Nick Severino Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Marketing leader and player who develops annual strategy and plans for various sales channels while tactically developing and implementing campaigns and programs to meet our goals. Manage team and routinely collaborate with sales, service and leadership to align and enable our growth.

Chicago, Illinois, Us

Accountable for brand awareness/growth, lead generation, content management, sales enablement, product marketing, GTM strategies, inbound channels and everything Marketing. Leveraged FSH value proposition to target distribution partners (consultants/brokers) and decision-makers/influencers (C-suite executives at employers) throughout the B2B buying journey. Engaged and communicated with members throughout the B2B2C user journey by integrating persona-based content and tactics that align with their unique healthcare needs. Member of the internal DEIB committee to help increase awareness and develop efforts to advance DEIB. Helped First Stop Health receive a majority investment from a leading private equity firm, which was publically announced in June 2023: https://www.fshealth.com/press/first-stop-health-announces-sverica-capital-management-investment

Chicago, Il, Us

Managed a team of 10+ Regional Marketing Managers, who created and deployed marketing and communications efforts in support of thousands of Loan Officers. In this role, I developed and implemented a new structure and support model for the team. This effort better aligned the RMMs with their clients and the remainder of the marketing team, including copywriters, designers, video editors, social media experts, digital media managers and more.

Chicago, Illinois, Us

Accountable for everything Marketing and a very active participant in day-to-day initiatives, including branding, content development, digital (search, display and social), email segmentation, marketing automation, trade shows, educational events, thought leadership, product promotions, business proposals, public relations, market research, data management, sales collateral, social media, web site management, customer engagement and so much more.A primary activity was content creation and distribution to our various audiences and segments throughout the product lifecycle. From strategy and planning to the development of daily messaging and tests, I routinely evolved our content and measured its effectiveness for our email, automation and digital campaigns. A key objective of my role was lead generation. I was accountable for identifying, targeting and qualifying leads for our sales teams. We used digital, event, email, direct and other marketing channels to advance these efforts.I was also responsible for our various web sites and digital solutions. From managing the CMS and creating new landing pages to developing campaigns and tracking online UXs, I continually leveraged these resources for lead generation, engagement and nurturing campaigns.

Chicago, Illinois, Us

While working at my full-time role, I managed and developed all marketing deliverables available to help IXSolutions (a partner company of Flex), including digital assets, event management, creative design, communications, lead generation campaigns, sales collateral and more. I was a key stakeholder in the product management, competitive intelligence and overall business planning process.

Lake Forest, Il, Us

Led strategic marketing plans and initiatives for new business, retention and alliance efforts. Managed cross-functional teams to integrate new approaches to market intelligence and product management initiatives.

Developed, managed and implemented marketing plans and tactics for two nationwide organizations (Home Access Health Corporation and RAM Consulting), including branding, web site management, lead generation activities, direct mail, collateral development, marketplace research and product management.

Harbour City, Tsim Sha Tsui, Kowloon, Hk

Minnetonka, Mn, Us

Newark, New Jersey, Us

Master'S Degree, Journalism

Bachelor'S Degree, Marketing & Communications

Associate'S Degree, Business Administration

High School