Overseeing all marketing operations, ensuring strategic initiatives drive business growth and enhance market presence. Key responsibilities include:✓ Cross-Functional Leadership: Leading teams to foster collaboration and align with organizational goals. Facilitating communication between marketing, sales, product development, and other departments for cohesive strategies.✓ Stakeholder Engagement: Building and maintaining strong relationships with senior management, internal stakeholders, and external partners to support marketing initiatives.✓ Budget Management: Overseeing the marketing budget, ensuring efficient resource allocation to maximize ROI. Managing P&L to meet financial targets.✓ Regulatory Compliance: Ensuring all marketing activities comply with industry regulations and company policies. Adapting strategies to regulatory changes.✓ Market Research and Analysis: Conducting market research to inform strategic decisions and guide marketing initiatives. Analyzing customer insights, market trends, and competitive data.✓ Strategic Marketing Planning: Developing strong & smart marketing strategies aligned with business objectives and market opportunities.✓ Brand Management: Maintaining and enhancing the brand’s identity and reputation. Developing brand strategies that resonate with FRIDAYs target audiences.✓ Digital Marketing Execution: Crafting and executing digital marketing strategies to increase brand awareness, engagement, and sales. Leveraging digital channels and tools for business optimization.✓ Customer Acquisition and Retention: Designing and implementing strategies for customer acquisition and retention. Managing CRM teams to enhance customer experience and loyalty.✓ AI-Driven TV Media Planning: Leveraging extensive data points and artificial intelligence to optimize linear TV media planning. Utilizing predictive analytics to enhance targeting accuracy, maximize net reach, and improve ROI.

Strong focus on leveraging marketing & adverting technology to drive business quantity and quality. Developing strategies for sustainable business growth on marketplaces CHECK24 & Verivox. My primary responsibilities included:✓ MarTech & AdTech Advanced: Focused on advancing the MarTech and AdTech stacks with the continuous enhancement of marketing data intelligence.✓ Reporting Structures & Processes: Established robust reporting structures, processes, and technologies to actively utilize marketing and media data for business optimization.✓ Data Driven Business Optimization: Leveraged data insights to optimize business performance both in quantity and quality.✓ New Products Marketplace Integration: Successfully integrated home contents and private liability insurance products on CHECK24 and Verivox.✓ Marketplace Performance: Continuously increased and qualitatively optimized the business generated through CHECK24 & Verivox.

Establishing the marketing department and all marketing and media processes in digital marketing. Onboarding Verivox & CHECK24. Key responsibilities included:✓ Budget Planning: Developing and managing the marketing budget to ensure optimal allocation of resources.✓ MarTech Development: Building and integrating the marketing & media technology stack to enhance marketing efficiency and effectiveness.✓ Media Strategy & Planning: Crafting comprehensive media strategies and plans to maximize reach and engagement across digital channels.✓ Ad-Network Connections: Establishing and maintaining connections with key networks and platforms to leverage market opportunities.✓ Creative Processes: Overseeing creative processes, including asset planning and creative development, to ensure high-quality marketing materials.✓ Campaign Planning & Operations: Planning, executing, and optimizing marketing campaigns to achieve business goals.✓ Marketplace Integrations: Managing marketplace integrations with platforms such as CHECK24 and Verivox to expand business reach.✓ Business Optimization: Driving top-line and bottom-line business optimization through strategic marketing initiatives.

Providing brand and communication consulting, overseeing the creation and execution of marketing campaigns, and optimizing media strategies. My key responsibilities included:✓ Brand and Communication Consulting: Advising clients on brand strategy and communication to enhance their market presence and engagement.✓ Campaign Management: Leading the creation, production, and approval of marketing campaigns to ensure alignment with strategic goals.✓ Media Planning: Developing and executing comprehensive media plans for both offline and online channels to maximize reach and impact.✓ Media Optimization: Continuously optimizing booked media to improve performance and ROI.✓ Agency Management: Acting as an agency challenger to ensure the highest standards of creativity, efficiency, and effectiveness in all marketing efforts.

Managing brand transformation from Direct Line to Verti. In parallel overseeing the performance marketing activities. My key responsibilities included:✓ Transition process: Preparing and supporting the brand transition from Direct Line Versicherung AG to Verti Versicherung AG.✓ Budget Planning and Control: Managing the marketing budget, including planning and controlling expenditures to ensure optimal resource allocation.✓ Campaign Creative Management: Collaborating with the Brand and Communication team to develop and manage campaign creatives.✓ Digital Media Campaigns: Planning, managing, and controlling digital media campaigns to maximize performance.✓ Performance Measurement: Measuring the success of campaigns based on digital performance metrics (CPX).✓ Ad Fraud Management: Identifying, analyzing, and combating ad fraud to optimize campaign performance.✓ Marketplace Management: Overseeing the management and performance of marketplaces such as CHECK24 and Verivox.

Managing key online marketplaces and fighting ad fraud in digital marketing. My key responsibilities included:✓ Marketplace Management: Overseeing the performance and operations CHECK24 and Verivox.✓ Digital Marketing Optimization: Enhancing channel-specific performance metrics (CPX) through targeted digital marketing strategies.✓ Ad Fraud Analysis and Prevention: Analyzing and identifying instances of ad fraud and implementing measures to prevent future occurrences, thereby optimizing digital media channels.✓ Web Analytics: Utilizing web analytics tools to monitor and analyze site performance and user behavior.

Managing key online marketplaces and driving business growth through data-driven strategies. My key responsibilities included:✓ Marketplace Management: Overseeing the performance and operations of marketplaces such as CHECK24, Verivox, and Geld.de.✓ Contract Negotiations: Conducting contract negotiations with marketplace partners to secure favourable terms and strengthen partnerships.✓ Business Optimization: Enhancing business performance with marketplace partners by focusing on both quantity and quality metrics.✓ Commission Accounting: Managing commission settlements to ensure accurate and timely payments.✓ Web Analytics: Monitor and analyze site performance and user behavior.✓ Web Tracking Implementation: Introducing and implementing a new web tracking system to improve data accuracy and insights.✓ A/B/n and Multivariate Testing: Optimize the conversion rate and enhance user experience.

Developing and executing strategies to enhance online presence and drive business growth through digital marketing channels. My key responsibilities included:E-Commerce:✓ SEO Optimization: Increasing visibility and driving sales with SEO onside actions.✓ Content Management: Managing blog content as part of long-tail SEO strategy.✓ Web Analytics: Technical management & monitoring site performance and user behavior.✓ Targeting and Testing: Developing digital targeting strategies & test hypotheses.✓ Conversion Optimization: Boosting conversion rates through A/B testing and personalization.✓ Usability & User Experience: Improving website usability and user experience through lab tests and user behavior recordings.Social Media:✓ Social Media Strategy: Crafting and executing strategies to boost brand awareness and engagement in social networks.✓ Reputation Management: Monitoring and managing online reputation.✓ PR Strategy: Developing public relations strategies and managing online PR activities.✓ Agency Management: Coordinating with agencies and managing budgets to maximize ROI.

Overseeing all aspects of event planning and production while managing a unique event venue. My key responsibilities included:✓ Event Planning & Production: Leading the planning and production of events, ensuring seamless execution and high-quality experiences for clients.✓ Venue Ownership and Rental: Owning and managing an exceptional event venue, overseeing its rental to clients for various occasions.✓ Operational Planning & Management: Coordinating and managing the development of event infrastructure, ensuring all logistical elements are in place and functioning efficiently.