Reporting to the Chief Innovation Officer, responsible for new business models and corporate innovation at Chalhoub Group.Key projects & launches:- Chalhoub Group's first Gen AI-powered marketing campaign for The Deal- Swarovski's first Rental POC from pitch to growth with Middle East as first global region- Pre-Loved & Buy Back for Level Shoes- Robotic Process Automation for Faces to decrease manual work by +30 days- Generative AI solutions to optimize e-commerce asset creation for Ghawali- Best-selling Roblox collection of virtual Christofle fashion & accessories with leading Roblox designer Prince- Lead CVC investment in upcoming Roblox Studio Boltable Studio (and board member)- Group's first NFT collection by Christofle: sold out 500 NFTs at 0.1 ETH in 5 minutes- Founding the Group's web3-native sneaker brand SOL3MATES (2213 NFTs minted, mentioned in WEF)- Chalhoub Group's first physical sneaker "SIROCCO" in collab with KACIMI Latamène- Crypto checkout on Christofle e-commerce- Development of first phygital Curb sneakers of Lanvin- 3D & AR integration on e-commerce for Christofle- Dubai's first luxury tableware rental model for Tanagra- Quick Commerce for Beauty, with Faces & Careem (15-minute delivery in Dubai)- Auto-Replenishment for Faces & L'Occitane Middle East- "Buy Now Pay Later" in 150 stores across the Gulf (150% increase in AOV)- First virtual wearable of the Group in Decentraland (Christofle Crown)- Token-gated commerce with exclusive Mood collection for Christofle NFT holders- Christofle quest in The Sandbox Alpha Season 3- Co-author GCC State of the Metaverse 2022 Report- Define shared by all, multi-year Group-wide Web3 strategy- Set up group-wide framework for business model innovationDuring my tenure as Director of Corporate Innovation, Chalhoub Group has been named Most Innovative Company in the Middle East by FastCompany twice in a row.Personally, I've been awarded Vogue Business Top 100 Innovator (Class of 2023).

Chalhoub Group's NEXT Committee on the one hand functions as a shadow board to the Group President, and as a channel to amplify the voice of the entire organization to the leaders of the company on the other hand.The NEXT Committee are considered next-generation leaders of the company who discuss & execute topics & projects of high (strategic) importance to the Group.

Reporting to the Group Deputy CEO, mandated for the turnaround and growth of the e-commerce business of FACES and Tryano (respectively Chalhoub Group's own luxury beauty and fashion multi-brand retail concepts).Key accomplishments:- Improved full P&L: Top line, ROAS, gross margin and OP%- Decreased lost sales % (cancellation & return rate) by 19 points at FACES and 50% at Tryano- Increased ROI: brought down A&P spend vs net sales significantly vs previous years (improving both paid & organic acquisition- Expansion of FACES into 3 new markets (serving KSA, UAE, KWT, EGY & QAT)- Migration from Magento & Urbanbuz to Salesforce Commerce Cloud & Salesforce Marketing Cloud- Go live PIM- Launched fulfillment from store and same day delivery- Launched the FACES app (KSA & UAE)- Optimized Tryano's onboarding process: cut down cost of onboarding by 25% and increased speed of onboarding- Established a new focus on retention, grew database by +12% and set up marketing automation- Recruited, managed & developed key talent (leading up to 20 people at the end of my mission)- Restructured e-commerce team: define roles, establish OKR's, set up new departments, install seniorship

Representing Chalhoub Group as Boltable Studio's member of the Board of Directors.

As MD for Duval Union Consulting ME, I launched, managed & grew the local office of DUC (a joint venture with Chalhoub Group) throughout the Middle East region, while ensuring connection with HQ in Europe and other international branches.I led key consulting projects for large-scale corporates and governments, developed a client portfolio of +1 mio USD yearly revenue, recruited and managed key consulting talent, in a brand-new market for both myself and the company.Key consulting topics:- Growth Marketing- Business Model Innovation- Digital Transformation Strategy

As Senior Consultant, I successfully consulted governments, large (international) corporates and ambitious SME’s on the topics of growth marketing, innovation & digital transformation.I lead a consulting team, managed and grew a client portfolio of 500k EUR revenue, while developing new IP for the company.I was part of the early team that has been involved in growing the company from 5 people to over 25 with several international offices, taking on various hats from sales over marketing, to HR and management, before being acquired by the Duval Union (and later on rebranding to Scopernia).

Co-founder & General Manger of Stereo Club, a mix of student bar and nightlife club in Roeselare, Belgium.

As a student, I co-founded and managed a(n):- Music band (self-published and sold out our own album, performed around Belgium)- Event agency (organising and selling out almost all of our venues)- Music label (managing around 10 young artists)- Booking agency (representing +15 deejays)