Nick Scarpino Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Portland, Oregon, Us

I am honored to serve on the Board of Directors for Killer Burger.

Los Angeles, California, Us

Oak Brook, Illinois, Us

In 2015 I left Google to join the Portillo's senior leadership team as the first ever Marketer, reporting to our CEO. When I joined Portillo's, we had 38 restaurants across four states, and our founder had just sold to Berkshire Partners. When I left Portillo's, we had 95 restaurants across ten states, and we were a publicly-traded company (PTLO). As a leadership team, we achieved the following results over ten years: Doubled company revenue (from $311 million to $700 million). Increased EBITDA from $67 million to $102 million. Added 57 new Portillo’s locations, including six new states. Built our off-premise business from 4% of sales ($12 million) to 23% of sales ($175 million).While at Portillo’s, I oversaw four great teams: 1. Brand Marketing & Communications2. Guest Services3. Field Marketing & Brand Partnerships4. Off-Premise Dining, including Portillo's Catering and third party delivery I led the digital transformation team that managed our online ordering platform. I served as a leader on our menu strategy team, real estate approval committee, and as a member of our Heart of Portillo’s Fund board of directors (team member crisis support). Menu launch highlights include Heart-Shaped Cake LTO (best-selling limited time offer ever), Spicy Chicken Sandwich (best-selling chicken sandwich), Rodeo Burger (best-selling bacon burger), and Garden Dog (best-selling vegetarian item). I co-led our “Restaurant of the Future” initiative to decrease the size of our new restaurants without sacrificing production capacity. We reduced the cost of new buildings from $7.5 million to under $5 million. We also launched three “Portillo’s Pick Up” locations, which are drive thru and mobile ordering locations only (no dine-in), at less than a $4 million build cost.

Oak Brook, Illinois, Us

**Top 10 Wins:** Hired our first brand marketing advertising agency and debuted our "Get Obsessed" ad campaign, leading to tremendous sales growth in markets outside of Chicago: https://rb.gy/dsduzyHired our first digital ad agency and developed a best-in-class direct response digital ad program: https://rb.gy/cjsfpdLed the launch of the Portillo's Spicy Chicken Sandwich. Our most successful menu item launched in 30 years. Advertising for the sandwich leveraged a first-of-its-kind partnership with Cameo for Business, featuring celebrities attempting to pronounce the word "Giardiniera," often with hilarious results, and was covered extensively in Marketing publications such as AdAge and AdWeek. https://rb.gy/bgzrnfUsed a Chicago Blackhawk's Stanley Cup victory to announce Portillo's would be coming to Tampa, FL. Announcement received tremendous publicity, including coverage in Sports Illustrated: https://rb.gy/c6x7amCreated the Portillo's Birthday Club, the backbone of our CRM, with more than 1 million active members. Invented the Heart-Shaped Chocolate Cake and launched it for Valentine's Day 2016. Now one of our most iconic seasonal menu items.Negotiated industry-leading financial partnerships with third party delivery brands. Featured in a Harvard Business School case study as a result: https://rb.gy/a2ccwzLed the Portillo's digital transformation team, launching (and now iterating) our first digital ordering website and mobile apps.Launched the Portillo's in-house delivery program nationwide. Featured in the book, "The Transformation Myth" (MIT Press): https://rb.gy/s6wnilBuilt the first Portillo's food truck, the "Beef Bus." Created an online voting platform for a chance to bring the Bus to your hometown. **But wait, there's more:**We have built incredible teams of brilliant people, and overseen their development into some of the smartest minds in the industry. I am immensely proud of all they have accomplished, and who they have become.

Oak Brook, Illinois, Us

I was honored to be named to Brand Innovator's 40 Under 40: Midwest in 2018, and an Adweek Rising Brand Star of Chicago in 2017.

Oak Brook, Illinois, Us

Mountain View, Ca, Us

Led the Large Customer Services Travel Suppliers team in Chicago, where we helped lead brands in their digital demand generation, performance marketing, and brand marketing pursuits across Google's many platforms.

Mountain View, Ca, Us

Managed relationships between Google and large companies in the Travel industry. Helped lead brands in their digital demand generation, performance marketing, and brand marketing pursuits across Google's many platforms.

Mountain View, Ca, Us

Managed relationships between Google and large companies in the Travel industry. Helped lead brands in their digital demand generation, performance marketing, and brand marketing pursuits across Google's many platforms.

Mountain View, Ca, Us

• Responsible for using data to uncover consumer insights within the airline and hotel industries and present those insights in compelling ways.• Managed external research partners, including our most important annual survey of 5,000 business, leisure, and affluent travelers. Presented the results of the study to a webinar audience of 500+ travel industry professionals.

Chicago, Il, Us

• Directed creative services teams, copywriters, web programmers, and print vendors to produce cutting-edge web and print marketing materials and advertising campaigns.• Industry leader in using the latest social media marketing techniques to reach target markets.

Chicago, Il, Us

• Responsible for leading the creation and production of all award-winning printed marketing materials, directing all aspects of the company’s overall web presence, and designing and implementing the company’s first digital media marketing plan. • Manage an in-house copywriting team, an outside graphic design agency, and commercial print vendors to produce all advertising campaigns and marketing materials.• Lead a team of ten internal website editors and one programmer to develop all web enhancements.• Develop and direct the implementation of a new social media marketing plan, including the creation of an industry-leading student blog site and Facebook and Google Adwords advertising campaigns.• Manage the department’s semester and summer internship programs. Hired and managed eight interns since 2005.• Featured Speaker at the IES Abroad 2008 and 2009 Annual Conference. Topics: Using Social Media to Promote Study Abroad and Using Student Bloggers and Ambassadors to Promote Study Abroad, respectively.

Des Plaines, Illinois, Us

Responsible for the creation and production of all printed and online marketing communications.

Bachelor'S Of Business Administration, Marketing, Graphic Design

Master'S Of Science, Integrated Marketing Communications

Google Business Academy Certification