We help health tech founders bring their products to life: delight doctors, help patients, and generate real returns to investors.

Worked with founding team (former SpaceX supply chain leadership) to build a more intelligent sourcing platform for new advanced aerospace manufacturing companies.

Led feature-to-product team transition. Coached the customer on product thinking and outcome-based goal-setting to empower product teams to innovate and deliver the most valuable features sooner.Refined requirements for legislatively-mandated submissions of healthcare quality measures through partnering and consulting with Human-centered design, subject matter experts, and engineers.

Responsible for Product Management-related sections of $55MM prime contract with CMS (we were awarded the contract).Facilitated design thinking exercises with staff, customers, and partners.Built a product culture within the company via coaching, mentorship, and communities of practice focused on a clear understanding of problems and value, and the measurement and validation of solutions.Defined a career guide and job ladders for product people, with key competencies to help clarify career direction and growth pathways.

The mission at AristaMD was to reduce or eliminate unnecessary visits to specialists through eConsults, while improving care by keeping it at the primary care level. Our team did this while delighting both PCP and Specialist providers.General responsibilities include product roadmapping, visioning, alignment with other product teams and stakeholders. Proficiency with aligning software architecture with forward-looking product vision to enable new verticals and maximize option value during company growth-phase. Demonstrating and measuring success by clarifying the problems being solved, asking questions, defining KPIs and metrics, and leveraging data wherever possible.A deep understanding of patients and clinical users developed over nearly a decade of healthcare and consumer health product management enabled success in the following initiatives:• Sales engineering for numerous Health Systems contracts ($XMM ARR). Led sales demonstrations of product functionality for Senior-level customer stakeholders• Responsible for design of Epic EHR App Orchard integration, utilizing FHIR, OpenEpic, and HL7v2• Performed technical and clinical workflow discovery activities for new verticals and market opportunities, enabling new sales and improving product differentiation.• Led the design and development of eConsult platform API FHIR standards, as well as SMART Auth framework, HL7v2• Deep knowledge of numerous authentication standards, e.g. SAML 2, SMART, LDAP, OAuth• Designed and oversaw development of a panel management and scheduling system • Designed and oversaw development of eConsult distribution system

● Led 30-day project and that resulted in preliminary market requirements for MVP after a pivot to B2C. ● Worked with CEO to refine product-market fit and marketing communications. Tested and validated MarCom with focus groups. Defined and validated product pricing.● Identified the need for marketing framework and plan. Worked with CEO to formulate short-term, tightly-budget-constrained plan for social media marketing. Created copy and media for Facebook marketing ads. Analyzed and leveraged results and conversion data to refine copy and media to maximize ROI. Attained clickthrough and conversion rates that maintained > 20% profit margin on Indiegogo campaign.● Wrote, produced and edited all video marketing media for Beam, and launched Indiegogo campaign in 3 weeks.

● Developed demand model to forecast kit inventory levels under numerous conditions, including variable ­normal distribution install lengths and frequencies, which could accurately represent any future demand scenario.● Kit size forced a local distribution center. Gained stakeholder consensus on a plan of action. Worked with VP, Finance to d evelop localized and scalable distribution and installation operation of Vera Integrated Kit solutions in Jacksonville, FL. Operation largely autonomous, requiring little oversight and operating within budget.● To eliminate the need for localized distribution operations for all new customers, a new kit was necessary. Led Day 1 design sprint with key stakeholders. Identified industrial design firms for the project, solicited proposals to determine the best option for the work. Oversaw the redesign of the hardware delivery system for Microsoft Kinect­based software to patients’ homes.● Technicians and installers needed to schedule patient visits, allocate inventory, and view or update patient demo info. C ollaborated with developers to design a custom InventoryManagement System ­ web­based application with Salesforce backend. Improved internal service design and a largely automated inventory management system was the result.

● Software lacked integrated hardware solution for deployment to patient homes ordemonstrations. Led effort to bring a Vera Integrated Kit Solution from prototype to small­scale production within 4 months. Worked with Chief of Product and design firm to prototype the Kit, considering usability, cost, manufacturability, maintainability, and tight time constraints. A chieved on­time delivery and installations for new high­profile customers (Cleveland Clinic).● Identified quality control durability and maintainability opportunities. Worked with a domestic contract manufacturer to adjust the design of the kit for additional requirements, and improve quality. Oversaw initial production runs to ensure the quality of Kit build. Negotiated with CM to meet tight budgetary constraints. Reported to CEO.● Processes for production, maintenance, and deployment of kits were undefined. D eveloped original SOPs and Technical Procedures to encompass the full Kit Lifecycle, including manufacturing, quality assurance, shipping and logistics, patient home kit installations and removals, internet connectivity, kit maintenance and troubleshooting, and kit recycling.● Installations were executed by Reflexion personnel. P artnered with local HME distributors to facilitate patient kit installations. R educed costs and freed clinical resources.

● Software Requirements and Design Descriptions were outdated. Reorganized and re­wrote all Software Requirement Specifications and Software Design Descriptions to reflect latest product versions. Submitted SRS and SDD for FDA for clearance and subsequent approval. ● Vera Patient Application dev platform was not scalable. Collaborated with product and engineering teams to fully redesign the Vera Patient Application f or Unity game engine, including u ser flows, UI screens, and exercise environment t o maximize user engagement, clinical benefit, and safety.● Native Clinician application was not scalable and difficult to deploy. Worked with product and engineering teams to design the Clinician Web Application, including user flows, UI, data visualizations.● Prioritized features for Clinician and Patient Application v2.0 MVP release with Head of Product, Engineering, and Clinical teams. Generated Software Requirements and Design Descriptions for both new applications, including Requirement Management System within Jira (not recommended).● Project management process and procedures were inefficient and cumbersome. Designed processes and workflows in Atlassian Jira and Confluence to support better project controls and issue tracking, which required further customization ofAtlassian systems. Administered the necessary migration of the systems to a self­hostedinstance, completed the changes.● Redesigned products were untested. Recruited participants (including clinicians) foruser testing on all products, and performed usability tests. Validated usability ofcurrent designs and informed further designs and features.● Responsible for all product user testing. Performed A­B, multivariate, and generalusability testing, identified key features to test, identified pain points, and summarized results to inform further design and development. Prototyped new/improved features to address pain points.

Developed and revised P&IDs, designed SAMA control logic diagrams, reviewed electrical equipment drawings, and specified instrumentation for coal fired boiler air quality control systems.

NS Visual served local business needing affordable media production for web sites and marketing materials. Nick was responsible for all stages of production, from the initial concept through final delivery. His sales process involved eliciting clear marketing objectives from his customers, determining the depth of information necessary, and what types of media can best accomplish their objectives. By finding more economical and effective solutions, he achieved higher sales volumes, a consistent and professional product, faster delivery times, and higher profitability.Nick was responsible for concepts, scripts, contracting production help, contracts and delivery/payment schedules, video/image production, editing, sound recording, sound design, graphics, and final delivery.