Nick Sigby-Hansen

Nick Sigby-Hansen Email and Phone Number

Founder and Sporting Director @ Better Coaching (BC Sport ApS)
Frederiksberg, DK
Nick Sigby-Hansen's Location
Frederiksberg Municipality, Capital Region of Denmark, Denmark, Denmark
About Nick Sigby-Hansen

For the past 20 years, I’ve been lucky enough to help many different brands attempt to make a mark in the world by understanding what they're good at and what people want from them.NOW I'm working with my passion for football - both on the field and off the field. On the field as a coach and Head of Coach developing, executing and evaluating training, players and coaches. Off the field using my experience and competence within strategic management and leadership to help clubs develop and create engaging learning environment that develop players for the highest level but also keep players in football for many years.

Nick Sigby-Hansen's Current Company Details
Better Coaching (BC Sport ApS)

Better Coaching (Bc Sport Aps)

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Founder and Sporting Director
Frederiksberg, DK
Nick Sigby-Hansen Work Experience Details
  • Better Coaching (Bc Sport Aps)
    Founder And Sporting Director
    Better Coaching (Bc Sport Aps)
    Frederiksberg, Dk
  • Better Coaching
    Founder And Sporting Director
    Better Coaching Jul 2021 - Present
    København, Hovedstaden, Danmark
    The first Team Sport Engagement Platform that connects sport clubs, coaches, players and parents to the sport they love in a new and meaningful way. Define your style of play, plan your training, create your sessions and exercises or use the ones already available in the platform, communicate with all relevant groups, work with players individually plus many more features.
  • Play-On - Sports Activation Agency
    Director, Owner
    Play-On - Sports Activation Agency May 2018 - Present
    Frederiksberg, Region Hovedstaden, Danmark
    The inventor of the planning tool for football coaches - Better Coaching (www.better-coaching.dk). Helped to launch and develop the tool. Working with on and off the field projects for FC Nordsjælland, Lyngby Boldklub, FC Købehavn, Brøndby IF, FA2000, Holbæk Bold- og Idrætsforening, Holbæk Sportsakademi among others.
  • Fa 2000 (Denmarks 3Rd Largest Football Club)
    Coach For The 08 Team From U7-U15; Part Of The Elite Coaching Group For U10-U19
    Fa 2000 (Denmarks 3Rd Largest Football Club) Jan 2014 - Present
    Frederiksberg
    Managing the group incl. style of play, curriculum, periodization incl. yearplan and daily sessionplans.Creating a fun and engaging training environment that encourages the players to be curious and learn more about football. Our aim is to work with both the player and the person and develop individuals with a life-long relationship to the sport.
  • F.C. København
    Part Of The Management Board F.C. Copenhagen (Fcktalent) Youth Football
    F.C. København May 2019 - Jun 2021
    Focus on developing the FCK football system so that our internal player- and coach education transfers to the external training environment in clubs close to FCK in order to bring the best talents to FCK when the time is right.
  • F.C. København
    Leder F.C. Københavns Klubsamarbejder; Head Of Partner Clubs Fc Copenhagen
    F.C. København Mar 2019 - Jun 2021
    Copenhagen Area, Capital Region, Denmark
    Responsible for the Partnerclub program with a goal to optimize the training environment in our partner clubs, through coach education, +Trainings for players among many other activities.Focus on the Foundation phase from U5 to U11 and the early Youth Development Phase U12-U13
  • Holbæk Sportsakademi
    Coach - U15 & U17
    Holbæk Sportsakademi May 2018 - Jun 2019
    Coach for U15 & U17 at Holbæk Sportsakademi - yearly planning, periodization, daily training programsCoach at the Holbæk Sportsakademis Miniakademi - one extra training a week for boys aged U11 & U12 focused on development of individuel competences.
  • Holbæk Bold- & Idrætsforening
    Head Of Coaching
    Holbæk Bold- & Idrætsforening May 2018 - Jun 2019
    Responsible for developing a great training environment for the players in U5-U13 through coach education and a thorough player education model.
  • Lyngby Boldklub A/S
    Part Of The Sports Strategy Committee
    Lyngby Boldklub A/S May 2018 - Oct 2018
    Help to develop the overall football strategy of Lyngby Boldklub - short and long term; grass root and elite
  • Kea - Københavns Erhvervsakademi; Copenhagen School Of Design & Technology
    Assistent Professor
    Kea - Københavns Erhvervsakademi; Copenhagen School Of Design & Technology Aug 2015 - May 2018
    I am teaching and coordinating the education at the PBA Design & Business in Brand Design - both the Danish & International courses. My field of expertise is Strategic Planning, Performance Management, Innovation, Brand Management, Marketing Strategy & Campaign Planning.
  • Group Shafi
    Advisory Board Member
    Group Shafi May 2014 - Mar 2017
    Copenhagen Area, Denmark
    Business plan development, Digital Strategy and Tactics, Brand Management, Go-to-market strategy, Innovation, Product Development
  • Danish School Of Media And Journalism / Danmarks Medie- Og Journalisthøjskole
    External Lecturer & Examiner
    Danish School Of Media And Journalism / Danmarks Medie- Og Journalisthøjskole Aug 2014 - Jul 2015
    Driving the planning and lecturing of various courses:- Brand Management- Strategic planning- Concept development- Digital Strategy - e-com, social media, eCRM- Consumer behaviour- Marketing Strategy and Planning- Project Management
  • Triumph International
    Head Of Marketing Northern Europe
    Triumph International Jul 2014 - Jul 2015
    Denmark
    Responsible for:- Marketing strategy for all market- Omnichannel strategy and execution- Content development across all platforms and markets- People Management – career development, motivation, work processes- Digital strategy - e-com, social media & eCRM (loyality program with 70.000 women across the Nordics)- Consumer insights - behavior, needs, expectations- Contact point strategy - Paid, Earned, Owned - Brand Management; strategy and brand building- PR & Communication- Trade & Retail Marketing- Budget in all marketsManaging a team of 25 employees based in Eindhoven and Espergærde; responsible for setting the team and developing skills & competencies
  • Integer Nordic, Copenhagen
    Managing Director At Integer. Director At Tbwa Group Denmark
    Integer Nordic, Copenhagen Jan 2012 - Jun 2014
    Copenhagen
    Part of the management team in TBWA Group Dk - TBWA, Integer, DAN, eGraphicsManaging a team of 20 people - Strategists, Project Managers, CreativesCreative strategy development - concepts, messaging & campaigns, digital strategy development incl. social media, e-commerce - strategy and execution, on- and offline retail marketing, Shopper & Customer marketing, Omnichannel strategy, business development of Integer Nordic Copenhagen, People Management, new bizClients: Triumph Int., sloggi Int., Mars, Adidas, Akzo Nobel, L'Oreal Vichy, Renualt, Nissan, GSK
  • Flowe
    Owner & Director
    Flowe Feb 2009 - Jan 2012
    Managing a team of 10 employees - Account & CreativeICP process, creative development - concepts and campaigns, digital strategy development incl. e-commerce, eCRM & social media, consumer insights - behavior, needs, expectations, shopper marketing, retail marketing, brand strategy, account management, business development of FLOWe, new biz Clients: Triumph Int. Nordic, Svend Michelsen Chokolade, Rossini Caviar, Natur-Energi, Novasol, MacBaren Tobacco Company
  • Danish School Of Media And Journalism
    External Lecturer
    Danish School Of Media And Journalism Jan 2010 - Jan 2011
    Driving the planning and lecturing of various courses:- Brand Management- Digital Strategy - e-com, social media, eCRM- Consumer behavior- Marketing Strategy and Planning- Project Management
  • Uncle Grey
    Kontaktdirektør, Client Service Director
    Uncle Grey Jul 2006 - Feb 2009
    Part of the Management Group & responsible for the Copenhagen officeManaging a team of 10 employees - Account & CreativesCommunication strategy, ICP process, consumer insights - behavior, needs, expectations, brand equity building, creative development - concepts and campaigns, People Management, Account management, business development, new bizClients: Peugeot, Bonvita, JP Media, DSB Kort&Godt. Mars Scandinavia, Fakta, Wigomo ( mobile product targeted at children )
  • Adpeople/Peoplegroup
    Senior Account Manager & Management Assistant
    Adpeople/Peoplegroup Jul 2002 - Jul 2006
    Management Assistant to CEO Ronnie JobBusiness development, brand strategy, account management, new bizz, creative development, process optimizationClients:Dell Computers - Advertising
  • Milvang As Reklamebureau
    Projektleder
    Milvang As Reklamebureau Oct 2000 - Apr 2002
    Account management, strategy, creative concepts, tactical execution, implementationClients:Cultivator Recruiting, Rigspolitiet, DRS Callcenter ( SNT Scandinavia ), Norges Turistråd, Alcatel, Sandberg A/S, temp-team A/S, Hyundai
  • Berlingske Tidende
    Market Consultant
    Berlingske Tidende Nov 1998 - Oct 2000
    Sales, counseling, contract developmentClients:Gaarn Thomsen % Partners A/S, Novo Nordisk, Nokia, Ericcson, Cultivator Recruiting, Mærsk Data, Unilever Danmark A/S, Compass Rekruttering

Nick Sigby-Hansen Skills

Integrated Marketing Marketing Strategy Digital Strategy Strategy Advertising Marketing Marketing Communications Digital Marketing E Commerce Brand Management Customer Insight Creative Strategy Business Strategy Shopper Marketing Management Business Development Public Relations Strategic Planning Online Advertising Management Consulting Shopper Loyalty Programs New Business Development Analytics Online Marketing Brand Development Strategy Brand Equity Shopper Insights Media Planning Crm Campaigns Start Ups Mobile Devices Account Management Social Media Strategic Communications Creative Direction Marketing Management Brand Development Digital Media Art Direction

Nick Sigby-Hansen Education Details

  • Double Pass
    Double Pass
    Master In Academy Management
  • Johan Cruyff Institute
    Average: 86 Out Of 100
  • Uefa
    Uefa
    Uefa B-License
  • The Fa
    The Fa
    The Fa Level 1 In Talent Identification
  • Copenhagen Business School
    Graduate Diploma In Business Administration. Majoring In Marketing Management
  • Lyngby Uddannelsescenter
    Lyngby Uddannelsescenter
    Marketing & Organisation
  • Niels Brock, Julius Thomsens Plads
    Niels Brock, Julius Thomsens Plads
    Hh
  • Kildegård Gymnasium
    Kildegård Gymnasium

Frequently Asked Questions about Nick Sigby-Hansen

What company does Nick Sigby-Hansen work for?

Nick Sigby-Hansen works for Better Coaching (Bc Sport Aps)

What is Nick Sigby-Hansen's role at the current company?

Nick Sigby-Hansen's current role is Founder and Sporting Director.

What schools did Nick Sigby-Hansen attend?

Nick Sigby-Hansen attended Double Pass, Johan Cruyff Institute, Uefa, The Fa, Copenhagen Business School, Lyngby Uddannelsescenter, Niels Brock, Julius Thomsens Plads, Kildegård Gymnasium.

What skills is Nick Sigby-Hansen known for?

Nick Sigby-Hansen has skills like Integrated Marketing, Marketing Strategy, Digital Strategy, Strategy, Advertising, Marketing, Marketing Communications, Digital Marketing, E Commerce, Brand Management, Customer Insight, Creative Strategy.

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