-Head product marketing for Accellos' WMS (Warehouse Management System), EDI (Electronic Data Interchange), ADC (Automatic Data Collection), and NetSuite-integrated solutions-Develop strategic product marketing plans for WMS, EDI, ADC, and Cloud WMS for NetSuite-Identify key channel partners and execute joint marketing campaigns-Organize tactical content-based marketing materials to generate demand (i.e. webinars, white papers, case studies, video, press releases, email campaigns, social media posts, and PPC/other paid advertising)-Perform routine buyer profile and competitive analyses to build market intelligence-Collaborate deeply with sales teams to refine value propositions, product positioning, and sales tools

• Manage promotional, advertising, and financial settlement aspects of touring Broadway andconcert marketing campaigns with budgets ranging from $10K - 500K• Negotiate promotional proposals and place media buys across radio, TV, print, outdoor anddigital mediums• Increased Facebook followers by over 5K since 2010 while overseeing social mediaengagement program• Established a sales analysis to aid decision making for all major Broadway productions,increasing the effectiveness and reducing wasteful spending in our campaigns• Collaborate with IT department to ensure quality, accuracy and timely delivery of web contentand promotional and informational emails• Meticulously manage the production and submission of over 200 print ads per year (personallydesigning over 100), over 40 radio and TV spots, and hundreds of posters, flyers, postcards,and institutional marketing materials• Independently established and maintained promotional relationships with Guitar Center, Yum!Brands, Perkins Restaurants, Clear Channel Media, Barnes and Noble, and Jones LangLaSalle

• Designed and presented reporting of client data through Microsoft Access• Reported progress daily to CEO through SQL query analysis (SQL is a programming languagedesigned for managing data in relational database management systems)• Managed $10K online marketing and social media campaign and increased daily researchparticipant applications by 300%