Nick Smith Email & Phone Number

Atlanta, GA, US

Montreal, Quebec, Canada

• Developed and launched the inaugural internal communications strategy and team for Saputo USA.
• Advised and influenced C-level executives on employee communications strategy, change management, crisis communications and executive messaging, serving as a key member of the senior leadership team
• Launched a comprehensive suite of employee communication channels, including in-person and streaming town halls, executive messages, newsletters, intranet updates, video broadcasts and more.
• Shaped the narrative and led change communications for the merger of two divisions during a time of transformation, enabling a smooth transition.
• Secured budget approval to expand communication reach to frontline plant and warehouse employees lacking access to email or intranet. Deployed standardized monitors, signage, alerts, and regular meetings, achieving a.
• Led crisis communications for product recalls, labor strikes, and extreme weather events, overseeing crisis team protocols, communications handbook and messaging templates for consistent responses.

• Established and led the internal communications strategy and team for Primo, a global water solutions provider operating across 22 countries and headquartered in Tampa, FL.
• Advised U.S. President and executive leadership team on communications strategy and executive messaging.
• Created and launched “One Primo Way,” a unifying narrative and global campaign to engage and align employees around the company’s new vision, mission and values, resulting in 95% awareness. Stood up all-new.
• Established change ambassador network for rollout of critical initiatives and campaigns -- resulting in a 40% improvement in the effectiveness of leader cascades and employee engagement.
• Drove 50% improvement in communications reach to employees in trucks, plants and warehouses.
• Played a pivotal role in launching the first diversity, equity and inclusion council (DEI), establishing employee resource groups and initiating an internal DEI messaging campaign.

Greater Atlanta Area

• Created and led the communications function supporting the fastest-growing business units at the world’s largest home improvement retailer, advising and counseling EVP, SVPs and extended leadership team on executive.
• Promoted after two years to expanded role standing up multi-channel communications strategy and function for new Outside Sales & Service business unit.
• Improved employee engagement 50% through launch of new vehicles, including mobile-friendly video broadcasts, streaming live events, video newsletter and standardized email announcements.
• Led and executed all change communications for acquisition and subsequent integration of Interline Brands, including development of all-new communications vehicles – resulting in 35% boost in employee favorability for.

Greater Atlanta Area

Created and implemented multi-channel communications strategy and program for The Home Depot's Home Services business, including development of all vehicles (quarterly broadcast, major events, video newsletter, meeting in a box leader content, standardized organizational messages, etc.).

Greater Atlanta Area

• Served as the senior internal communicator for the Technology function of the fifth largest telecommunications provider in the U.S., counseling the Chief Technology Officer and senior leadership team on communications.
• Established employee communications strategy and program for the Technology function, building comprehensive platform of digital, face to face, print and social media channels.
• Developed and rolled out “One Technology Team” campaign in support of Cox Communications Technology merger, improving employee understanding of organizational strategy to 95%.

Atlanta

• Developed first-ever communications program for the 4,000 employee Technology function at Top Ten U.S. bank.
• Improved perception of Technology division 45% among employees through development and implementation of multi-channel communications program (brand, channels, and collateral).
• Created SunTrust Technology Annual Report to tell our transformation story, used by Accenture as a model for companies undergoing large-scale change

As a copywriter for the marketing team, I developed all product collateral for B2B campaigns. - Webcast development and presentation- All copyrighting, including executive speeches, collateral, case studies, white papers, articles, and cybersecurity newsletters- Proactive pitching to reporters and trade publications- Training of conference speakers.

Personal speechwriter for State Superintendent of Schools, communications liaison to all Georgia schools, and primary media contact and spokesperson in charge of press conferences and advanced publicity activities; advised Superintendent and agency staff on communications and messaging; developed all editorials and press releases.

M.Ed., English Education

Ba, English