Management and Accountability:- DTC sales through 3 ecommerce websites 6 branded product lines ($100m+)- Accountability for spend, advertising, and performance of: Google, Paid Social, Affiliates, Partnerships, National Radio, Email, SMS, Direct Mail, and App Push ($2m/month)- Collaborate with in-house creative team to produce content for product pages, owned email & SMS, digital marketing, landing pages, etc. - Manage a third-party agency to manage the brands’ paid digital, PPC, paid social- Build and maintain reporting and analysis across all channels for visibility and decision making- Primary Platforms used: Shopify, Klaviyo, Google Suite, GA4, Slack, Asana, Rockerbox MTACompany: Ready Alliance owns multiple brands. Designing and manufacturing products in the outdoor, survival gear, water purification, heating & cooking, and emergency food storage categories.

Management & Accountability:- P&L accountability for direct-to-consumer & Amazon sales channels- DTC website management and accountability (Shopify Plus, US/Global)- Amazon marketplace & seller central management (3P, US/INTL)- Digital & performance marketing (SEM, Paid Social, Display, Affiliates, Email, Amazon, Website) - Website operations (in-house, UX, CRO, design, dev, navigation, performance, sales)- Analytics: data analysis, reporting, dashboards, and KPI's (sales, ROAS, ACOS, CAC, margin, conv)- Customer support & customer experience (staff, phone, email, chat, returns, shipping, reviews)- Digital brand management & alignment (consistency, messaging, creative, social, MAP mgmt) - Web project management (requirements, QA, MVP's, maintenance)- Omni-channel sales & cross functional collaboration (retail, marketing, product, finance, operations)- Hired & managed several digital-focused roles and managersBrydge is a consumer product brand that designs and manufactures premium accessories for Apple and Microsoft tablets and laptops.

Management & Accountability:- DTC website, ecommerce sales, and technical/customer support- Digital marketing; paid search, email, affiliates, & website marketing channels- P&L accountability for ecommerce channel (DTC)- Digital brand experience, product education, syndicated brand content- User experience, site design/development, web strategy, site navigation, CRO- Acquisition, retention, and engagement marketing (aspirational, inspirational, and experiential content)- Omni-channel collaboration with retail and Costco teams- Inventory management, shipping, and warehouse optimization- Website project management, project requirements, QA, iterations, and launches- Managed 4 marketers, 10+ customer service team, and a website dev teamGoal Zero is a consumer product brand and a market leader in portable solar panels, power, and generators.

Management & Responsibilities:- P&L accountability for 65% of revenue- Managed online marketing team of 8 and $1M monthly ad spend- Channels: paid search, affiliates, & display advertising- Responsible for acquisition, creative, traffic, and website lead funnel experience- Analytically balanced a complex matrix of lead volume, lead quality, channel mix, and margin

- Managed CRM, 500k daily email sends, customer acquisition, retention, and LTV- Developed segmentation strategies: zip code relativity, recency, LTV, category purchased, etc.- Wrote a recommendation algorithm for dynamic personalized email content in ExactTarget- Used ExactTarget and Bronto email platforms

- Managed $35M ad spend, $230M in annual rev contribution, 6 direct reports- Channels Managed: Display Advertising, Affiliate, and Shopping (CSE) marketing channels- Designed attribution models for post-click, post-view, and conversion optimization across channels- Led development of a real-time Display Advertising impression optimization technology- Marketing captain on the website/IT performance team. (page speed, 3rd party tags, SLA's, load testing)

- Launched and grew channel from $0 to $50m last click revenue contribution- Managed $15M annual ad spend- 5 direct reports (Analysts, Designers, and Developer)- Created and executed retargeting, brand, in-banner video, and behavioral targeting strategies- Developed highly sophisticated retargeting strategies- Led custom design/development of real-time retargeting ad creative and product recommendation- Led custom design/development of video ad-serving technology. Saved $1M/yr in ad-serving fees- Worked with Google engineers, developing elements of AdWords retargeting features (2008-09)- Co-designed a patent-submitted website product matching application (2009)

- Managed fully in-house paid search program; 4 direct reports- Grew rev contribution 300%, from $35M to $140M in two years- Managed up to $25M annual paid search spend, 2 million search terms- Created an advanced decision tree bid algorithm in Excel (outperformed head-to-head A/B testing against technology from Google, Optimine, Marin software, Rimm-Kaufman Group)- Led development of an in-house SEM Management Application/platform- Built an automated keyword generation tool- Created custom data models for team to effectively manage at scale, with large optimizations

- Multiplied targeted keywords, strategically structured campaigns, and optimized landing pages- Began modeling campaign structure around website taxonomy, consumer search behavior, search rankings, product margin, inventory levels, and competition.