Project Fermented LLC is a multidisciplinary agency specializing in strategic marketing, social media management, & digital advertising.Responsible for all operations, financials, compliance, brand management & new business strategy. Clients: Alea Fina, Amelia, Banfi Wines, Bolla, Bonterra Organic Vineyards, Carmin de Peumo, Castello Banfi, Centine, Cono Sur 20 Barrels, Cono Sur Ocio, Concha y Toro, Casillero del Diablo, Emiliana Organic Vineyards, Excelsior Wine Company, Fetzer Vineyards, Fringe Collective, Frontera, Fontana Candida, Gran Reserva, Marques de Casa Concha, Natura, Origins Collection, Riunite, Rosa Regale, Sanctuary, Sartori di Verona, Terrunyo, Trivento, Williams Selyem.

Oversee daily operations and brand planning for the New World Wine Portfolio, including one of the top five imported wine brands in the U.S. and three of the top five among the Chilean market segment. Responsible for growth and profitability across seven wineries, 21+ brands and 260+ SKUs (four million cases sold annually, between $7-145 per bottle, retail).Create and oversee all social media marketing initiatives. Advise in new product conceptualization and packaging design while continuing to direct and ensure success in the development and tactical execution of all processes listed below as Marketing Manager. • Wineries: Concha y Toro, Emiliana Organic Vineyards, Maycas del Limarí, Viña Palo Alto, Trivento Bodegas y Viñedos, Viña Maipo. • Instrumental in +17% portfolio growth - 18x faster than the total US wine market (2007-2009).• Managed key brand turn-around of Xplorador, a premium priced Chilean wine. Identified new Millennial consumer target. Repositioned packaging design, website, and POS materials. Initiated an innovative, feature-rich social media communications campaign. Sales grew +152% overall, +59% compound annual growth rate (2007-2009).

Manage the tactical development and final deployment of programs for both the European and New World Wine Portfolios. Responsible for all Marketing project management including sales analysis, creative direction, production follow-through and content proofing - requiring diligent management of agencies and superior teaming with Support, Production, and Sales teams. Key duties include copy-writing of all package labels, websites, and brochures; sell sheets, wine information sheets, and national account presentations.

Account management responsible for client growth and profitability on annual billings exceeding $1.2MM. Key client projects include strategic brand planning, web and product literature creation, dealer and distributor training, sales and trade show support, event management, public relations, media planning, negotiation, placement and on-going brand standards compliance. Clients: Terex Corporation and Ferrari of North America.

Manage client projects resulting in annual billings exceeding $600K. Act as the conduit between the agency and the client to ensure fluid communication and timely job completion. Participate in strategic planning. Conduct competitive analyses. Guide creative development according to product positioning. Continue dedicated stewardship of accounts and work to procure new business. Client industries: business banking, mechanical contracting, medical, real estate development/brokerage, and recreational boat manufacturing.

Oversee Media Department operations while leading a team of assistants. Approve allocation of client budgets by medium. Evaluate planning research for accuracy. Direct media plan authoring and confirm cost goals. Guide buying negotiations. Approve all media plans and conduct presentations to client executive management.

Develop and design media plans according to client strategy. Set campaign flight schedules and delivery goals. Target client’s demographic by researching segmenting socioeconomics, usage patterns, commitment levels and psychographics. Review multiple, complex research tools including: SRDS, SQAD, MMG, VoiceTrak, MRI, Simmons, ABC/BPA, Arbitron and Nielsen. Create and present media objectives, strategy, mediums chosen and buy recommendations for approval. Execute, manage, and post-analyze all plans.

Implement media plans by intensely negotiating rates across multiple platforms including: cable/broadcast television, radio, newsprint, magazine, outdoor signage, Internet, database, and direct marketing. Monitor ad traffic, negotiate scheduled ad replacements, and reconcile all media vendor invoices. Establish and cultivate mutually beneficial relationships with vendors and representatives.