Oversee Retail sales and operations for our New York City, Amagansett, and online stores.

Develop growth strategy for Instagram and visual platform expansion. Create engaging brand voice (including all social media copy) and cohesive visual content. Direct styling and coordination of styling concepts for AW 2019, SS 2019, AW 2018, and AW 2017 lookbooks.

Direct styling, shooting, and editing of instagram assets.Coordinate purchasing and styling of accessories and accent furniture for flagship store.

Photograph, edit, write copy, and populate content on Instagram with 278k followers for all NYC-based events and presentations: CFDA Awards 2019, Met Gala 2019, FW2019, and SS2019 presentations. Streamline aesthetic for Instagram stories using Unfold.

Overhauled branding and outreach strategy for e-commerce styling team using Mailchimp. Collaborated with Creative Services to create visually customized Mailchimp templates including overseeing photo layout, growing style-subscribers, and coordinating test sends.Managed all copywriting for stylist email blasts, monthly stylist “Edits” in Shopify, and all Instagram posts. Oversaw growth strategy for Instagram (188k followers) tripling reach and converted sales from Instagram stories.Monitored analytics and reported to marketing manager using Iconosquare and Google Analytics. Implemented featured style content for social media and e-commerce marketing assets including directing the shooting and editing of product stills and stories. Coordinated partnerships with interior designers and fashion influencers.

Managed the lifecycle of Derek Lam’s inventory and clientele and managed a $1 million client book. Collaborated with Derek Lam and Barneys visual teams to create a unique visual directive for the Derek Lam section in the Barneys flagship store.Liaised between Barneys buyers and Derek Lam wholesale team and developed exclusive capsule collections.

Manage Instagram account and consult with owner, sales director, and social media team to expand follower base, streamline efforts, and cultivate interest in student communities.

• Conducting interviews and writing both long and short-form articles on queer-related art, fashion, performance, and culture• Working with editors to research and discover up and coming artists, performers, and musicians to feature

• New York correspondent for international blog component - researched, discovered, and interviewed up and coming artists, designers, shops, galleries, and restaurants in New York• Wrote long and short form articles on cutting edge fashion, art, architecture, home, and industrial design on a global scale

• New York correspondent for international blog component - researched, discovered, and interviewed up and coming artists, designers, shops, galleries, and restaurants in New York• Wrote long and short form articles on cutting edge fashion, art, architecture, home, and industrial design on a global scale

• Represented developing designers at Capsule and Liberty trade shows. Consulted with retailers according to product knowledge• Assisted in creating client outreach templates – wrote and titled emails advertising ready to wear and accessories for SS2014• Conducted line and style checks, performed data entry in Excel and, arranged meetings with designers and retailers

• Researched and developed seasonal trends and concepts with executive accessories design team including Senior Vice President• Initiated new organization system in accessories archive closets - controlled the lifecycle of inventory communicating with various departments according to their needs (Public Relations, Celebrity services, and ready to wear design teams)• Invited to assist in final styling preparations for SS2013 show at NY fashion week – fitting models, adjusting product

• Created, coordinated, and implemented various programs for all campers ages 8-15.• Designed and lead Fashion Workshop where campers made clothes using natural and man-made materials• Instructed studio art classes (painting and drawing), fabric art, jewelry making, and stained glass