Nick Spano Email & Phone Number

Santa Clara, California, Us

Seattle, Wa, Us

• Built and owned the Marketing Operations function and Marketing Technology Stack; specifically focused to support marketing efficiency, effectiveness, and business contribution by building and continually improving our processes, data, infrastructure, access, and measurement.• Developed and deployed numerous systems/processes and programs to empower the marketing team to drive overall business results and operate at scale. Including: Lead Routing; Segmentation; Automated Lead Lifecycle; Marketing Attribution; Data Operations and Integrations; Framework for brand compliant, componentized responsive Email Design; Form Management; Sales Compensation and measurement; and more.• Managed both the Marketing Operations and Sales Tech teams - establishing the vision, roadmap, OKR's, and leading the teams to achieve through mentorship, collaboration, empowerment, and accountability.• Core member of the Revenue Operations leadership team comfortable driving business strategy, while maintaining daily operational rigor and delivering impeccable services to internal stakeholders.

Seattle, Washington, Us

Worked across the entire stack to design and build technical solutions that increase demand generation, improve engagement, and promote operational excellence.

Bellevue, Wa, Us

• Architect, build, and maintain core system integrations within the Marketing Technology Stack. Developed and built custom in house integrations that allowed the systems to work at even greater capacities. Integrated various 3rd party tools into the Marketing Automation platform to allow for cohesive marketing processes.• Designed and built strategic and scalable processes to enable the field to best utilize Marketing Automation. This included the creation of various templates for programs, emails, landing pages, forms, etc that allowed the marketers to effortlessly and effectively create new assets to use within various marketing campaigns that were brand compliant, system compliant, and in accordance with best practices.• Supported and enabled international marketing across the Americas, EMEA, and APAC. This included designing solutions that would work and scale in all areas, enabling the field, executing on marketing initiative, and working with each group to create the tools/processes to enable effective marketing on demand.• Managed and executed a rapid Marketing Automation Platform migration requiring a re-architecture of the entire system and integrations in and out. This included, the evaluation of existing tools, learning the intricate details of each evaluated system, technically documenting all historical processes and integrations, inventorying what needed to be replicated/archived, developing a migration plan, and executing. • Implemented and managed an Agile Methodology for my teams project management. This included training in the Agile Methodology, incorporating and applying that training to the team, re-working the ticketing tool to accommodate agile, organizing: daily scrums, bi-weekly stakeholder prioritization meetings, bi-weekly team resource planning, bi-weekly retrospective team meetings, and adhoc business grooming meetings.

Milton, Ga, Us

• Managed Client Accounts and Projects while performing Demand Generation/Outsourced Data Driven Marketing tasks with responsibilities including strategy development, build out, implementation, training, reporting, extensive campaigning, architecture decisions, CRM/MA integrations and ongoing management of various client initiatives.• Best Practice Consultant and hands-on Marketing Automation subject mater expert with extensive knowledge/work experience on various Marketing Automation and CRM platforms including Eloqua, Marketo, SalesForce and Oracle.• Defined, built and optimized lead scoring programs, lead routing and assignment programs, Subscriber Preference Centers, progressive profiling platforms. Created, tested, executed and measured all aspects of campaigns and content performance associated with campaigns to ensure a consistent flow of high quality leads to sales that close at high rate.• Developed campaign approach, strategy and goals. Developed & executed a multichannel approach for campaigns, Developed campaign flows. Developed & executed email design, copy, and email template(s). Developed & executed landing page design, copy, and landing page template(s). Developed & executed testing and quality assurance processes.

Bellevue, Wa, Us

• Core member of the Marketing Operations team tasked to build optimized, scalable, and strategic processes that provide visibility and support pipeline generation through technology and training• Eloqua System Administrator and Power User; Competent, capable, and proficient in ALL Eloqua areas; Program Builder, Events Module, Integrations between Eloqua and CRM’s (SalesForce), Web- Profiling, Forms, Email Marketing, All Data Tools within the system, Overall Database management.• Extensive use of the Eloqua tool to; Design/Execute/Optimize Lead Management workflows, extensive Lead Scoring Programs; Design/Execute/Report on various Marketing Campaigns; Automate marketing efforts such as Lead Nurturing, Events or various other relationship marketing efforts and programs; Manage all flow of data in and out of the system; Ensure data quality, integrity, and cleanliness; Implement Progressive Profiling/Gated Form; Improve marketing and sales visibility by automating custom reporting and focusing on ROMI reporting; Optimize and Standardize marketing processes• Advanced Salesforce User with comprehensive understanding of the Database; Primarily in regards to Lead, Contact, Account, Campaign, Opportunity management, reporting, and the overall flow of data to and from the system.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Education record