Nick Sonderup Email & Phone Number

Paris, Île-De-France, Fr

General Manager of the Moet Hennessy distribution subsidiary in the Philippines

Paris, Île-De-France, Fr

Regional responsibility for the development of the Moët Hennessy Wine Estates portfolio in Asia Pacific markets.

Johannesburg, Gauteng, Za

DGB is South Africa’s second largest wine, beer and spirits group, exporting to over 100 countries. DGB’s growing portfolio encompasses some of South Africa’s most well-known and historic wine estates including Boschendal, Bellingham and the Beachhouse. As Regional Director – Asia, my primary responsibility is driving the growth of DGB brands in the Asia Pacific region. In conjunction with our distribution partners, my role is to ensure that our brands are positioned to maximize our profitability while at the same time sourcing and acting on new growth opportunities in markets across the region.

Au

Award Brands is a manufacturer and supplier of tapware and bathroom accessories with a national client base including some of Australia’s largest DIY retailers. As Sourcing/ Merchandising Manager I was responsible for Award Brands sourcing & purchasing office in China. My responsibilities centred on the strategic sourcing of new products with achievement of target pricing/ quality and 'delivery in full on time' DIFOT being key KPI's. In addition, I played an active role in developing merchandising strategies for new products and coordinating the ranging activities of our national merchandising team. Achievements:➢ Played a critical role in sourcing new products and gaining listings in new categories.➢ Managed three national roll-outs of new products in coordination with key retail buyers, merchandising and sales staff. ➢ Developed merchandising incentive program to maximize off location opportunities. ➢ Assisted in analysing and rolling out consolidation strategy between overseas suppliers and new warehouse locations in WA & Queensland.

Golden Gate Wine is one of Hong Kong, Macau and mainland China’s largest importers of fine American wine, representing over 50 brands from California, Washington State & Oregon. As National Sales & Marketing Manager, i was the main driving force behind the growth of our China business from a strategic and operational perspective. During my time with Golden Gate Wine our China business grew from a start-up level to a position where our company had an active presence in multiple first and second tier Chinese cities and accounts. Achievements:➢ Developed go-to-market strategy for our product portfolio. ➢ Managed distributor/ account relationships in Shanghai & Beijing markets while at the same time expanded coverage in 2nd tiers cities. ➢ Developed China portfolio brand architecture based on consumer taste and buying profiles. This lowered working capital requirements.➢ Launched & managed a portfolio of some of the USA's premier wine brands.➢ Gained listings in the top fine dining establishments in Mainland China.

MSD Advisory Services specialises in the develpment and implementation of market entry strategies for clients wanting to enter and launch products in the mainland China market. Marketing, Sales & Distribution strategies are the prime focus of MSD, which has worked with multi-national clients such as Bayer AG, Electrolux & Sarah LeeAs Commercial Manager for MSD, i developed and successfully implemented national marketing & sales programs in a cross-cultural team environment, managed a national sales team and built distribution relationships in the core regional areas of mainland China. As a result, our business grew from being a peripheral player to being a top seller by volume in world renowned multinational retail chains.Achievements:➢ Identified and established work processes and systems increasing efficiency and improving information flow to field sales, culminating in greater fulfillment of KPI’s among sales team. ➢ Developed regional On/ Off premise marketing strategy and built distribution in 5 key territories in 12 months. ➢ Negotiated listing and annual marketing programs with Metro, Wal-Mart, Tesco & Auchan nationally increasing sales in all accounts at CAGR of +60%.➢ Launched & managed portfolio of brands in on/ off premise channels.

General Management Program (Gmp), Leadership And General Management

Master Of Marketing (Part-Time), Marketing

Bachelor, Asian And International Studies

Exchange Scholarship, Chinese Language

Exchange Scholarship, Chinese Language

Exchange Scholarship