Collaborate with clients to provide marketing and advertising strategies designed to increase company presence and develop brands.

Responsible for the execution and management of marketing communications plans and activities within Cigna’s internal creative communications team. Work in close partnership with designers and internal clients in the timely and flawless delivery of projects across several mediums.Responsibilities:• Support the development and execution of messaging supporting Cigna’s networks.• Work closely with agency creative partners in the build of marketing collateral andcommunications pieces.• Develop project proposals, effective creative briefs and drive kickoff meetings.• Drive effective and efficient production schedules and accurate budgets.• Continually generate ideas and opportunities to innovate including process, media, tactics and more to improve the Enterprise’s competitive positioning in the market.• Identify critical opportunities to communicate to internal and external audiences and provide support to ensure consistency of messaging and brand.

Manager of marketing and advertising activities with responsibilities including building and cultivating strong relationships and executing programs to meet client and agency objectives. Worked within a close-knit communications team implementing flawless results within budget and scope.• Manager of marketing and advertising budgets ranging from $800,000 to over $1,000,000, covering a variety of media and markets.• Maintained daily client contact, updated weekly status reports and led internal and client-facingstatus meetings.• Actively participated in brainstorming sessions with creative and strategic planners in the development of campaigns across all types of media.• Directed the production of direct mail and collateral pieces with external print house vendors.• Reviewed all creative pieces to ensure alignment to client needs, brand and agency standards.• Maintained client tactical plans and forecasts monthly and reported results to clients and management.• Conceived and implemented creative solutions to help clients better communicate and achieve goals.

Managed the day-to-day development of branding and advertising efforts for clients and acted as the primary liaison between the Agency and Client. Clients included Heineken USA, Dannon, Visit Britain, Bantam Home & Energy, Baribault Fuel, Connecticut Energy Marketers Association, Litchfield Bancorp, and Czepgia Daly Pope Law Firm.RESPONSIBILITIES:• Managed daily activity and communication with clients for ongoing and future projects.• Led or participated in client presentations through in-person meetings and teleconferences.• Accurately managed and tracked projects for multiple jobs and clients.• Communicated objectives through creative briefs and directed in-house and freelance designersin the creation of marketing and advertising pieces.• Presented and sold projects to clients with thorough explanations of strategy and messaging.• Continually tracked budgets and time against each project and communicated progress to teammembers.• Reconciled project budgets at month-end and assisted in the billing process.• Managed production of printed collateral and digital assets with external vendors.• Furnished clients with analytics on program performance before, during and at project end.ACCOMPLISHMENTS:• Successfully managed a digital awareness campaign which increased website visitation by 66%.• Led a mutli-media campaign featuring direct mail, TV, Google AdWords and Display Ads and email blasts that furnished a 300% rise in web traffic and a 20% increase in new customers.• Drove the build of a new website that increased conversion by 40%.

Worked collaboratively with Director of Marketing and Vice President of Sales in the creation andexecution of marketing programs and collateral for the Corporate Markets Division.RESPONSIBILITIES:• Participated in the strategic planning and development of divisional sales and marketing initiatives.• Wrote copy for all marketing materials including web, catalogs, sell sheets, advertisements andcollateral pieces.• Created and managed divisional customer relationship management (CRM) system.• Worked within the creative team in the creation of marketing collateral and quarterly newsletter.ACCOMPLISHMENTS:• Collaborated with sales and marketing in the development of programs that increased Swiss ArmyKnife sales by 20% in the Corporate Markets division.• Increased engagement with distributors within the industry by changing messaging and tone of voice.

Served as the manager and coordinator of product marketing efforts for the Travel Smart by Conairdivision.RESPONSIBILITIES:• Supported the Director of Marketing in identifying new business and growth opportunities in existent and new channels of distribution.• Collaborated with buyers and creative team in the development of Shopper Marketing pieces usedat the retail level.• Set up and maintained bill of material and product info in SAP system.

Managed all aspects of trade shows and consumer events for U.S. and Canadian divisions.RESPONSIBILITIES:• Primary lead on the coordination and logistics for six trade shows and multiple consumer events.• Managed trade show and event budget and was responsible for reporting the results on a quarterly basis.ACCOMPLISHMENTS:* Reduced costs by 12% in the first year through changes in purchasing services, negotiation of booth costs and reduction of travel expenses* Streamlined the planning process and ran shows and events more efficiently with a lower cost to the company.

Exclusive point of contact for international clients and major accounts including Eastern Mountain Sports and R.E.I., and managed several rack-only customers.

Assisted Sales Managers in the planning and execution of programs and communicated sales and marketing information to independent sales reps throughout the U.S.

Handled dealer orders via telephone and email, provided technical assistance and assisted end users in the selection of product and ordering of spare parts and accessories.