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Strategic internal communications executive with 15+ years of experience building and leading high-performing communications teams at Fortune 500 companies, including The Home Depot, Cox Communications and Truist Bank, across diverse industries. Extensive global and national expertise advising C-suite leaders on strategic communications, employee engagement and change management. Expert storyteller with a proven track record in shaping the culture and advancing the brand through compelling narratives that drive engagement and adoption of change among frontline, office and distributed employees. Award-winning executive speechwriter with deep expertise in employee, change and crisis communications.
Veritiv Operating Company
View- Website:
- saputo.com
- Employees:
- 5030
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Senior Director - Corporate CommunicationsVeritiv Operating CompanyAtlanta, Ga, Us -
Director Of CommunicationsSaputo Inc. Sep 2021 - PresentMontreal, Quebec, Canada• Developed and launched the inaugural internal communications strategy and team for Saputo USA.• Advised and influenced C-level executives on employee communications strategy, change management, crisis communications and executive messaging, serving as a key member of the senior leadership team • Launched a comprehensive suite of employee communication channels, including in-person and streaming town halls, executive messages, newsletters, intranet updates, video broadcasts and more.• Shaped the narrative and led change communications for the merger of two divisions during a time of transformation, enabling a smooth transition.• Secured budget approval to expand communication reach to frontline plant and warehouse employees lacking access to email or intranet. Deployed standardized monitors, signage, alerts, and regular meetings, achieving a significant improvement in engagement.• Led crisis communications for product recalls, labor strikes, and extreme weather events, overseeing crisis team protocols, communications handbook and messaging templates for consistent responses. -
Director Of CommunicationsPrimo Water North America Jan 2019 - Sep 2021• Established and led the internal communications strategy and team for Primo, a global water solutions provider operating across 22 countries and headquartered in Tampa, FL.• Advised U.S. President and executive leadership team on communications strategy and executive messaging. • Created and launched “One Primo Way,” a unifying narrative and global campaign to engage and align employees around the company’s new vision, mission and values, resulting in 95% awareness. Stood up all-new communications vehicles in support of the campaign, including company intranet, leader videos, manager toolkits, newsletters, town hall meetings, signage and engagement sessions.• Established change ambassador network for rollout of critical initiatives and campaigns -- resulting in a 40% improvement in the effectiveness of leader cascades and employee engagement.• Drove 50% improvement in communications reach to employees in trucks, plants and warehouses.• Played a pivotal role in launching the first diversity, equity and inclusion council (DEI), establishing employee resource groups and initiating an internal DEI messaging campaign. -
Senior Manager - Corporate CommunicationsThe Home Depot Jun 2016 - Dec 2018Greater Atlanta Area• Created and led the communications function supporting the fastest-growing business units at the world’s largest home improvement retailer, advising and counseling EVP, SVPs and extended leadership team on executive communications, messaging and navigating through change. • Promoted after two years to expanded role standing up multi-channel communications strategy and function for new Outside Sales & Service business unit.• Improved employee engagement 50% through launch of new vehicles, including mobile-friendly video broadcasts, streaming live events, video newsletter and standardized email announcements.• Led and executed all change communications for acquisition and subsequent integration of Interline Brands, including development of all-new communications vehicles – resulting in 35% boost in employee favorability for the change during the first year of the merger. -
Manager - Associate CommunicationsThe Home Depot Feb 2014 - May 2016Greater Atlanta AreaCreated and implemented multi-channel communications strategy and program for The Home Depot's Home Services business, including development of all vehicles (quarterly broadcast, major events, video newsletter, meeting in a box leader content, standardized organizational messages, etc.). -
Director Of CommunicationsCox Communications Sep 2009 - Dec 2013Greater Atlanta Area• Served as the senior internal communicator for the Technology function of the fifth largest telecommunications provider in the U.S., counseling the Chief Technology Officer and senior leadership team on communications strategy and impacts. • Established employee communications strategy and program for the Technology function, building comprehensive platform of digital, face to face, print and social media channels. • Developed and rolled out “One Technology Team” campaign in support of Cox Communications Technology merger, improving employee understanding of organizational strategy to 95%. -
Communications AnalystSuntrust Sep 2005 - 2009Atlanta• Developed first-ever communications program for the 4,000 employee Technology function at Top Ten U.S. bank. • Improved perception of Technology division 45% among employees through development and implementation of multi-channel communications program (brand, channels, and collateral).• Created SunTrust Technology Annual Report to tell our transformation story, used by Accenture as a model for companies undergoing large-scale change -
Marketing Manager & CopywriterDell Secureworks May 2004 - Sep 2005As a copywriter for the marketing team, I developed all product collateral for B2B campaigns. - Webcast development and presentation- All copyrighting, including executive speeches, collateral, case studies, white papers, articles, and cybersecurity newsletters- Proactive pitching to reporters and trade publications- Training of conference speakers- Management of trade association relationships -
Executive Speechwriter & SpokespersonGeorgia Department Of Education Dec 2002 - Apr 2004Personal speechwriter for State Superintendent of Schools, communications liaison to all Georgia schools, and primary media contact and spokesperson in charge of press conferences and advanced publicity activities; advised Superintendent and agency staff on communications and messaging; developed all editorials and press releases.
Nick Smith Education Details
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English Education -
English
Frequently Asked Questions about Nick Smith
What company does Nick Smith work for?
Nick Smith works for Veritiv Operating Company
What is Nick Smith's role at the current company?
Nick Smith's current role is Senior Director - Corporate Communications.
What is Nick Smith's email address?
Nick Smith's email address is ni****@****ail.com
What is Nick Smith's direct phone number?
Nick Smith's direct phone number is +161926*****
What schools did Nick Smith attend?
Nick Smith attended The University Of Georgia, The University Of Georgia.
Who are Nick Smith's colleagues?
Nick Smith's colleagues are Rena Northrop, Gail Neil, Lance L. Laubach, Marielle Taylor, Jorge Contrera, Joseph Pater, Ginette Guertin.
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