Marketing Manager
Current• Managed up to $700k annual marketing budget with primary focus to generate cost-savings and optimal ROI• Initiated designed, developed, and created content for company websites across four brands in-house to bring total cost to $2k annually and generate $55k annual cost-savings• Leveraged Google Analytics, Google Tag Manager, and SEO software to study industry specific monthly search volumes to implement new SEO strategy and focus that improved raybestospowertrain.com monthly site traffic from 3.7k to 10k in just eight months.• Coordinated trade show and seminar events, managed marketing collateral for events, and created exhibit designs• Coordinated, designed, and created content for both print and digital ad placements• Filmed, edited, storyboarded and created motion graphics for technical training and product line videos• Developed robust product database with specifications, descriptions, features, & images for over 6,000 unique SKUs and implemented into website content management system which led to increased sales for fringe product lines through automotive ecommerce retailers including Autozone.• Managed and created content for social media accounts across four brands• Increased brand awareness and brand trust by creating Facebook groups and developing relationships with respected industry influencers to gain valuable insight and feedback to aid in new product development• Directed brand image through designing and developing copy for all print and digital marketing collateral • Designed and developed new product announcement email campaigns• Provided blog and copywriting direction to other team members within the marketing department• Designed sub brand logos and marketing campaigns for new product line launches• Photographed and edited photos for marketing collateral and product images• Answered customer service questions through social media and email
