and supervised and mentored a team of over 40 employees.

Created multiple award-winning designs and launched numerous marketing campaigns for BMW of Manhattan, Mini of Manhattan, Major Model Management, Pascack Bancorp, LOT Polish Airlines, Western Union and Vigo Money Transfer, among others.• Developed and implemented branding standards and positioning messages for Meadowlands Hospital Medical Center, MDClick, and Atlas Bank, among others. • Executed all daily operations, including market research, strategy development, content creation, and talent management.• Worked with clients on tight budgets and timelines, delivering results that exceeded their expectations.___________________* Multiple Awards Winner: Davey Awards, Hermes Creative Awards, GDUSA [Graphic Design Award], American Graphic Design Award, SIA [Summit International Award] and more.

Responsible for final photo color correction and image manipulation. Duties included managing internal traffic systems, creating schedules and tracking project progress, routing work for review and approval, archiving files and assets and opening and closing projects. Extensive experience in Pre-Press, print-production, Digital and Offset Printing as well as Bindery.

Oversaw daily production of the largest US-based Polish-American daily newspaper. Introduced color pages for a daily newspaper in September 1997, three weeks before New York Times did. Modified newspaper production and delivery to the print plan, from hand-delivered photo-ready pages to FTP delivered Acrobat files. Redesigned and modernized layout to address generational changes in readership and new marketing demands.