Nick Urig Email & Phone Number

Cleveland, Ohio

Lead out-of-market public relations efforts to secure perception-changing coverage in consumer and trade media outlets.Increase the quality, impact and reach of earned coverage through targeted media relations.Cultivate community relationships, curate destination news and identify trends to create story pitches that generate media coverage. Drive awareness, reputation and bookings by securing articles in meeting and convention industry (B2B) publicationsIncrease visibility and support of diverse communities by positioning underrepresented neighborhoods, residents and organizations.Translate consumer marketing objectives into effective public relations strategies and campaigns.Ensure brand alignment of media relations efforts. Closely collaborate with colleagues to integrate public relation strategies into consumer marketing plans and campaigns.Display leadership skills and critical thinking while directing external agencies and contractors with strategy development, project execution, contract negotiation and budget management. Illustrate the effectiveness, impact and trends of earned media through monitoring, measurement and analysis of media results.

Cleveland, Ohio

Lead the implementation of proactive leisure and meetings/conventions public relations initiatives which includes media relations, content development, partner and community engagement and hosting press visits.

Valley View, Oh

Served as day-to-day client contact and account team lead for higher education and travel industry clients. Managed a team of digital marketing specialists to deliver advertising, email and content-focused SEO solutions that increased awareness and conversions.

Chicago, Il

Served as account lead for clients in the travel, hospitality and entertainment industries, including high-profile hotels, culinary events, restaurant groups, chefs and sommeliers. Hired as an account director and promoted to a senior account director. Managed direct reports to develop and implement media relations campaigns and business development efforts.Built relationships with journalists to become a trusted resource and establish go-to advocates to share client news and stories. Ensured brand alignment of broadcast interviews, editorial profiles, photo/video shoots and marketing collateral through media training, creative direction and key message development.Uncovered and identified industry and consumer trends, personal stories and news angles to secure editorial placements that increased bookings and sales.Facilitated partnerships with civic and nonprofit organizations to increase clients’ publicity, including organization of press tours and event partnerships.Authored newsletters, media statements and executive speeches for state restaurant association to enhance member engagement and influence positive media coverage.

Greater Chicago Area

Support client management, creative development, website development, campaign planning, media planning and market research.Develop strategy and integrated communication plans for public education, brand awareness and business development campaigns.Supported branding process for new public transit payment product/service including name generation, competitive and risk analysis, creative development and executive review presentations.Managed market research, including focus groups, questionnaire development, stakeholder interviews and response analysis to create informed, results-focused strategies. Developed marketing and communications campaign strategy for new product roll-out, including public education, paid media, brand awareness and ad creation. Managed consumer-facing website development with a strong focus on SEO, social media integration and enhanced user-experience.

Greater Chicago Area

Provided media relations outreach and project support for a variety of clients.Developed messages, content and creative strategies for various marketing and branding projects.Developed and executed social media strategies, including online community building, editorial management, Wordpress publishing, blogger outreach and Facebook ad campaigns.Managed enewsletter design, content and distribution; trained clients on enewsletter strategy and creationCo-managed intern recruitment, hiring and coordination

Greater Chicago Area

Tracked media coverage and clipped news stories for a variety of clients and industries Wrote copy for enewsletters, brochures, websites and other collateral to effectively market firm to potential clientsDeveloped press materials and pitched traditional and online channels for numerous clients, securing significant placements and impressions.

Cincinnati, Oh

Co-managed annual fund-raiser for more than 400 guests by assisting with event organization, planning and execution.

B.A., Communication And Media Studies

Activities and Societies: Cincinnatus Scholar, Honors Scholar, Communication Honors Program

Study Abroad Program