Full P&L responsibility for PFD Food Services’ Bendigo, Ballarat and Geelong branches. Servicing greater central Victoria region through to Melbourne’s western fringe. Managing complex team of 130+ staff on multiple shifts with full accountability for sales, customer service, safety, transport and warehouse operations across multiple sites. With a foodservice customer portfolio covering major QSR brands (Grilled, Schnitz, Red Rooster, Bakers Delight) to hotel chains, RSL’s, schools, prisons, hospitals and local cafes.

Full P&L responsibility for PFD Food Services’ Ballarat branch. Servicing greater central highlands region through to Melbourne’s western fringe. Managing complex team of 26 staff on multiple shifts with full accountability for sales, customer service, safety, transport and warehouse operations. With a foodservice customer portfolio covering major QSR brands (Grilled, Schnitz, Red Rooster, Bakers Delight) to hotel chains, RSL’s, schools, prisons, hospitals and local cafes. Responsibility for budget in excess of $18mil.

Responsible for national and state based sales and operational functions across various Boral Ltd divisions, specifically building products.SALES MANAGER - WETCAST (October 2014 – June 2015)Responsible for Boral’s Wetcast Paving products in the landscape construction, landscape design & landscape reseller segments. National role, managing the sales and operations of Boral Wetcast Paving across Australia’s East Coast region including Qld, NSW, Vic & SA. Role consists of managing sales team, customer service team and Brisbane retail outlet.PRODUCT LEADER – WETCAST & CULTURED STONE (April 2013 – Oct 2014)Responsible for Boral Roofing & Masonry East division in landscaping, walling, and roofing market segments. National role with a product mix consisting of wetcast paving, concrete roof tiles, terracotta roof tiles and manufactured stone cladding. ARCHITECTURAL SALES MANAGER (May 2012 – March 2013)Responsible for Boral Clay & Concrete Products division in architectural, building design and interior design market segments. State based (Vic) role with a product mix consisting of clay bricks, concrete roof tiles, terracotta roof tiles and manufactured stone cladding. PROJECT LEADER – NON MANUFACTURED ITEMS (January 2012 – May 2012)Responsibility for the national research, evaluation and implementation strategy of non-manufactured items suitable for the Clay & Concrete Products division.PROJECT LEADER – CULTURED STONE (July 2011 – May 2012)Responsibility for the introduction and launch of stone cladding product category (Cultured Stone) to national Boral Building Products Division. Major project consists of liaison with USA based manufacturing division, logistical integration to existing channels, national education and training programs for sales force and customer service force, marketing programs and promotional collateral development, technical documentation development, web development and search engine marketing.

Provider of practical SEO consulting services for small businesses with self managed websites. Onsite page optimisation techniques, link building programs, content creation, article marketing systems, wordpress, keyword analysis, and search engine marketing. Simple, easy advice to increase website exposure and drive real traffic to websites.

Responsible for general management of national import and wholesale/retail distribution of stone cladding building products. National distributor of 'Cultured Stone' (USA manufacture) and 'CraftStone' (Malaysia manufacture). Distribution network of 40+ resellers (Vic, NSW, Qld & WA). Full P&L responsibility, development of national marketing programs, strategic planning, warehousing, logistical management (import and local), ongoing new product development.